|
|
|
Confessions of a Reluctant Saleswoman
This article may be reproduced in its entirety as long as the resource box at the bottom in included. Confessions of a Reluctant Saleswoman By Joyce M. Coleman Like many of my generation and upbringing, I never thought of myself as a saleswoman. ...
Create a Positive, Upbeat, "Can-Do" Workforce and Dazzle the Customer with Your Caring!
Given the choice of dealing with a positive, upbeat employee with a "can-do" attitude or dealing with a disgruntled, distracted, uninterested one, which would you choose? No contest. Customers always want the best experience possible; they want...
Does Your Business Need a Toll-Free 800 Number?
Should your business have a toll free number for customers to make sales, service and billing inquirers? The industry began in the early 1970’s and today most customers expect you to have it. Providing a toll free line can bring in a number of...
How to Beat the 80/20 Rule in Sales Performance - Part 1
Business executives and sales managers frequently bemoan "80/20" performance on their sales teams, where approximately 80 percent of sales are produced by approximately 20 percent of salespeople. Why do salespeople perform so differently? What is...
Part 2 of 5 - How "Pipe Dreams" Can Become Realities!
CATCH UP WITH YOURSELF Now's the time to evaluate your life and your desires. Go ahead and test yourself - nobody's looking. Try to find out what your inner desires really are. Once you know, you can formulate a plan of action, and then...
|
|
| |
|
|
|
|
|
|
The Sales Trail.....
The Sales Trail..........
www.motivatedentrepreneur.com
Sales & Marketing
The Sales Trail..........
By Ryan M. Hoback, Motivated Entrepreneur Incubation & Consulting
Everybody’s going selling, selling U.S.A……..
The sales trail can be slow paced or high energy; the way to achieve the success we are looking for is to cover all the bases. Sales management can be very intricate, time consuming, and exhausting. However if all the right tools and elements are brought together the results can be fantastic. As in any other area of our business, we need to develop a plan of action. In today’s society we need to use great forethought and strategizing to meet sales challenges.
Our first step is to create a spider-web diagram or cluster of ideas that contains the categories we would like to focus on. Remember, it is all about getting your sales message across clearly. Here is a good way to start;
• What is our Brand’s Product/Service Message or selling point?
• Develop our message so that we can craft our sales pitch to our target customer.
• Do we utilize cold calling, advertising, word of mouth referrals, a mix of all three?
• How will we deliver our message in the most effective manner through each one of these channels?
When we develop our message, try to find one that brings forth both an emotional and rational response. In order to have an effective sales strategy regardless of what industry we may fall in, we must make sure our sales associates are familiar with our company’s objectives, policies, and feelings on each product or service.
A good way to promote this is by issuing written statements, which clearly define and state the product/service concept, its intended use, and why it is beneficial to the customer. This company wide statement allows our organization to operate with a homogenous understanding of the company’s views on its product/service. This induces a heightened level of creativity throughout sales departments,
and gives them the flexibility of concentrating on their selling techniques and correcting their mistakes while remaining completely confident in the sales material.
When approaching sales, building a solid foundation and a sturdy structure will help increase effectiveness. We need to implement mechanisms that will monitor the progress of our sales teams. Weekly reports and call log files are a great way to stay informed on a regular basis of what is happening within our sales departments. An additional aspect of creating structure revolves around developing internal communications amongst departments or people. The more our sales team is connected to the marketing and advertising departments, the better. In addition, finance is a key element to any sale, and we must be prepared by having done our research on the numbers involved with our product/service.
Once we have established a steady sales stream, it is time to start thinking about increasing our market share. A good place to start is to do some sales research, survey our current customers to learn how they view our company and our products/services. Take these opinions and revamp our sales approach, placing a greater focus on these areas. Increase our sales teams’ productivity by continually re-training our staff on new procedures and methods, while supplying easy access to sales tools and resources. We must constantly review and revise our sales process to stay on top of current trends and remain competitive.
© Copyright 2004-05 by www.motivatedentrepreneur.com
This article may be used digitally on the Internet for reproduction purposes with a direct reference to the article copyright belonging to the Motivated Entrepreneur, Inc.
About the author:
This Article was written by Ryan Hoback. Mr. Hoback is Founder and President of Motivated Entrepreneur Incubation & Consulting. Mr. Hoback's company helps entrepreneurs achieve success by providing assistance starting and growing businesses.
|
|
|
|
|
| SellingPower.com | Solutions For Sales Management |
| Targeted to sales managers and upper tier sales professionals, this magazine helps you train, educate, and motivate your sales team. |
| www.sellingpower.com |
|
| Journal of Personal Selling & Sales Management |
| The official web site of the Journal of Personal Selling & Sales Management has moved to the University of Missouri, Columbia, which is the home of the ... |
| mkt.cba.cmich.edu |
|
| Management Articles |
| Sales Management. Unleash Your Brand Ambassadors. A recent GlaxoSmithKline decision took the advertising industry by storm: The pharmaceutical giant ... |
| gmj.gallup.com |
|
| Manage Smarter - Performance Gateway |
| Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine. |
| www.salesandmarketing.com |
|
| The 5 Biggest Sales Management Blunders |
| Learn the biggest sales management blunders and how you can avoid them. Spending the necessary time wearing your sales manager hat will help foster a ... |
| sbinformation.about.com |
|
| DEI Sales Management |
| Stephan Schiffman's DEI- Management Group, offers sales training tools and educational forums designed to teach: Cold Calling and Closing Techniques, ... |
| www.dei-sales.com |
|
| Sales Management Training - Selling Seminars - Reinforcement & ROI ... |
| Offers sales and sales management training. Sign up to receive the monthly newsletter. |
| www.brooksgroup.com |
|
| Sales Management Resource International |
| Sales Management services, sales training, sales solutions, sales people. We provide a systematic approach to providing immediate sales results ... |
| www.salesmanagement.com.au |
|
| Reconnect Sales Management to Profitability - HBS Working Knowledge |
| "Work your pay plan" is one of the central tenets of sales management. ... In a similar way, top managers can reconnect their sales management to ... |
| hbswk.hbs.edu |
|
| Amazon.com: Sales Management: Books: Robert J. Calvin |
| Amazon.com: Sales Management: Books: Robert J. Calvin by Robert J. Calvin. |
| www.amazon.com |
|
| Amazon.com: Seven Secrets to Successful Sales Management: The ... |
| Amazon.com: Seven Secrets to Successful Sales Management: The Sales Manager's Manual: Books: Jack D. Wilner by Jack D. Wilner. |
| www.amazon.com |
|
| Personal Selling and Sales Management: KnowThis.com |
| KnowThis,com offers information, resources, reference and links for sales people, sales managers and other involved in managing a sales force including ... |
| www.knowthis.com |
|
| Sales Training and Sales Management: KnowThis.com |
| KnowThis.com offers information, resources, reference and links for anyone involved in sales training or sales management or other managing issues involving ... |
| www.knowthis.com |
|
| SMR Career Services |
| Sales Management Resources is a professional executive search company, dedicated to providing consumer products companies the recruitment of exceptional ... |
| www.smrcareer.com |
|
| SalesVantage.com: B2B Advertising, Marketing and Sales Management ... |
| B2B Advertising, Marketing and Sales Management Directory, Newsfeed & Business Referral Service designed for sales, marketing & advertising executives. |
| www.salesvantage.com |
|
| Contact Management Software, Contact Manager & Sales Software for ... |
| PC World Gives Prophet Contact & Sales Manager 4 Stars · eWeek praises Prophet for building a sales management solution into Outlook for a reasonable price ... |
| www.avidian.com |
|
| Sales Management- 7 Secrets to Successful Sales Management, the ... |
| 7 Secrets to Successful Sales Management, written by, Jack Wilner, one of today's leading sales management trainers, coaches and consultants, ... |
| www.7salessecrets.com |
|
| Sales Management Training |
| Sales management training for the complex sale includes business development programs and sales training seminars. |
| www.primesalesmanagement.com |
|
| Contact Management Software (SFA) price quotes - Free sales ... |
| Contact management software buying advice and free sales management software quotes from leading suppliers. |
| www.buyerzone.com |
|
| Waterhouse Group - Sales Training Programs: Consultative, Value ... |
| With over 20 years of experience in sales, sales management and sales training, ... Selling Success: The Journal of Sales & Sales Management ... |
| www.waterhousegroup.com |
|
|