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Four Critical Success Factors for Business Results
Scenario One
During a recent presentation, a business owner was given the following challenge. If 10 of his 100 employees were asked to name the top 3 organizational goals for the current year as they perceived them to be, would he receive the...
Introducing a Mystery Shopping Program Employees
Often times, upper management is uncertain about the best way to present a Mystery Shopping program to their employees. The initial rollout of the Mystery Shopping/Employee Incentive Program is crucial to its success. Your company’s executives...
Leadership Lessons For Sales Managers
Leadership, like class, is hard to define, but easy to spot. Someone once defined management as “the effective coordination of the efforts of the individuals in a group to accomplish that stated objectives of the organization.” Managers get...
Putting The Serve Back Into Customer Service
Good service is easy to spot and hard-to-find. Mediocre service occasionally stands out but only because it's the cream-of-the-crap. Last week I had the opportunity to speak at the Lumbermen's Merchandising Corp. annual sales meeting in Dallas....
The 9 WORST Internet Marketing Mistakes
Have you ever wondered how can you possibly figure out how to market your Internet business when you’re bombarded with so much conflicting information? Lots of how to advice applies to many online businesses. But avoiding common marketing mistakes...
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Good Morning: As a subscriber to your newsletter I Haven't Made My $100,000 Yet Part Time. When Am I Going To Make Money?
ABC News carried a story of a man who was selling his 3-year-old Internet business for 3.2 million with stock in the company that was buying. He stated, " I want to do something else with my life. I just graduated from high school and want to have time for college activities and have a full social life. Besides I can invest and do my thing."
We have all read these stories. College students in a small room started Yahoo. We read and at least hope that we can do something ourselves..
So many who read these things want a miracle? Ads for Internet opportunities tell of that at least 100 thousand, at least a better home with a new BMW in the three car garage. After all Bill Gates, and the person selling you the opportunity made it.
Here are some things that must be considered to live a real life on the Internet.
1) MOST BUSINESSES ARE UNDER CAPITALIZED. Only about 2% of all SMALL businessmen are still in business 2 years after they start. Why should it be any different on the Internet? The biggest reasons for failure is not enough money. After you buy your computer equipment, you need about $400 to start at least. Yes, there are those who started with less who made it. Ruth Townsend of Cortland, New York started with free ads (http://www.lifestylespub.com/). It is being done all the time. But only a few make it. But the Internet business cost considerable less to start than the hundred thousand needed to start most businesses.
2) LACK OF TRAINING. Some men and women think that owning a computer is the key to success. The computer age is still just starting. We are the silent movie stage. We need to learn and learn more. Take one course at a time at your community college. The way computer science of going, we will always be in need for more training. Spend at least an hour per week learning computers, business skills. Admit that you don't know everything. When you find something that you don't know, go to people who will help you. One site has some courses about the Internet at http://www.sonic.net/~rwreyman/ Use other people's energy.
3) NO DISTINGUISH BETWEEN GOALS AND COMMITMENTS. A goal and commitment are not the same. To sell 50 ads is a goal. To be committed to making the
sales is hard work. Give yourself some slack, but don't let yourself slack off. Make realistic goals and work towards it. Did you know that most fortunes are still made one step at a time? Carry out one step at a time with commitment. Make bit size portions and win one step at a time.
4) NO GOALS AT ALL. Define what you want. One my early advertisers didn't want to be on the Internet, but wanted to be a weekend artist. He has the talent, too. Do you really want to be an Internet marketer? Write down your goals and the keep them in sight. Do check them daily. Some days you will have holes in your plan, but by daily glancing at them, you will eventually think the holes full. One goal that successful businessmen always have is to take a percentage of their earnings and reinvest it. If you spent $100 to take $200, pyramid with $150 to make $300. Plan your strategy.
5) TAKE TIME. In Mail Order that I came from, experts said that it took about a year to learn that trade. I believe that it takes the same on the Internet. Make a learning period first. Learn as much as you can. But unlike mail order, I believe that you must continue to learn. I got an email from someone in New Zealand once that outlined my mistakes. And told me that I must change because in so many words he was an expert. There is no total expert in this business because both technology and practice is still growing. The persons who think he or she is an expert will eventually run out of the expertise that he had because it will have changed.
The Internet is still as land of opportunities, but you must be realistic and then work hard. Some will disagree with me, but I believe that one should try until you get it right. Where else can you start a business with $400 or less and have a chance to make it. Sound unpleasant, but some will have to invest that $400 and about the third or fourth $400, he will make it.
About the Author
Ross Reyman is owner of Entrepreneur 2001 Online Magazine. He is also owner the largest freebies site for Internet businessmen that contains free ads, moneymaking, and freebies such as computers, money and others at http://www.sonic.net/~rwreyman/ He will try to answer short questions from his Internet addresses.
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