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Barriers to effective planning
Communication policy essential for the growing SME This is a summary of a talk given by Martin Kuhne of Ibis Associates in Bremen to an audience of small business advisors in September 2004. Background One of the most serious barriers that a...
Direct Sales Trainings – How Can It Help You?
If you are looking for job in sales & direct marketing you should take advantage of ‘learn and earn’ on-going trainings to enhance your career.
When you need training?
All trainings have different content and methodology but all of them are...
Dramatically Improve Sales with The KISS Test
We've all heard the term KISS at one time or another - "Keep It Simple, Stupid." However, the majority of salespeople violate this basic principle more often than not.
Let me start with some examples of what I'm talking about. At one...
People - You Can't Make Them What They're Not
Many business people and managers are spending too much time trying to change the underperforming people who work for them. They seem to believe that if they train people - tell them what to do or even threaten them with the sack - then the...
The Challenges of Human Resource Management
Introduction
The role of the Human Resource Manager is evolving with the change in competitive market environment and the realization that Human Resource Management must play a more strategic role in the success of an organization....
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How to Select Sales People More Effectively
If you’re looking for good salespeople, and particularly if you’re trying to qualify candidates by phone, there’s an emotional intelligence protocol you can use to better qualify them and save yourself time and money.
There’s been a lot of research on what makes people successful at sales. Sales success is related to EQ competencies more clearly than many professions, and almost directly related to optimism, which makes this a slam-dunk for you.
For example, sales agents at L’Oreal selected on the basis of certain emotional competencies significantly outsold salespeople selected by the company’s former selection procedure.
On an annual basis, salespeople selected on the basis of EQ sold $91,370 more than other salespeople did, for a net revenue increase of $2,558,360. Salespeople selected on the basis of emotional competence also had 63% less turnover during the first year than those selected in the typical way (Spencer & Spencer, 1993; Spencer, McClelland, & Kelner, 1997).
There’s also a very impressive study done by Met Life, which was having trouble in the selection process and losing a lot of money in training. New salesmen who scored high on a test of one particular EQ competency sold 37% more life insurance in their first two years than those low in this competency
(Seligman, 1990).
EQ relates to retention, as well. Sales reps at a computer company hired on their EQ were 90% more likely to finish their training, and sales people at a national furniture retailer hired based on emotional intelligence had half the dropout rate during their first year. (Hay/McBer Research and Innovation Group, 1997). [Source: www.eiconsortium.org]
Requiring candidates to take an online EQ assessment and having an EQ coach interpret results for you would give you valuable information. Credentials, work history and references are only part of the story, and, as you probably know, the lesser part.
For your professional development, and the success of your company, I would suggest working with a certified Emotional Intelligence coach on the selection procedure. Include the coach on your teleconference calls, then process applicants afterwards, going over the EQ assessment, and it will jumpstart your proficiency in this area. Coaches are particularly used to phone work.
About the Author
©Susan Dunn, MA Clinical Psychology, The EQ Coach, http://www.susandunn.cc. “Don’t Disappoint Her Again™ EQ training for men. Coaching for all your needs, business and personal. EQ coach training and certification, www.eqcoach.net. Mailto:sdunn@susandunn.cc for free ezines.
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