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Continuing Education Meeting Management the Focus of gomembers, Inc. participation at ACME Chicago
August 4, 2004 FOR IMMEDIATE RELEASE Continuing Education Meeting Management the Focus of gomembers, Inc. participation at ACME Chicago [Herndon, VA] --- Attendees at the recent Alliance for Continuing Medical Education (ACME:...
Generate More Sales in ANY Affiliate Program – Part Four
VISUALIZE, STRATEGIZE, ENERGIZE, REALIZE reprogramming is the subject today.
Every single successful person in the cyber and real world practice these principals, this is what sets them apart from everyone else and this is what will set you...
Low Cost Material Resource Planning (MRP) Proven Most Effective for Small Manufacturers
Small manufacturers face the same challenges as larger manufacturers without the financial depth to resolve the same issues. The result has been that some of the technologies that allow mid-sized and larger manufacturers to achieve efficiencies have...
Things A Customer/Client Should Never Hear When Shopping At Your Place ...
Do you know what your customers are hearing? Are you using "shoppers?" It might be a good idea, along with some employee training on some specific ‘do’s’ and ‘don’ts’, though I'm not sure you could even conceive of these things I've been told...
Top 7 Strategies for Writing Accounting Procedures
You have permission to publish this article free of charge, as long as the resource box is included with the article. If you do run my article, a courtesy reply to sean@bizmanualz.com would be greatly appreciated. This article is 909 words long...
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The “better people” fallacy
It’s easy enough to convince your own staff that better people will prevail, even against the odds. It’s what they want to hear. And surely in a marketing war quality is a factor as well as quantity.
It is, but superiority of force is such an overwhelming advantage that it overcomes most quality differences.
We have no doubt that the poorest team in the National Football League could consistently beat the best team in the NFL if it could field 12 men against the opposition’s 11.
In business, where the teams are much larger, your ability to amass a quality difference is much more difficult.
The clear-thinking marketing manager won’t confuse the pep talk at a sales rally with the reality of the marketing area. A good general never makes military strategy based on having better personnel. Nor should a marketing general. (“Our army,” said Wellington “is composed of the scum of the earth, the mere scum of the earth.”)
Obviously you’d be in deep trouble inside your company if you used Wellington’s words to describe your own army. Tell your people how terrific they are, but don’t plan on winning the battle with superior personnel.
Count on winning the battle
with a superior strategy.
Yet many companies cling deeply to the better people strategy. They’re convinced they can recruit and hire substantially better training programs can help them keep their “people” edge.
Any student of statistics would laugh at this belief. Sure, it’s possible to put together a small cadre of superior people. But the larger the company, the more likely the average employee will be average.
And when it comes to the mega companies, the possibility of assembling an intellectually superior team becomes statistically almost zero.
At last count, IBM had 369,545 employees, a number which is growing rapidly. On a one-to-one basic, there may be more white shirts at IBM but not more gray matter.
IBM is winning the computer war the Eisenhower way. Where the competition has 2, IBM has 4. Where the competition has 4, IBM has 8.
About the Author
Arvind Kumar is an Electrical Engineer from a premier Institute, Indian Institute of Technology, Delhi, India. He has 3 years experince in marketing business consulting services and marketing services. He is founder and CEO of www.nuttymarketer.comYou may reach him at arvind@nuttymarketer.com .
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