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Home Loan Pre-qualification vs. Pre-approval
Once you’ve decided to buy a property, the first step is not to go house hunting. Instead, you should find out what you can borrow. In doing so, it is important to understand the difference between loan qualification and approval.
Pre-Qualified
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Maryland Real Estate – Coastline Dominates
Maryland is unique in that many of the population centers lie on the coast of the Atlantic Ocean. If you have a hankering to be close to the water, Maryland real estate may be the answer.
Maryland
Maryland, the ocean and seafood are three...
Taking the Time to Find the Best Home Improvement Loans
The best home improvement loans usually aren't going to be the first loans that you encounter, but if you're in the market for a loan to pay for repairs, expansions, or improvements to your home or other real estate then it might be worth your...
Title Insurance – Examples Of Problems And Advice
What is title insurance and why should any buyer get it when purchasing a home (single family, townhouse, condo, apartment, or whatever format your home purchase takes)? Doesn’t the attorney or settlement company handling the closing see to it that...
Water, Water Everywhere on the Waterfront!
Waterfront living is among the most desirable of locations in our area. The views and vistas are fantastic, not to mention the ability to walk out one's door to drop a line to fish or untie a line to enjoy boating. However, all this joy is not...
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Real Estate Marketing Tips -- Using Testimonials
Genuine testimonials can add credibility to a real estate marketing program. When the testimonial comes from a known source, like a neighbor, that power increases tenfold. So how do you go about using testimonials?
An easy but effective formula:
1. Place a testimonial at the top of your piece, in headline fashion.
2. Followed up with your message, giving specifics of the transaction -- the number of interested buyers that came through, the time it took to get a contract. (Or other relevant data from a buyer agent transaction).
3. Then offer to help the reader in the same way.
4. End with your offer and call-to-action.
Create a testimonial "harvesting" system:
The easier your testimonial gathering system is, the more likely you'll do it on a regular basis. Put something down on paper. Map it out. Make it a point to solicit a testimonial from each client X-number of days after the transaction.
Follow your timeline consistently. And be sure you make it clear how you will use the testimonial (simply by using the phrase "in my marketing efforts").
Use your client's full name and address whenever possible. When you write a testimonial-request email or letter (or call them on the phone), ask if you can include their full name and address. Explain that it makes the testimonial more believable than something signed by "R. P. from Houston."
For example, if you lived at 344 Elm Street, Houston, TX, which of the following testimonials would capture more of your attention:
One signed by J. Riley, Houston,
TX?
Or one signed by John and Beth Riley, 357 Elm Street, Houston, TX?
Send thank-you cards or a small gift to testimonial providers. This will boost your referral rate. Besides, it's just plain nice (and there's plenty of room for nice in today's business world).
Use the complete testimonial:
Open your newspaper up to the movies section and you'll see testimonials that look like this:
"...great..."
"...superb..."
"...astounding..."
Besides the fact that these snippets are worthless, what's the first thing they bring to mind? If you're like me, you might say they look like they've been taken out of context by a tricky writer. Use the full testimonial, or at least the full sections that are most applicable.
Summary:
Testimonials carry more power than anything you might say about yourself. Create a simple harvesting system and follow it consistently. Be honest about your intentions. Send a thank-you card or small gift.
About the Author: Brandon Cornett has worked as a writer and advertising manager within the direct mail industry. He now dedicates his time to helping agents and brokers improve their marketing. His "Modern Guide to Real Estate Marketing" and his free newsletter are available at: http://www.ArmingYourFarming.com.
Source: www.isnare.com
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