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Buying A Home After Bankruptcy
If you're planning on buying a home after bankruptcy you'll want to read this article carefully.
Buying a home is probably the biggest purchase you will ever make. Having a bankruptcy on your credit report adds an extra challenge.
If you've...
Customer Service – the Real Estate Revolution
Traditionally, real estate has been viewed as a sales industry. But perceptions are changing. Agents around the country are coming to believe that the key to real estate success is service – not sales. Competition and technology now give...
How to buy land for new home
You've found the perfect house, but the land it sits on isn't quite what you have in mind. Or maybe you've seen a great piece of land, but the house doesn't fit your needs. If nothing really says home to you, it might be time to consider building. ...
Remodeling For Resale Value
Home owners who remodel their homes or make improvements to their property naturally hope to recoup any costs when it comes time to refinance or put their home up for sale. However, when it comes to financing and the real estate market, some...
The Need For Affordable Housing
During the last 3 years, we have experienced a tremendous appreciation in the priced of homes in Palm Beach County, with a 30% increase in the last 12 months. This has created a situation where the average wage earner is not able to afford a home.
...
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Real Estate Marketing -- The Importance Of Listing Language
Mr. and Mrs. Buyer have just seen a listing photo of a house that's right up their alley. It seems to have the features they want, and it's within their price range. Now, continuing in the process, they read the details. They read what you've written to describe the house.
This is when the quality of your listing language either moves them forward, or drops them off.
The first parts of the listing are easy to write, and they're often enough to get a buyer to come out for a visit. Number of bedrooms. Square feet. The basics.
But your goal is to get as many interested buyers as possible to come out, which obviously increases the likelihood of a sale. So you have to go beyond the basics. Here are some tips to help you do just that:
Do the necessary research:
When I'm hired to write about the benefits / qualities of a product or service, I almost always spend more time researching than writing. I never write a single word until I know, with certainty, what's worth writing about and what's not.
The point is, you can't write everything about a house in a listing — there's no room for that. So you have to examine the property inside and out to find those things that make it truly unique. You have to dig up the unique selling points.
Put the reader in the house:
Whenever possible, try to describe the enjoyment that results from a particular feature (as opposed to describing the feature by itself).
Note the difference in the examples below.
Before:
This house has a rear deck with a lake view.
After:
Enjoy watching sunsets over Jefferson Lake from your screened-in rear deck.
Before:
The family room features a large brick fireplace.
After:
The family room's grand fireplace will keep you
cozy during Colorado winters.
Don't underestimate the small stuff:
If you're creating a short, bulleted “laundry list” of features, be as specific and all-inclusive as possible. The house might have a feature that makes you yawn but makes a buyer perk up.
Extra outlets in the media room. Low-maintenance deck material. Wrought-iron gate. Picket fence. Sometimes the smallest things make the biggest difference to people.
Use brand names:
Certain brands can add value to a house through name alone. First, you must identify these brand names and make a list of them. This comes from the research we mentioned above.
Then it's simply a matter of weaving them into your property description.
Note the difference in the example below.
Before:
Rear deck
After:
Rear deck built with low-maintenance Trex® material (with transferable lifetime warranty).
I've exaggerated the contrast between these examples for demonstration purposes. But you get the idea.
Conclusion:
Buyers are looking for more than a house. They also want a home. A house is walls and ceilings. A home is where memories are made. It's up to you to bring this across with your listing language.
About the Author: Brandon Cornett has worked as a writer and advertising manager within the direct mail industry. He now dedicates his time to helping agents and brokers improve their real estate marketing programs. His free newsletter is available at: http://www.ArmingYourFarming.com.
Source: www.isnare.com
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