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7 Tips for Product Enhancement to Increase your Sales
Everyone needs to know what business they're in and they
need to be able to express that purpose in a few sentences
in their USA.
Using product enhancement towards helping with your current
mission statement, should help determine your...
Conducting Business through B2B E-marketplaces
Businesses, which are still sitting on sidelines and not doing business on the Internet, should think seriously about their position! If you are one of them, chances are there, that you have to pay dearly for your indecision as you might lose...
Strategies for Creating a Niche Business
The customer told me, “My immediate goal is to get more customers into my business. My second agenda is to move slowly towards becoming more specialized as a business.” Here are the six steps we used with this business owner to make his...
Understanding Ezine Publishing!
I can remember my first reaction to word "ezine". What is it? The word "ezine", (pronounced ee-zeen), is a shortened version of "electronic zine", which is a word used to describe short self-published "electronic magazines".
Ezines can be...
Which of These 7 Mistakes Are You Making In MLM?
You've done it. You've signed up with a network marketing company. You're ready to get started with your teams advertising system. You're ready, set, go. All the ads hit, you're excited. Like a kid who can't wait to go to Disney World, you wait...
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Stop Being a Salesperson
There is absolutely nothing wrong or immoral about being a salesperson. That being said, we have too many salespeople in sales organizations and not enough businesspeople.
Salespeople tend to focus on themselves and the products and services they sell. Businesspeople focus on solving business problems and opening new opportunities, focusing on the outcome of the solutions they employ rather than the technical details of the products and services they offer.
Stop being a salesperson and become a businessperson when you engage with your prospective and existing customers. Place emphasis and communicate with your customers on the benefits they will realize from use of your products or services. Add value by solving business problems and creating new opportunities.
Corporate executives, business owners, investors, and senior management rarely
have time for sales people; they always have time for businesspeople. The reason is businesspeople address issues of their primary concern – enabling business. Salespeople generally want to just talk about their products and services.
As a business owner or executive, which meeting would you welcome most: a conversation with a businessperson regarding growth and opportunity in your business or a features and functionality presentation about a product or service?
ABOUT THE AUTHOR
Jim Logan is founder of Accelerate Business Group, LLC, a revenue growth company. Accelerate Business Group partners with their customers to build revenue the only three ways possible - getting more new customers, increasing the value of your average sale, and getting more repeat business. Jim can be reached at http://www.jslogan.com.
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| SellingPower.com | Solutions For Sales Management |
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