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Do You Feel Overwhelmed Running A Web Business? Try This
One thing that fascinates me about web entrepreneurs and marketers like Joe Vitale, Yanik Silver and Terry Dean is how incredibly productive they are. They seem to create a near constant stream of information products like e-books, special...
Easily Slash Your Comms Costs Using Web Conferencing
Web conferences enable groups to work faster and more effectively by eliminating travel whether it's five feet, five miles or five time zones. Whether an enterprise wide application rollout, sales training, educational needs or team building, web...
Part 1 of 5 On The Home Business Set-Up Guide
Dear Reader, These articles will provide a step by step guide on how to start and run a home based business based on my experiences and other home business owners. This is part 1 in a series of 5 articles. They are written in a basic format and...
Telesales Success: Begin with the End in Mind
You may remember the following excerpt from Steven Covey's book 7 Habits of Highly Effective People: "Clients often ask me, 'how can we get our inside sales team to talk to more prospects?' Sure...threats, begging, yelling, low level torture,...
The Secret To Beating Tiger Woods At Golf … And, Its Correlation To Success In Business!
The game of Golf, although difficult to master, can nevertheless be narrowed down to three fundamental disciplines: 1) The Power Game [Driving & Iron Play], 2) The Short Game [Finesse / Shots within 100 Yards] and 3) Putting.
Success in golf...
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Creating Your Internet Marketing Plan
For large corporations, a marketing plan is a huge document detailing strategies for the fiscal year. It may include competitor analysis or a sales forecast. While these elements are important to a large business, do you as a small business owner (without a well paid marketing staff) have the time or energy to devote to putting together a huge document? Unless you are trying to get a financial loan, probably not...
But that doesn't mean you should totally scrap the idea. A marketing plan can be a wonderful tool to help you refine your focus. You've heard the old saying "If you fail to plan, you plan to fail." That's because when you don't plan you lack intention and attention.
My suggestion is to create a "micro-plan." Open up a new document and take an hour or two to answer the following questions.
“Micro-Plan” Questions
What is your purpose for being online?
- Awareness
- Sales
- Community
What % of your overall marketing to be done online?
- How much time do you expect to spend marketing on internet?
What strategies will you use?
- Contests
- Forums
- Free
reports/e-book
- Newsletter
- Pay per click advertising
- Banners
- Articles/content
- Viral marketing
Timeline
Assign a project date to each of the strategies. Will they be one time events (contest) or something you need to do frequently (forums)? While you are thinking about it, schedule your projects in your time management system or planner.
Analysis
- How will you track the success of your marketing plans? What is your ROI?
Budget
- What is your total yearly internet marketing budget?
- Assign a $ to each of the strategies you will use.
A successful internet marketing strategy begins with a plan. The time you take to put together your "micro-plan" will be well worth it to your business.
Megan Corwin is an internet marketing coach who helps work at home professionals grow their businesses. For more articles and advice about online marketing strategy and solutions, become a member of Megan’s online community for work at home women: http://www.wahwoman.com/membership.html
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