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Going The Extra Mile
There is one sure way to get what you want in life, but few people actually do it. Put this practice firmly into your day to day business activities and you will have an advantage over the rest of the crowd.
Successful people realize their...
How To Choose The Best MLM Leads
What are the characteristics of the Best Mlm Leads? This is a good question to ask before you spend any money buying leads to build your MLM business. Before we get to that let's take a look at why you would want to buy MLM leads in the first...
Increase Your Influence, Increase Your Sales
Selling is everyone's lifeblood whether they realize it or not.
We all sell in the sense that we attempt to convince and
influence others. We want and need to convince our children, our
coworkers, bosses, spouses, clients or customers. How...
Make a Full-Time Income Online - 4 Ways to Do So
Many people earn good livings through the internet. Can YOU? Here are some ideas of how you could make a full-time income online... First thing you could do is to find unique products in your local markets. Look for handicrafts, antiques, or any...
Sales Letters And The Cost Of Integrity
Sales Letters And The Cost Of Integrity Written by Ginger Geracitano
Agonizing, isn't it? The entire process of deciding on which words to use when presenting your product or service to potential clients is probably the most critical process...
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10 Tips on Increasing Revenue With A Attractive Fee Schedule
This article is directed more towards speakers, however,
these techniques can also be applied for any type of
business.
One of the most important tools speakers use is their FEE
SCHEDULE. Here are ten tips to help you increase your
attractiveness and income, while communicating exactly what
you offer and clarify your fees for your programs, products,
and services.
1. Change the title. Previously referred as a FEE SCHEDULE.
These two words have gathered a quiet negative energy over
the years. In order to make your fees more attractive,
change the name. This energizes your attractiveness and
shows how you are different. Here are a few noun
substitutes to spark your brainstorming. Schedule: Menu,
catalog, list. Example Fee Menu, Fee Catalog, Fee List.
Fee: Compensation, cost, rate. Examples: Compensation
Menu, compensation catalog, compensation list, cost menu,
cost catalog, cost list, rate menu, rate catalog, rate list.
2. Include your photo at the top of your schedule
3. At the top also include an expiration line: Example:
"These fees are good for programs booked before _____date
(or expire on ____)." Expire your schedule frequently to
allow for increases. Ninety days is the normal expiration
period.
4. SOMETHING WRONG WITH THE FOLLOWING SENTENCE. We find
that selling time is the easiest way to list independent
professional services offer and listing the length of your
programs and seminars. Example: Up to l hour $____. Up
to 2 hours $____. Up to 3 hours (or 1/2 Day) $____. Up
to 6 hours (full day) $_____.
5. Be sure to list all your time or product packages. List
any additional or possible programs for the same events.
Examples: Managers Meetings, Spouse Program, additional
breakouts, vendor education for trade shows at the event.
List any document customization fees and recording
rights.
6. If you work with meeting planners and bureaus, enlist
their experience and suggestions. Let them review and
provide you with feedback on your schedule. They know the
market and continually compare speakers' schedules.
7. Create a PDF file for e-mailing your schedule. Or create
a complete marketing package that includes your fee schedule
and turn into a pdf file.
8. When presenting your services to a meeting planner,
visualize that person looking at a giant chart on the wall
which lists all the different times and programs planned at
their event, but that are not yet scheduled. Ask the meeting
planner if he or she has any unfilled time slots available
on the day you are scheduled. Then suggest a second program
for managers or the sales team. This helps them because they
have to book less speakers, cuts their planning time
considerably, and usually saves money on travel expenses and
hotel rooms.
9. Meeting planners discourage back-of-the-room sales
because they do not want you to use "paid" time to push
those materials. Instead, sell them separately through their
educational materials budget. Add your educational
materials to your schedule (books, workbooks, audio
programs, subscriptions) with any quantity discounts
(10-15%). Include special "program only" package
opportunities as well. Place these in the center of your
schedule. List shipping separately in a footnote.
10. Speakers are now asking for a flat fee for their travel
expenses. This provides flexibility for the speaker and
saves the meeting planner time.
About the Author
Catherine Franz, a Certified Professional Marketing &
Writing Coach, specializes in product development, Internet
writing and marketing, nonfiction, training. Newsletters
and articles available at: http://www.abundancecenter.com
blog: http://abundance.blogs.com
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