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10 Reasons Why Companies Should Start Doing Business Online
With the rapid down fall of world economy and dot-com companies in recent years many brick-and-mortar companies and new start-ups ask themselves: To Be Online or Not to Be Online?
Not long time ago, I read a comment of a well-known industry...
Astute Pricing By Sales Representatives Can Expand Profit
One surefire way to grow profit is to deploy sales resources that masterfully price your company’s products and services. The right price can boost profit more than improvements in the cost-of goods sold or reductions in SG&A. For example, a 1%...
How to Join the 5% of Internet Business Real Money Making Pro's Regardless of the Products You Sell
On the Internet business world today, you've probably heard that only an estimated 5% of netpreneurs, webmasters, or affiliates, are making any real money. If you’re not one of them, then read on and learn how you can make it too.
So, who are...
Sales Partners - Agents, Distributors, Licensing and Franchises
When I'm speaking with clients who are looking for ways to expand their business the conversation often comes around to the possibilities of using agents, distributors, licensing arrangements or a franchise.
These sales partners have a lot to...
Stop Being a Salesperson
There is absolutely nothing wrong or immoral about being a salesperson. That being said, we have too many salespeople in sales organizations and not enough businesspeople. Salespeople tend to focus on themselves and the products and services they...
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Building an Email Marketing List
There's a marketing estimate that it takes something like seven contacts with a potential client before they purchase. Email is a wonderful way to handle these contacts for a variety of reasons:
- you can send one message to a large number of people
- compared to traditional hard copy marketing it can be a lot less expensive
- if you use a list management system you can get instant results like how many people opened the email and how many "click throughs" there were to the links in the email
The most important part of an email campaign is having a list of qualified email addresses to send your marketing piece.
So just how are you supposed to get those email addresses? The best method is to have a sign up form on your website to capture the visitor's information. Here are some DOs and DON'Ts for creating a list for your online business.
DO:
- Offer an incentive for them to give their email address. People usually won't give away their personal information unless they get something in return. Ideas for incentives include: a free report or guide, entry into a contest, product demo or samples, a
complimentary consultation, etc.
- Provide valuable content in your communications. Offer tips and advice for the customer along side your marketing message to keep it from being too "sales-y."
- Ask for valuable marketing data on the sign-up form. Pick only one or two things to keep the registration process short and easy. What data could really help you with your marketing? Knowing their gender, age, location, interests?
DON'T:
- Sell or give away your list.
- Fill up their inbox with messages. Keep to a monthly or weekly schedule at most.
- Bog your message down with lots of advertising. It will quickly be deleted.
It can take time and effort to build your internet marketing list, but the results will be well worth it.
Megan Corwin is an internet marketing coach who helps work at home professionals grow their businesses. For more articles and advice about online marketing strategy and solutions, become a member of Megan’s online community for work at home women: http://www.wahwoman.com/membership.html
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