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Informative Articles

A New Look For Business In The Future
Multilevel Marketing, commonly called MLM, Network Marketing or direct sales is one of the highest potential income sources anywhere, but particularly on the Internet. It has been claimed that in the last 10 years more people have become...
Financial Services Marketing Insights: A Marketing Compass
What we now call “marketing” began long before the name was coined. In the mid-1800s, traveling salesmen dressed “snake oil" and other tonics in fancy packaging and extolled their virtues to a gullible public. New marketing applications soon...
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Most of the truly successful marketers have three competitive advantages : They run successful Affiliate Programs (Part 1) They own large Opt-In Lists and have large traffic (Part 2) They create their own products (Part 3) ...
Selling Is Easy When You're First, Fast And Foremost
First - being before all others. Fast - moving or able to move quickly. Foremost - first in rank, order, or place. Wouldn’t you like to be first, fast, and considered foremost in your business. Obviously, the correct answer is yes. Here are nine...
Web Conferencing: A Boon to Businesss
It is Sunday evening and you are preparing again to go on a business trip. Monday morning the alarm goes off at 4:00 am, you drag your body and your briefcase to your car, drive to the airport, wait in a long line, get on a plane, get off a...
 
Selecting Sales Tracking Software For Your Small Business

Your buddy at the barbecue tells you how the new Customer Relationship Management (CRM) software which they recently installed at their company has revolutionized their sales tracking and sales management.

He waxes lyrical about no more sales leads slipping through the cracks; a much higher close rate on sales inquiries; more precise and cost effective marketing campaigns; improved productivity and customer service levels; vastly improved reporting and so on.

Great! Sounds like a sales tracking CRM solution is just what the doctor ordered for your company. You have been getting by using Microsoft Outlook to manage your database of sales prospects, follow-ups, notes, profiles etc. but it's starting to prove woefully inadequate.

Only problem is his business is in an entirely different industry sector to yours, with a much bigger IT budget to boot. Their CRM solution seems like an unattainable dream for your small business.

So now what? A quick search for CRM on Google returns 26,600,000 results! Whoa! So you narrow your search query to Small Business CRM only to get 6,260,000 results. You then put "Small Business CRM" in quotation marks which yields 29,300 results. But now the fun really starts..

You realise there are hundreds of CRM, Contact Management, Sales Force Automation and other Sales Tracking software tools to choose from. Each of these tools sports a dizzying array of features, some of which won't apply to your business.

To confuse matters even further, you notice some of these applications are Web Based CRM (sometimes referred to as Hosted CRM), or Open Source CRM. Others are the more traditional Customer Relationship Management software tools you are already familiar with. Yet others are embedded within MS Outlook, but with an added CRM component.

Many CRM packages now cater for certain industries. That is, these software solutions may have been customized, or had specific


add-on's developed, for specific industries. One of these tailored solutions might be suitable for your particular small business.

Which of these CRM apps should you download to evaluate? How should you evaluate them?

Many at this point realize that they need a more thorough evaluation of their requirements so as to enable them to put together a Request For Information (RFI) or Request For Proposal (RFP). This will be of tremendous benefit if they decide to call on the services of a CRM consultant to fast track the important decision of selecting and implementing a tailored CRM solution suitable for smaller businesses.

This should be your kicking-off point. Sit down with all your staff and co-operatively draw up a list of all your CRM specifications. Keep it broad - you can always narrow down the options later. And be sure to involve your staff - ensure everyone has an opportunity to contribute.

From this informed position you are far more able to choose the correct sales tracking/CRM solution for your small business and will see marked improvements in productivity levels and sales. After all what has not been measured, remains undefined. What is undefined cannot be improved. There are specific criteria that you and your CRM consultant need to fulfil. Build your wish list, meld it with reality and build it into your business.


About the Author: Perry Norgarb has specialized in Small Business CRM and Sales Tracking Software solutions for the last 15 years. Find out more about CRM and sales automation for small businesses at: http://www.smallbizcrm.com You are free to re-publish this article as long as this bio box and copyright remain intact and links live. © 08 September, 2005.

Source: www.isnare.com

 

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  • hiring and retaining good employees

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  • how to beat the 80 20 rule in sales performance part 1

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  • how to build a repeat client base in automobile sales

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