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Convert Your Single Family Home Into A Legal Multi Family Home
Will it really be legal?
It can't be done legally! I've heard it literally hundreds of
times, yet in my concrete cutting business, one that is crucial
in the conversion process, I have seen it done hundreds of
times. How you may ask? It's...
Is a Vacation Home Right for You?
Many of us dream about owning the vacation home in the Mountains, or on the Lake or Ocean. A place where one can retreat periodically from the hustle-bustle of everyday life. However, for those who do achieve the financial resources to make such...
Louisiana Real Estate – A French Influence
Obviously, Louisiana had a rough year in 2005 with Hurricane Katrina. The state will recover as will Louisiana real estate.
Louisiana
Louisiana has obviously been in the news because of the devastation caused by Hurricane Katrina. To say the...
Part II: Home Buyer Terms and Definitions
Balloon - A loan which has a series of monthly payments (often for 5 years or less) with the remaining balance due in a large lump sum payment at the end.
Binder - A receipt for a deposit paid to secure the right to purchase a home at...
Win A Grand Real Estate Deal
We all want our property to sell on the highest possible price, but don’t know how to go about that. This is the time when we need a real estate dealer who would prove to be a super savior in this crisis. We usually make a mistake in selling our...
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Real Estate Marketing Tips -- Using Testimonials
Genuine testimonials can add credibility to a real estate marketing program. When the testimonial comes from a known source, like a neighbor, that power increases tenfold. So how do you go about using testimonials?
An easy but effective formula:
1. Place a testimonial at the top of your piece, in headline fashion.
2. Followed up with your message, giving specifics of the transaction -- the number of interested buyers that came through, the time it took to get a contract. (Or other relevant data from a buyer agent transaction).
3. Then offer to help the reader in the same way.
4. End with your offer and call-to-action.
Create a testimonial "harvesting" system:
The easier your testimonial gathering system is, the more likely you'll do it on a regular basis. Put something down on paper. Map it out. Make it a point to solicit a testimonial from each client X-number of days after the transaction.
Follow your timeline consistently. And be sure you make it clear how you will use the testimonial (simply by using the phrase "in my marketing efforts").
Use your client's full name and address whenever possible. When you write a testimonial-request email or letter (or call them on the phone), ask if you can include their full name and address. Explain that it makes the testimonial more believable than something signed by "R. P. from Houston."
For example, if you lived at 344 Elm Street, Houston, TX, which of the following testimonials would capture more of your attention:
One signed by J. Riley, Houston,
TX?
Or one signed by John and Beth Riley, 357 Elm Street, Houston, TX?
Send thank-you cards or a small gift to testimonial providers. This will boost your referral rate. Besides, it's just plain nice (and there's plenty of room for nice in today's business world).
Use the complete testimonial:
Open your newspaper up to the movies section and you'll see testimonials that look like this:
"...great..."
"...superb..."
"...astounding..."
Besides the fact that these snippets are worthless, what's the first thing they bring to mind? If you're like me, you might say they look like they've been taken out of context by a tricky writer. Use the full testimonial, or at least the full sections that are most applicable.
Summary:
Testimonials carry more power than anything you might say about yourself. Create a simple harvesting system and follow it consistently. Be honest about your intentions. Send a thank-you card or small gift.
About the Author: Brandon Cornett has worked as a writer and advertising manager within the direct mail industry. He now dedicates his time to helping agents and brokers improve their marketing. His "Modern Guide to Real Estate Marketing" and his free newsletter are available at: http://www.ArmingYourFarming.com.
Source: www.isnare.com
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