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Informative Articles

How to Meet Quality Standards with ISO 9001
In today’s hectic business environment, it is vital that we are all on the same page, right? But how do we know if we meet those standards? Business owners and executives can avoid the uncertainty, and that’s where ISO 9001 certification comes...
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A business plan precisely defines your business, identifies your goals, and serves as your firm's resume. The basic components include a current and pro forma balance sheet, an income statement, and a cash flow analysis. It helps you allocate...
Networking 101
As a new business owner you must wear many hats. You will need knowledge of accounting, marketing, advertising, management, administration, inventory, sales, etc., in addition to knowledge pertaining to your industry. Since you may be very...
The Secret To Beating Tiger Woods At Golf … And, Its Correlation To Success In Business!
The game of Golf, although difficult to master, can nevertheless be narrowed down to three fundamental disciplines: 1) The Power Game [Driving & Iron Play], 2) The Short Game [Finesse / Shots within 100 Yards] and 3) Putting. Success in golf...
Venture Leasing - A Smarter Way To Build Enterprise Value
In 2003, venture capitalists and investors dispense over $18 billion to promising young US companies, according to VentureOne and Ernst & Young Quarterly Venture Capital Report. Less documented and reported is venture leasing’s activity and...
 
Selecting Sales Tracking Software For Your Small Business

Your buddy at the barbecue tells you how the new Customer Relationship Management (CRM) software which they recently installed at their company has revolutionized their sales tracking and sales management.

He waxes lyrical about no more sales leads slipping through the cracks; a much higher close rate on sales inquiries; more precise and cost effective marketing campaigns; improved productivity and customer service levels; vastly improved reporting and so on.

Great! Sounds like a sales tracking CRM solution is just what the doctor ordered for your company. You have been getting by using Microsoft Outlook to manage your database of sales prospects, follow-ups, notes, profiles etc. but it's starting to prove woefully inadequate.

Only problem is his business is in an entirely different industry sector to yours, with a much bigger IT budget to boot. Their CRM solution seems like an unattainable dream for your small business.

So now what? A quick search for CRM on Google returns 26,600,000 results! Whoa! So you narrow your search query to Small Business CRM only to get 6,260,000 results. You then put "Small Business CRM" in quotation marks which yields 29,300 results. But now the fun really starts..

You realise there are hundreds of CRM, Contact Management, Sales Force Automation and other Sales Tracking software tools to choose from. Each of these tools sports a dizzying array of features, some of which won't apply to your business.

To confuse matters even further, you notice some of these applications are Web Based CRM (sometimes referred to as Hosted CRM), or Open Source CRM. Others are the more traditional Customer Relationship Management software tools you are already familiar with. Yet others are embedded within MS Outlook, but with an added CRM component.

Many CRM packages now cater for certain industries. That is, these software solutions may have been customized, or had specific


add-on's developed, for specific industries. One of these tailored solutions might be suitable for your particular small business.

Which of these CRM apps should you download to evaluate? How should you evaluate them?

Many at this point realize that they need a more thorough evaluation of their requirements so as to enable them to put together a Request For Information (RFI) or Request For Proposal (RFP). This will be of tremendous benefit if they decide to call on the services of a CRM consultant to fast track the important decision of selecting and implementing a tailored CRM solution suitable for smaller businesses.

This should be your kicking-off point. Sit down with all your staff and co-operatively draw up a list of all your CRM specifications. Keep it broad - you can always narrow down the options later. And be sure to involve your staff - ensure everyone has an opportunity to contribute.

From this informed position you are far more able to choose the correct sales tracking/CRM solution for your small business and will see marked improvements in productivity levels and sales. After all what has not been measured, remains undefined. What is undefined cannot be improved. There are specific criteria that you and your CRM consultant need to fulfil. Build your wish list, meld it with reality and build it into your business.


About the Author: Perry Norgarb has specialized in Small Business CRM and Sales Tracking Software solutions for the last 15 years. Find out more about CRM and sales automation for small businesses at: http://www.smallbizcrm.com You are free to re-publish this article as long as this bio box and copyright remain intact and links live. © 08 September, 2005.

Source: www.isnare.com

 

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