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How to Start A Business Plan
A business plan precisely defines your business, identifies your goals, and serves as your firm's resume. The basic components include a current and pro forma balance sheet, an income statement, and a cash flow analysis. It helps you allocate...
PPC Management: When To Give Up On A Loser
Pay per click (PPC) advertising can be a dream come true. You can get traffic almost immediately from some PPC search engines. And it can be mighty cheap too. Next to joint ventures, PPC search engines have been responsible for most of my online...
Sales Process - How to Avoid Wasting Time on Prospects Who CAN'T or WON'T Pay
Do you have blind faith that, if you can somehow convince a prospect to engage in a sales cycle, you will eventually make a sale? If you do, watch out! This belief can waste your time, effort, and company resources. Unfortunately, time and...
The Ins and Outs of Article Submissions
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This Old Business...
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Stop Being a Salesperson

There is absolutely nothing wrong or immoral about being a salesperson. That being said, we have too many salespeople in sales organizations and not enough businesspeople.

Salespeople tend to focus on themselves and the products and services they sell. Businesspeople focus on solving business problems and opening new opportunities, focusing on the outcome of the solutions they employ rather than the technical details of the products and services they offer.

Stop being a salesperson and become a businessperson when you engage with your prospective and existing customers. Place emphasis and communicate with your customers on the benefits they will realize from use of your products or services. Add value by solving business problems and creating new opportunities.

Corporate executives, business owners, investors, and senior management rarely


have time for sales people; they always have time for businesspeople. The reason is businesspeople address issues of their primary concern – enabling business. Salespeople generally want to just talk about their products and services.

As a business owner or executive, which meeting would you welcome most: a conversation with a businessperson regarding growth and opportunity in your business or a features and functionality presentation about a product or service?

ABOUT THE AUTHOR
Jim Logan is founder of Accelerate Business Group, LLC, a revenue growth company. Accelerate Business Group partners with their customers to build revenue the only three ways possible - getting more new customers, increasing the value of your average sale, and getting more repeat business. Jim can be reached at http://www.jslogan.com.

 

SellingPower.com | Solutions For Sales Management
Targeted to sales managers and upper tier sales professionals, this magazine helps you train, educate, and motivate your sales team.
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The official web site of the Journal of Personal Selling & Sales Management has moved to the University of Missouri, Columbia, which is the home of the ...
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The 5 Biggest Sales Management Blunders
Learn the biggest sales management blunders and how you can avoid them. Spending the necessary time wearing your sales manager hat will help foster a ...
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DEI Sales Management
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Sales Management Training - Selling Seminars - Reinforcement & ROI ...
Offers sales and sales management training. Sign up to receive the monthly newsletter.
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Sales Management Resource International
Sales Management services, sales training, sales solutions, sales people. We provide a systematic approach to providing immediate sales results ...
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Amazon.com: Sales Management: Books: Robert J. Calvin by Robert J. Calvin.
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Amazon.com: Seven Secrets to Successful Sales Management: The Sales Manager's Manual: Books: Jack D. Wilner by Jack D. Wilner.
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Personal Selling and Sales Management: KnowThis.com
KnowThis,com offers information, resources, reference and links for sales people, sales managers and other involved in managing a sales force including ...
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Sales Training and Sales Management: KnowThis.com
KnowThis.com offers information, resources, reference and links for anyone involved in sales training or sales management or other managing issues involving ...
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SMR Career Services
Sales Management Resources is a professional executive search company, dedicated to providing consumer products companies the recruitment of exceptional ...
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SalesVantage.com: B2B Advertising, Marketing and Sales Management ...
B2B Advertising, Marketing and Sales Management Directory, Newsfeed & Business Referral Service designed for sales, marketing & advertising executives.
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Contact Management Software, Contact Manager & Sales Software for ...
PC World Gives Prophet Contact & Sales Manager 4 Stars · eWeek praises Prophet for building a sales management solution into Outlook for a reasonable price ...
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Sales Management- 7 Secrets to Successful Sales Management, the ...
7 Secrets to Successful Sales Management, written by, Jack Wilner, one of today's leading sales management trainers, coaches and consultants, ...
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Sales Management Training
Sales management training for the complex sale includes business development programs and sales training seminars.
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Contact Management Software (SFA) price quotes - Free sales ...
Contact management software buying advice and free sales management software quotes from leading suppliers.
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Waterhouse Group - Sales Training Programs: Consultative, Value ...
With over 20 years of experience in sales, sales management and sales training, ... Selling Success: The Journal of Sales & Sales Management ...
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  • creating your internet marketing plan

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