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Home Loans – Would You Buy A Home Without An Inspection?
The housing market has exploded, with home prices rising beyond all reason in some markets. Home prices have doubled or tripled during the last five years, and in some cities, the asking prices for homes are considered only to be suggested opening...
Planning An Out Of State Move
There’s a lot more to moving to another state than there is to staying within the same state. Expenses can vary greatly from state to state and even though your new salary is going to be much higher than your old, you could still end...
Real Estate Marketing Online -- Search Engine Tips For Agents
Spend some time in a real estate marketing forum online, and you'll soon discover that search engines top the list of hot topics.
Every agent wants his or her website to rank high in the search engines, and rightfully so. But with so much...
Should You Buy a House or a Condo?
A big debate these days is whether or not to buy a house, or buy a condo. Most of this debate comes from a lack of understanding about condos, and what they are. Hopefully, the following information will prove to be helpful.
When Buying a...
Tips For Buying Timeshare
Want to enjoy an ideal vacation with your friends and family? Buy a timeshare property. Buying a timeshare for a vacation is the best way to enjoy a good holiday out with your family and friends.
First things first, what is a timeshare? When you...
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Real Estate Marketing Tips -- Using Testimonials
Genuine testimonials can add credibility to a real estate marketing program. When the testimonial comes from a known source, like a neighbor, that power increases tenfold. So how do you go about using testimonials?
An easy but effective formula:
1. Place a testimonial at the top of your piece, in headline fashion.
2. Followed up with your message, giving specifics of the transaction -- the number of interested buyers that came through, the time it took to get a contract. (Or other relevant data from a buyer agent transaction).
3. Then offer to help the reader in the same way.
4. End with your offer and call-to-action.
Create a testimonial "harvesting" system:
The easier your testimonial gathering system is, the more likely you'll do it on a regular basis. Put something down on paper. Map it out. Make it a point to solicit a testimonial from each client X-number of days after the transaction.
Follow your timeline consistently. And be sure you make it clear how you will use the testimonial (simply by using the phrase "in my marketing efforts").
Use your client's full name and address whenever possible. When you write a testimonial-request email or letter (or call them on the phone), ask if you can include their full name and address. Explain that it makes the testimonial more believable than something signed by "R. P. from Houston."
For example, if you lived at 344 Elm Street, Houston, TX, which of the following testimonials would capture more of your attention:
One signed by J. Riley, Houston,
TX?
Or one signed by John and Beth Riley, 357 Elm Street, Houston, TX?
Send thank-you cards or a small gift to testimonial providers. This will boost your referral rate. Besides, it's just plain nice (and there's plenty of room for nice in today's business world).
Use the complete testimonial:
Open your newspaper up to the movies section and you'll see testimonials that look like this:
"...great..."
"...superb..."
"...astounding..."
Besides the fact that these snippets are worthless, what's the first thing they bring to mind? If you're like me, you might say they look like they've been taken out of context by a tricky writer. Use the full testimonial, or at least the full sections that are most applicable.
Summary:
Testimonials carry more power than anything you might say about yourself. Create a simple harvesting system and follow it consistently. Be honest about your intentions. Send a thank-you card or small gift.
About the Author: Brandon Cornett has worked as a writer and advertising manager within the direct mail industry. He now dedicates his time to helping agents and brokers improve their marketing. His "Modern Guide to Real Estate Marketing" and his free newsletter are available at: http://www.ArmingYourFarming.com.
Source: www.isnare.com
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