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A Guide to Finding the Cheapest Home Improvement Loan
To find the cheapest home improvement loan that you can, you need to realize that there are a lot of factors that can affect the amount that you pay.
The equity that you have in your home or real estate is a major piece, but other factors that...
Buying Off-Plan Property In Spain
The main advantage of buying off-plan property is the discount you receive in price off the properties usual price or the selling price of the property once the development has been completed.
The reason developers are giving you the investor a...
Good Credit Scores = ROI Profits For Real Estate Investors
Strong credit saves real estate investors money on mortgage finance costs. A good credit score, along with other credit and mortgage qualifications, means that investors can pay lower fees for financing, such as points and interest charges. Also,...
Massachusetts Real Estate – History Personified
Massachusetts is a state overflowing with history and yet oddly modern. Massachusetts real estate prices are very pricey.
Massachusetts
Massachusetts is an incredible mix of history and bustling modern influences. Historically, the state took...
The Art Of Finding Motivated Sellers
The key to long term success in real estate is one's ability to consistently find the diamonds in the rough in a sea of mediocre to poor deals. Like diamonds, winning real estate deals come in many styles, cuts, sizes, colors, and other attributes...
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Real Estate Marketing -- The Importance Of Listing Language
Mr. and Mrs. Buyer have just seen a listing photo of a house that's right up their alley. It seems to have the features they want, and it's within their price range. Now, continuing in the process, they read the details. They read what you've written to describe the house.
This is when the quality of your listing language either moves them forward, or drops them off.
The first parts of the listing are easy to write, and they're often enough to get a buyer to come out for a visit. Number of bedrooms. Square feet. The basics.
But your goal is to get as many interested buyers as possible to come out, which obviously increases the likelihood of a sale. So you have to go beyond the basics. Here are some tips to help you do just that:
Do the necessary research:
When I'm hired to write about the benefits / qualities of a product or service, I almost always spend more time researching than writing. I never write a single word until I know, with certainty, what's worth writing about and what's not.
The point is, you can't write everything about a house in a listing — there's no room for that. So you have to examine the property inside and out to find those things that make it truly unique. You have to dig up the unique selling points.
Put the reader in the house:
Whenever possible, try to describe the enjoyment that results from a particular feature (as opposed to describing the feature by itself).
Note the difference in the examples below.
Before:
This house has a rear deck with a lake view.
After:
Enjoy watching sunsets over Jefferson Lake from your screened-in rear deck.
Before:
The family room features a large brick fireplace.
After:
The family room's grand fireplace will keep you
cozy during Colorado winters.
Don't underestimate the small stuff:
If you're creating a short, bulleted “laundry list” of features, be as specific and all-inclusive as possible. The house might have a feature that makes you yawn but makes a buyer perk up.
Extra outlets in the media room. Low-maintenance deck material. Wrought-iron gate. Picket fence. Sometimes the smallest things make the biggest difference to people.
Use brand names:
Certain brands can add value to a house through name alone. First, you must identify these brand names and make a list of them. This comes from the research we mentioned above.
Then it's simply a matter of weaving them into your property description.
Note the difference in the example below.
Before:
Rear deck
After:
Rear deck built with low-maintenance Trex® material (with transferable lifetime warranty).
I've exaggerated the contrast between these examples for demonstration purposes. But you get the idea.
Conclusion:
Buyers are looking for more than a house. They also want a home. A house is walls and ceilings. A home is where memories are made. It's up to you to bring this across with your listing language.
About the Author: Brandon Cornett has worked as a writer and advertising manager within the direct mail industry. He now dedicates his time to helping agents and brokers improve their real estate marketing programs. His free newsletter is available at: http://www.ArmingYourFarming.com.
Source: www.isnare.com
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