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Buying a Franchise
Buying a franchise is not for everyone. This guide will help you evaluate whether buying a franchise is right for you. It will help you understand your obligations as a franchise owner. Many people dream of owning and running their own business but...
Columbus Bar Association chooses gomembers’ Preferred Support Agreement
gomembers, Inc. has announced that the Columbus Bar Association (CBA: http://www.cbalaw.org) has elected to purchase a PSA (Preferred Support Agreement) for its dmg4 association management software solution. “Opting for the PSA to support their...
Leadership For Deep Results: Without Them Are You Wasting Your Leadership And Your Life? (Part One)
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to...
Portrait of a Sales Genius
Ralph Roberts wasn’t born being the best at what he does. In fact you’ll read that he was pretty hopeless at other businesses. The key was that he found something he had a passion for, turned it into a dream and didn’t mind working harder than...
The Fastest Way to Ruin Yourself
I don’t know many people who would admit to wanting to ruin themselves, but there are a lot of people who are doing everything they can to accomplish that very goal. They certainly don’t see it that way, but if you look at the way they live, you...
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Direct Response - The Fast Track to 6 Figure Freelance Copywriting
Why is freelance direct response copywriting so lucrative? Because it drive immediate sales. And if you can show that your writing will get people reaching for their credit cards, you'll have no shortage of work.
It's not complicated. Companies that depend on making immediate sales from direct mail packages and ads are very good at doing the math. They know how many sales they need to see a good profit from their investment.
As a result, they place enormous value on the skills of a good copywriter. In fact, I can't think of any other situation where the value of the writer is so completely appreciated.
In direct marketing, the writer is king or queen. Decades of testing have shown that the words can make a huge different to response rates and sales.
And there's more good news. In fact, a number of pieces of good news:
1. Companies frequently outsource their direct marketing copywriting work to freelancers. How come? Because they are looking for the best. They'll keep trying people, and paying them well, in their search for someone who can write a package that will perform just a little bit better.
2. There is always a shortage of good direct mail copywriters. It's hard to believe, seeing how profitable this work can be, but
there are just never enough good writers who can create great work.
3. There are new markets just begging for strong DM copywriters. There are plenty of industries that have been depending on direct response for decades: finance, health, magazines, cable TV, collectibles and more. These guys are always on the look out for new writers. AND, there's one new industry that is literally starved of good direct response writers...the high tech industry, particularly in the B2B area. If you have an interest in high tech, here's a niche that will drive you to that 6-figure income very, very quickly.
If you already have strong direct response copywriting skills, be sure to do some research in the high-tech area.
If you want to get into direct mail copywriting, but don't know where to get the best training, I would strongly recommend you check out my review of Michael Masterson's Accelerated Program for Six-Figure Copywriting. You'll find it here: http://www.freelancewritingsuccess.com/michael-masterson.php
About the Author
Nick Usborne is a freelance writer, author and speaker. For more articles and resources on making money as a freelance writer, visit his site, www.FreelanceWritingSuccess.com.
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