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Hiring and Retaining Good Employees
Hiring good employees is not only important to business, it’s essential. Employees are the heart and soul of a business; they are the mechanism that makes a business run; they are the breath of life that enables a business to be something more...
How to Create Your Own High-Octane Info Products
Like most things in life, there are 'secrets' to being successful. Creating info products is no different. And like most things, the 'secrets' are there for all to see. The first problem that most people face when starting out as an 'info-producer'...
Increase Your Influence, Increase Your Sales
Selling is everyone's lifeblood whether they realize it or not.
We all sell in the sense that we attempt to convince and
influence others. We want and need to convince our children, our
coworkers, bosses, spouses, clients or customers. How...
Results of Poor Cross Cultural Awareness
Having a poor understanding of the influence of cross cultural differences in areas such as management, PR, advertising and negotiations can eventually lead to blunders that can have damaging consequences.
It is crucial for today’s business...
Small Manufacturers Reduce Material Resource Planning Implementation Cycle to 18 Days
Small manufacturers face the same challenges as larger manufacturers without the financial depth to resolve the same issues. The result has been that some of the technologies that allow mid-sized and larger manufacturers to achieve efficiencies have...
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Direct Response - The Fast Track to 6 Figure Freelance Copywriting
Why is freelance direct response copywriting so lucrative? Because it drive immediate sales. And if you can show that your writing will get people reaching for their credit cards, you'll have no shortage of work.
It's not complicated. Companies that depend on making immediate sales from direct mail packages and ads are very good at doing the math. They know how many sales they need to see a good profit from their investment.
As a result, they place enormous value on the skills of a good copywriter. In fact, I can't think of any other situation where the value of the writer is so completely appreciated.
In direct marketing, the writer is king or queen. Decades of testing have shown that the words can make a huge different to response rates and sales.
And there's more good news. In fact, a number of pieces of good news:
1. Companies frequently outsource their direct marketing copywriting work to freelancers. How come? Because they are looking for the best. They'll keep trying people, and paying them well, in their search for someone who can write a package that will perform just a little bit better.
2. There is always a shortage of good direct mail copywriters. It's hard to believe, seeing how profitable this work can be, but
there are just never enough good writers who can create great work.
3. There are new markets just begging for strong DM copywriters. There are plenty of industries that have been depending on direct response for decades: finance, health, magazines, cable TV, collectibles and more. These guys are always on the look out for new writers. AND, there's one new industry that is literally starved of good direct response writers...the high tech industry, particularly in the B2B area. If you have an interest in high tech, here's a niche that will drive you to that 6-figure income very, very quickly.
If you already have strong direct response copywriting skills, be sure to do some research in the high-tech area.
If you want to get into direct mail copywriting, but don't know where to get the best training, I would strongly recommend you check out my review of Michael Masterson's Accelerated Program for Six-Figure Copywriting. You'll find it here: http://www.freelancewritingsuccess.com/michael-masterson.php
About the Author
Nick Usborne is a freelance writer, author and speaker. For more articles and resources on making money as a freelance writer, visit his site, www.FreelanceWritingSuccess.com.
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