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Batting Cages Business
There is a Batting Cages Business for those people who love baseball and/or softball. This business will make you a profit and will help raise the self-esteem of the children who come to your facility. Batting Cage complexes are popping up all over...
How To Create Your Own Product Or Service (Part 2)
In the first installment to this series, we looked at creating and marketing your own info product. I gave several concrete examples of info products I created with very little investment of time or money which sell with tremendous success. If you...
Kicking Winning Goals
The competition for business is hotting up. The advances in new technology, ease of communication, and increasing expectations from customers have combined to make the marketplace more competitive than ever. In this world it is critical for small...
The Franchise Alternative
ANY new business involves risk. The proportion of new businesses that fail within their first two years of operation is much higher than those that succeed. Whether you can afford the risk of your business failing depends on your own individual...
Tuesdays Were Bad. Now They're Up 122%.
Tuesdays were bad.
I just checked my sales statistics using Excel and pivot tables (more on that later). Over the first 40 weeks of this 2004, I increased sales for my “bad Tuesdays” by 122%. I used Microsoft Excel to compare the sales for my...
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Sales: The Engine that Drives EVERY Business
No matter what the business, every company needs sales. It doesn't matter if it's in the business of manufacturing, services, a worldwide conglomerates or a corner grocery store. As difficult as specialized technical functions may be, with years of training and expertise, sales is equally challenging. While a salesperson could never do the job of an engineer or a programmer, they couldn't do the job of a salesperson either. Without sales, they don't have a job.
Every business is essentially a people business. Machines don't buy things; although they may execute transactions, people do the buying. When sales falter, every area of the business suffers - targets aren't met, investors lose confidence, budgets are cut, people are laid off, top talent looks elsewhere. Innovation feeds sales, and sales feeds innovation and growth.
Sales is oxygen to a company. There's a saying that goes "sex is like air, it's only important when you aren't getting enough". Sales is like that too. When orders are flowing and everybody is working to fill them and keep the customers satisfied, dealing with the logistics and problems, they might not really appreciate the contribution
of the saleperson - sometimes the staff may even grumble and wish the sale had never happened, so they wouldn't have to deal with the customer and the hassles of getting the order through!
However, the moment sales slow down for even a short time, the company feels the impact. Everyone suddenly become acutely aware of the need for sales to feed the company.
In the movie business, before you make a movie you need a script. The screenwriter is the original creative person on the project, and if the writer doesn't write - there's no film.
Sales is like that too. If sales people don't sell, nobody else works for very long. It's the engine that drives every business on the face of the earth - and if you are really good at it, you'll go far. Many people have risen to CEO status mainly because they know how to drive sales.
So, if you are in sales, be proud of your status. If you're not, don't forget that, without sales, there's no work!
ABOUT THE AUTHOR
David Geldart is a partner with Bob Gernon in www.salestrainingtips.com, which offers resources for sales training and development to sales professions.
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