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Part 1 of 5 On The Home Business Set-Up Guide
Dear Reader, These articles will provide a step by step guide on how to start and run a home based business based on my experiences and other home business owners. This is part 1 in a series of 5 articles. They are written in a basic format and...

Sales Process - How to Avoid Wasting Time on Prospects Who CAN'T or WON'T Pay
Do you have blind faith that, if you can somehow convince a prospect to engage in a sales cycle, you will eventually make a sale? If you do, watch out! This belief can waste your time, effort, and company resources. Unfortunately, time and...

Smart Choices: How to Hire the Best
Your organization’s continued growth and success depend on making smart choices and hiring the best. Today’s economy is exploding with talent, allowing you to be selective about the staff you hire. Yet, the crucial step to filling a position...

Strategic Planning for Salespeople
"Ready, shoot, aim." Unfortunately, that's the all too common description of the field salesperson's modus operandi. In a misguided attempt to stay busy and see as many people as possible, too many salespeople subscribe to the theory that any...

The World Has Changed. What is a Sales Professional to Do?
We have all been confronted with dramatic change in the last year. We are all confronted with new challenges. So, as a sales professional, what do you do now? Recognize the Positives Recent traumatic events have caused most everyone to...

 
10 Lessons for Every "Shoestring" Entrepreneur


Starting a business requires adequate capital. However, many entrepreneurs are finding that capital alone is not a guarantee for success. Some businesses start out with millions in the coffers, yet end up in the dumps. While a few businesses with shoestring budgets eventually grow to become extraordinary successes.

How can this be? Success in entrepreneurship is not necessarily a contest of having the fattest wallets. Rather, it is an exercise of smart financial management, careful strategic planning, and yes, lots of luck. Successful entrepreneurs know how to stretch and maximize every single dollar.

Here are ten ways entrepreneurs on a tight budget can still come out a winner:

1. Set realistic goals. The first step every start-up entrepreneur must do is to determine the right scope and size of your business. Many entrepreneurs simply jump into the idea of starting a business, without understanding what the business really entails - financial requirements, management know-how, and technological skills, human resource requirements. They eventually fall short of what they can really do. Review the business you have in mind and determine if it is within a range that's both attainable and desirable.

2. Plan your costs properly. A lot of entrepreneurs start a business without the faintest idea of what the costs will be. They either overestimate the cost, or worse, underestimate the financial requirements needed to properly capitalize the business. This is particularly evident in the preparation of financial projections in the business plan. Some entrepreneurs prepare financial projections with numbers that don't square with other sections of the business plan (e.g. marketing section calls for local television advertising yet budget is only $200). Some do not even include a list of assumptions to explain their numbers. From out of the blue, they feel that their business can grow from 20% in the first year to 40% in the second year, without explaining how the increased growth can be achieved.

3. Smart financing for your business. Financing a small business is not a lock-stock-and-barrel proposition. For many entrepreneurs, there is no single source to finance their entire operation. The money provided by one source (e.g. your mom) may be enough to buy your raw materials, but you still need money for your working capital. Entrepreneurs need to look at financing as the sum of the parts of their business: what you finance are the individual assets needed for your business. Your question should always be: "What's the best way to finance this asset using the least upfront dollars?" The ideal financing source is one that provides the longest payback period, carry the lowest interest rates, require little or no collateral and demand no personal liability. Alas, that may be fairy tale. The next best thing is to choose what makes the best sense for you and your business, given your priorities

4. Put your money where it will bear fruit. Shoestring entrepreneurs have one common characteristic: they lack money and often struggle to raise capital for their businesses. Capital of a start-up venture goes to either of these investments: "fixed assets" (furniture, fixtures, and equipment), or "working assets" (inventory and working capital). Despite the lack of capital, many small business owners put most of their money to buying fancy equipment and chic office space - costs that a struggling start-up can do without. This is a common error in business decision-making. Successful business owners put as much money as possible into the working assets - which bears cash and sales - and as little as possible into fixed assets.

5. Is it the right time? Timing can be a key to the success of a start-up.


There's a right time and a wrong time to open a business, especially if your business is cyclical in nature or in a seasonal location. The opening of a retail slot in your favorite mall, or your own convenience should not be your reasons for starting a business. Rather, you should plan through the months when the crest for the demand of your product cyclically ends.

6. Control the cash. Cash flow is said to be the lifeblood of a small business. And rightly so. Your business will survive only as long as it has the cash to pay for your financial obligations. With limited capital, cash flow controls every decision in shoestring enterprise, and it can be the only way to navigate during your start-up phase. One key rule for entrepreneurs: only when you have adequate cash can you even begin to think of profits. Many businesses fail not because they are undercapitalized, but because they fail to properly plan the undercapitalized operation.

7. Push the sales. Building sales depend on several factors - nature of the business, location, level or competition, and intensity of marketing and promotion. The goal of every shoestring entrepreneur must be to build up sales immediately. If you have a bank loan or financed your business through credit card, for example, your creditors will not allow you to delay your payments just because you are still in the process of building up your sales. They want your payment - now! You therefore need to push the marketing of your business, maybe issue a flyer this week, run a one-paragraph ad in the local newspaper the next, send out news briefs and article contributions. The key rule is to dedicate at least two hours of your day to marketing your business. Know the steps you'll take before you open and after you open to maximize sales and help the business to fast sales increases.

8. Balance your sales and profit objectives. Sales and profit do not always go together. Some entrepreneurs are willing to cut down their profits in their effort to drive sales up. Oftentimes volume alone will not be able to compensate for the loss in profits. Try to maintain gross profits at least equal to the industry averages. Strive to give the business the best balance between a solid policy of capturing sales without sacrificing needed profit margins.

9. Be 'lean and mean'. A struggling start-up does not need dead weights. Keep your fixed costs down, and spend only on items that can sufficiently contribute to improving the bottom line. If you can still adequately operate from your home office, there is little need in leasing an office space in the downtown area. Avoid hiring a permanent employee if you can still make do with temporary and seasonal staffs Every dollar in expense should be directly tied to income: spend a nickel only when you are sure you can get a dime in return.

10. Master the financial tools. As a business owner, you are responsible for the life and growth of your business. This entails knowing, not only the marketing or production aspects of your business, but the financial tools you need to manage your business effectively. Understanding the finances of your business will give you control over its direction. Unpalatable it may be to some entrepreneurs, knowing the money part of your business will tell you where you've been, where you're going, and how fast you're getting there. Sure, you can hire bookkeepers and accountants. But you yourself need to understand your cash flow, income, profit and loss statements, and break-even point.

Isabel Isidro is the Managing Editor of PowerHomeBiz.com. For information on starting a small and home business, visit PowerHomeBiz.com at http://www.powerhomebiz.com.


 

SellingPower.com | Solutions For Sales Management
Targeted to sales managers and upper tier sales professionals, this magazine helps you train, educate, and motivate your sales team.
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Journal of Personal Selling & Sales Management
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Management Articles
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Manage Smarter - Performance Gateway
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The 5 Biggest Sales Management Blunders
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Personal Selling and Sales Management: KnowThis.com
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Content Menu
  • 10 critical questions to ask before hiring a consultant

  • 10 lessons for every shoestring entrepreneur

  • 10 profit boosting tips to increase the success of your affiliate program

  • 10 reasons why companies should start doing business online

  • 10 ways for entrepreneurs to find more time

  • 11 secrets to leadership in sales

  • 11 ways to elevate your sales

  • 3 steps to turning ok sales into unbelieveable results

  • 5 tips for savvy use of your home equity line of credit

  • 6 steps to laying out your competitive strategy

  • 7 explosive strategies to maximize your google adwords campaigns

  • 7 tips for product enhancement to increase your sales

  • 8 procedures to take control of sales and marketing

  • alarming marketing trend

  • are you still broke with 10 000 people in your downline

  • army ranger reveals how to control corporate stress

  • assumptions the hidden sales killer

  • astute pricing by sales representatives can expand profit

  • a new look for business in the future

  • a power technique for boosting sales

  • a profitable growth formula for sales managers

  • a real crm strategy or just tracking customers

  • bankers in denial

  • black belt sales meeting moves

  • book summary the e myth revisited

  • boost profits dramatically with consignment sales

  • boost your business sales with credit card payment solutions

  • building an email marketing list

  • businesses should specialise not generalise

  • business after the iraqi war

  • can a sales leaseback arrangement make investing in orlando investment more safe and reliable

  • cash flow management

  • cash flow profits and the cash conversion cycle

  • celebrating successes the power of compliments

  • characteristics of high performance teams

  • coaching for success

  • commodity sales prospecting ‹¨« how to stand out from your competitors

  • communicating value

  • conducting business through b2b e marketplaces

  • confessions of a reluctant saleswoman

  • create a positive upbeat can do workforce and dazzle the customer with your caring

  • creating your internet marketing plan

  • crm for beginners customer relationship management basics

  • crm sfa that accelerates sales the sales process integration approach

  • customer service and call center outsourcing whats the buzz

  • dialogue the four dialogic principles for successful communication

  • does your business need a toll free 800 number

  • doing business online private b2b exchanges

  • domain name and web hosting hell

  • dont shoot the sales team

  • do you feel overwhelmed running a web business try this

  • do you have a picture of your customer

  • do you need a personal assistant

  • easily slash your comms costs using web conferencing

  • education and outsourcing 2 ways to improve your business

  • einstein definition of insanity

  • entrepreneurship what does it really mean

  • financial services marketing insights a marketing compass

  • finding rest for the direct sales company mom

  • first the key to successful sales

  • five dirt cheap ways to increase sales in your cleaning business

  • five strategies to strengthen your companys financial management

  • five tips for analyzing an income statement

  • five top tips for a prosperous 2004

  • forecasting and surviving a layoff or downsizing

  • gaining business intelligence

  • get coached

  • good bye bobby knight and all the sales managers like you

  • grants loans free credit cards and credit repair the whole truth and nothing but the truth

  • hiring and retaining good employees

  • hiring the best sales athletes

  • how to beat the 80 20 rule in sales performance part 1

  • how to beat the 80 20 rule in sales performance part 2

  • how to build a repeat client base in automobile sales

  • how to create multiple revenue streams for your home business

  • how to create your own successful and profitable affiliate program

  • how to cut duty cost and increase profit as an importer

  • how to decrease profits without really trying

  • how to define your companys sales job part 1

  • how to define your companys sales job part 2

  • how to easily increase your profits

  • how to enhance quality in your business

  • how to find an investment advisor

  • how to get money back for your process and procedures investments

  • how to get rich with network marketing

  • how to identify a problem solver

  • how to improve your management procedures usability

  • how to increase sales with automation improvements

  • how to join the 5 of internet business real money making pros regardless of the products you sell

  • how to maximize account penetration and jump start sales

  • how to maximize sales by minimizing windshield time

  • how to meet quality standards with iso 9001

  • how to promote your home business with ebooks

  • how to start a business plan

  • how you can learn to be a better manager

  • hunters and gatherers are you serving both their needs

  • hurdles to cross cultural business communication

  • if it was easy everybody would do it

  • if one does not do any planning one is planning to fail

  • increase sales in your home business with these 10 simple ideas

  • increase your income through international trade

  • increase your influence increase your sales

  • increase your pipeline deploying the cost effective sales team

  • increase your sales by 30 using internet collaboration networks

  • increasing sales with customer interaction points

  • index

  • industry pro interview expanding your market reach for more sales

  • internet marketing vs forex currency trading

  • introducing a mystery shopping program employees

  • investors avoid these 5 common tax mistakes

  • iso 9001 compliant program steps to build

  • is it time to hit the reset button on your sales department

  • is your business profitable

  • is your company growing fast enough for you

  • keeping your sales team motivated

  • leadership lessons for sales managers

  • leveraging open source technology

  • like it or notyoure in sales

  • lone wolf lead wolf

  • looking for a direct sales party plan company do you know what questions to ask

  • making sales online is easy isnt it

  • making sales online is easy isn t it

  • managing your business cash flow

  • maximize your home based business website sales

  • menu driven business planning

  • money management

  • multiply your sales

  • networking 101

  • network marketing book lovers guide 10 hot reads in 2005

  • no degree no problem

  • online success

  • only the weak ones quit

  • organization tips how to set up your database

  • outsourcing not just for big business

  • overcoming barriers to sales

  • overcoming sales objections for small business networks

  • overcoming small business networks sales objections

  • part 1 of 5 how pipe dreams can become realities

  • part 1 of 5 on the home business set up guide

  • part 2 of 5 how pipe dreams can become realities

  • part 2 of 5 on the home business set up guide

  • part 3 of 5 how pipe dreams can become realities

  • part 4 of 5 how pipe dreams can become realities

  • part 5 of 5 how pipe dreams can become realities

  • paypal dedication can leave your business exposed

  • phone interviews prepare to ace them

  • phone tips to get things done professional phone skills

  • planning to make a decision

  • ppc management when to give up on a loser

  • profitable growth is everyones business a book summary

  • properties for sale in cyprus please visit www propertyincyprus com

  • pr where it matters most

  • public relations defining your organization from the inside out

  • results of poor cross cultural awareness

  • riding the sales rollercoaster

  • rotator

  • rý eoc recruitment and retention employer of choice

  • sales 201 learning tools of your trade

  • sales activity report for management

  • sales and marketing terminology

  • sales and the importance of following up

  • sales commission what return should you expect on your sales compensation investment

  • sales leads how to generate quality sales leads through public speaking

  • sales lessons from the election

  • sales partners agents distributors licensing and franchises

  • sales performance and motivation how to get your edge back

  • sales planning

  • sales process how to avoid wasting time on prospects who cant or wont pay

  • sales process the secret to closing more sales

  • sales process what can you automate

  • sales success the 5 steps

  • sales territory management how to prioritize your activities to produce maximum results

  • securing second and third round venture capital financing

  • selecting sales tracking software for your small business

  • selling is easy when youre first fast and foremost

  • selling sales to customer service agents

  • seven cs to avoid procedure writing errors

  • short messaging service sms for enterprise messaging

  • should i stop wasting my salespeople on prospecting

  • six components of a good e commerce site

  • smart choices how to hire the best

  • spam whats the real problem

  • stop being a salesperson

  • stop waste fraud and abuse

  • strategic planning for salespeople

  • strategies for creating a niche business

  • survival tips for small businesses

  • swot analysis

  • telesales success begin with the end in mind

  • the 11 secrets to sales leadership

  • the biggest mistake in sales prospecting

  • the challenges of human resource management

  • the death of the loyal customer

  • the diamond cutter

  • the game plan the difference between small business success and failure

  • the inside scoop on mutual fund rip offs

  • the ins and outs of article submissions

  • the keys to buying motivation unlock the door to sales success

  • the key to high volume web sales

  • the millionaires favorite author

  • the new ways to do the business mba or cio

  • the perfect mutual fund

  • the road to opportunity in wholesale distribution

  • the sales trail

  • the secret to beating tiger woods at golf and its correlation to success in business

  • the six most common barriers to sales success

  • the steps from product idea to product success

  • the three most common mistakes sales managers make

  • the top 10 priorities that guard your five star reputation

  • the traits of great sales leaders

  • the world has changed what is a sales professional to do

  • this old business

  • thoughtleading the art of separating yourself from the pack

  • trade show tactics revealed

  • transform yourself from a salesperson into a businessperson

  • understanding ezine publishing

  • use magnetic gift cards to skyrocket restaurant sales and profits

  • using the internet automation as tools for salespeople

  • venture leasing a smarter way to build enterprise value

  • web conferencing a boon to businesss

  • whats a professional sales manager

  • what 80 of businesses dont know tips for improving your working capital management

  • what is an investor ready business plan

  • which of these 7 mistakes are you making in mlm

  • who says i cant offer this property for rent

  • why mobile sms text messaging

  • why performance based recruiting produces top sales performers

  • why small businesses fail or fail to thrive

  • why suppliers should use b2b exchanges

  • will your home business succeed or fail

  • work at home business ideas

  • work from home 5 required steps to generate sales

  • work priorities where can you spend your time most effectively

  • yesterdays hero