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A POWER TECHNIQUE FOR BOOSTING SALES
So you've built your site and started to promote it. You're getting some sales, but you want to generate more.
There is one simple sales technique that almost every Internet marketing expert agrees will DRAMATICALLY boost your sales every single...
Boost Profits Dramatically With Consignment Sales
Consignment sales, when handled properly, can be an extremely lucrative method of boosting sales margins through the roof. Here's the how and why...
If you sell products with high turnover, such as computers, electronics, books, CDs, and...
PR Where it Matters Most
What’s more crucial to the success of a business, non-profit or association than its most important outside audiences and stakeholders?
Nothing.
Those stakeholder behaviors directly impact virtually every management and operating...
R˛ = EOC (Recruitment and Retention = Employer of Choice)
Copyright 2005 Rick Johnson
Problems with staffing and retention may not be due to bad hires or a low unemployment rate. In fact, they may be related to poor management insight by not recognizing your employees as a core competency in your...
Should I stop wasting my salespeople on prospecting?
Yes, many companies have realized the cost effectiveness of outsourcing their appointment setting and lead generation needs. By implementing “The Modern Sales Management Model”, which has been employed by many national sales organizations, many...
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Building an Email Marketing List
There's a marketing estimate that it takes something like seven contacts with a potential client before they purchase. Email is a wonderful way to handle these contacts for a variety of reasons:
- you can send one message to a large number of people
- compared to traditional hard copy marketing it can be a lot less expensive
- if you use a list management system you can get instant results like how many people opened the email and how many "click throughs" there were to the links in the email
The most important part of an email campaign is having a list of qualified email addresses to send your marketing piece.
So just how are you supposed to get those email addresses? The best method is to have a sign up form on your website to capture the visitor's information. Here are some DOs and DON'Ts for creating a list for your online business.
DO:
- Offer an incentive for them to give their email address. People usually won't give away their personal information unless they get something in return. Ideas for incentives include: a free report or guide, entry into a contest, product demo or samples, a
complimentary consultation, etc.
- Provide valuable content in your communications. Offer tips and advice for the customer along side your marketing message to keep it from being too "sales-y."
- Ask for valuable marketing data on the sign-up form. Pick only one or two things to keep the registration process short and easy. What data could really help you with your marketing? Knowing their gender, age, location, interests?
DON'T:
- Sell or give away your list.
- Fill up their inbox with messages. Keep to a monthly or weekly schedule at most.
- Bog your message down with lots of advertising. It will quickly be deleted.
It can take time and effort to build your internet marketing list, but the results will be well worth it.
Megan Corwin is an internet marketing coach who helps work at home professionals grow their businesses. For more articles and advice about online marketing strategy and solutions, become a member of Megan’s online community for work at home women: http://www.wahwoman.com/membership.html
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