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Building an Email Marketing List
There's a marketing estimate that it takes something like seven contacts with a potential client before they purchase. Email is a wonderful way to handle these contacts for a variety of reasons:
you can send one message to a large...
Communicating Value
Abstract: People buy for their reasons, not yours. This article covers the key elements that prospects want to hear you talk about.
Always, but especially during lean times, effective sales professionals know the importance of communicating...
PayPal Dedication Can Leave Your Business Exposed!
To many web users, PayPal is not the kind of pal they had envisioned when starting their online business. Long on track history but overwhelmingly unpopular among merchants and buyers one is left to wonder why PayPal has continued to grow.
...
Selling Is Easy When You're First, Fast And Foremost
First - being before all others. Fast - moving or able to move quickly. Foremost - first in rank, order, or place. Wouldn’t you like to be first, fast, and considered foremost in your business. Obviously, the correct answer is yes. Here are nine...
Work at Home Business Ideas
Here are some excellent businesses that you can start, operate and grow from your home. All these work at home businesses have the following desirable features:
Low Startup Costs
Ease of Entry
High Income Potential
Home...
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Leadership Lessons For Sales Managers
Leadership, like class, is hard to define, but easy to spot.
Someone once defined management as “the effective coordination of the efforts of the individuals in a group to accomplish that stated objectives of the organization.” Managers get results by establishing goals and working with and through people to achieve those goals.
As a manager, your success depends on your ability to:
• Find and attract career-oriented men and women who have the knowledge, skills and attitudes to do the job, who are motivated to work, and who will cooperate with you and each other, and;
• Develop and manage these people to meet specific performance standards.
Management is a process because it involves a series of skills. But management is as much attitude as it is skills. Managers should be helpful supporters, working to build trust and confidence, and seeking to improve performance by recognizing that individuals have different needs, motivations and aspirations.
That means, the more of a leader you are, the better manager you will be.
Happily, most leaders are made, not born. They are cultivated, shaped and strengthened by education, training and real-world experience. Understanding leadership AND management is a good way of becoming more proficient at both.
What is leadership? What does it take to be a leader? Here's a short course: • Leadership means having a mission and inspiring others to be committed to it. The mission is everything; leaders approach it with enthusiasm.
• Leaders are agents of change; they make decisions based on a vision of the future, not just on established directions.
• Leaders take risks to make things happen that would not otherwise happen.
• Leaders need a combination of competence, integrity, credibility and authority. They're seen as being involved in a lot of things and able to answer a lot of questions.
Leadership is a collaborative, not individual, process. It's the ability to get people to do what you want them to because they want to do it!
• Leaders help people do their best.
• Leaders depend on themselves and act on their own authority, but they recognize the importance of others.
• Leaders ask questions and know how to listen.
• Leaders let others talk; they don't talk about themselves.
Leadership begins when people disagree.
• Leaders recognize that performance and progress are forged on the anvil of constructive conflict.
• Leaders are willing to be unloved! In the words of Admiral John S. McCain (the late father of the Senator): “People may not love you
for being strong when you have to be, but they will respect you for it and learn to behave themselves when you do.” Try it; it works!
Qualities of an Effective Leader
• Leaders are purposeful; they have a clear view of their objectives and avoid digressions into irrelevancy.
• Leaders know their stuff; they have a thorough grasp of their subjects, when possible, backed up with hands-on experience.
• Leaders are prepared. No matter how well you know what you’re talking about, choose appropriate ways of getting your message across. Avoid shortcuts.
• Leaders are enthusiastic, but season their enthusiasm with intelligence and appropriate humor.
• Leaders understand the use of drama. Dull is boring, so cultivate a sense of staging, especially when addressing a group.
• Leaders are confident and easy-going. Regardless of their management style, they speak clearly, projecting their voices and looking people in the eye. Distinct speech is a sign of distinct ideas; self-assurance catches on.
• Leaders maintain a positive attitude. They never speak ill of their organizations or of individuals under their management. The glass is always half full, never half empty.
• Leaders demonstrate the contagion of example. It’s not enough to talk the talk; leaders must walk the walk.
• Leaders support their subordinates, giving them the widest possible authority and discretion, while keeping responsibility centralized with themselves.
• Leaders live the U.S. Army’s motto: Adapt, Improvise and Overcome.
Leadership Makes Businesses Work
If management ability keeps systems operating efficiently, leadership identifies management needs and seeks systems to address them. If management skills are required to administer existing programs and systems, it takes leadership to create a vision of success, and get people excited about attaining it.
In short, leadership—provided by agency heads, sales managers and other members of the management team—makes businesses work. It enables them develop to the limits of their potential, then helps them break those limits.
Want More? Send comments and questions to w.willard3@knology.net
Sources: Management Online – A “Do-While-Learning”™ Program, The Diversified Group The Marine Officer’s Guide, Naval Institute Press
About the Author
Bill Willard has been writing high-impact marketing and sales training primarily for the financial services industry for 30 years. Through interactive, Web-based "Do-While-Learning™" programs, enewsletters and straight-talking articles. And fun!
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SellingPower.com | Solutions For Sales Management |
Targeted to sales managers and upper tier sales professionals, this magazine helps you train, educate, and motivate your sales team. |
www.sellingpower.com |
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Journal of Personal Selling & Sales Management |
The official web site of the Journal of Personal Selling & Sales Management has moved to the University of Missouri, Columbia, which is the home of the ... |
mkt.cba.cmich.edu |
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Management Articles |
Sales Management. Unleash Your Brand Ambassadors. A recent GlaxoSmithKline decision took the advertising industry by storm: The pharmaceutical giant ... |
gmj.gallup.com |
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Manage Smarter - Performance Gateway |
Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine. |
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The 5 Biggest Sales Management Blunders |
Learn the biggest sales management blunders and how you can avoid them. Spending the necessary time wearing your sales manager hat will help foster a ... |
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DEI Sales Management |
Stephan Schiffman's DEI- Management Group, offers sales training tools and educational forums designed to teach: Cold Calling and Closing Techniques, ... |
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Sales Management Training - Selling Seminars - Reinforcement & ROI ... |
Offers sales and sales management training. Sign up to receive the monthly newsletter. |
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Sales Management Resource International |
Sales Management services, sales training, sales solutions, sales people. We provide a systematic approach to providing immediate sales results ... |
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Reconnect Sales Management to Profitability - HBS Working Knowledge |
"Work your pay plan" is one of the central tenets of sales management. ... In a similar way, top managers can reconnect their sales management to ... |
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Amazon.com: Sales Management: Books: Robert J. Calvin |
Amazon.com: Sales Management: Books: Robert J. Calvin by Robert J. Calvin. |
www.amazon.com |
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Amazon.com: Seven Secrets to Successful Sales Management: The ... |
Amazon.com: Seven Secrets to Successful Sales Management: The Sales Manager's Manual: Books: Jack D. Wilner by Jack D. Wilner. |
www.amazon.com |
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Personal Selling and Sales Management: KnowThis.com |
KnowThis,com offers information, resources, reference and links for sales people, sales managers and other involved in managing a sales force including ... |
www.knowthis.com |
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Sales Training and Sales Management: KnowThis.com |
KnowThis.com offers information, resources, reference and links for anyone involved in sales training or sales management or other managing issues involving ... |
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SMR Career Services |
Sales Management Resources is a professional executive search company, dedicated to providing consumer products companies the recruitment of exceptional ... |
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SalesVantage.com: B2B Advertising, Marketing and Sales Management ... |
B2B Advertising, Marketing and Sales Management Directory, Newsfeed & Business Referral Service designed for sales, marketing & advertising executives. |
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Contact Management Software, Contact Manager & Sales Software for ... |
PC World Gives Prophet Contact & Sales Manager 4 Stars · eWeek praises Prophet for building a sales management solution into Outlook for a reasonable price ... |
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Sales Management- 7 Secrets to Successful Sales Management, the ... |
7 Secrets to Successful Sales Management, written by, Jack Wilner, one of today's leading sales management trainers, coaches and consultants, ... |
www.7salessecrets.com |
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Sales Management Training |
Sales management training for the complex sale includes business development programs and sales training seminars. |
www.primesalesmanagement.com |
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Contact Management Software (SFA) price quotes - Free sales ... |
Contact management software buying advice and free sales management software quotes from leading suppliers. |
www.buyerzone.com |
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Waterhouse Group - Sales Training Programs: Consultative, Value ... |
With over 20 years of experience in sales, sales management and sales training, ... Selling Success: The Journal of Sales & Sales Management ... |
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