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5 Internet Business Myths That Keep Success At Bay
Interested in making a full time income running an internet business? Well, one of the first things you need to do is forget a lot of the "myths" that keep being repeated online. Let's go through five of them here: Myth 1: "Running a successful...
How to Multiply Business Sales by Up to 9 Times in Just One Week--Define the Customer Value
Do you know how much a customer is worth to you? If you don't
you should. It results in one of the biggest breakthroughs my
clients have.
Once you know what an average customer is worth, one of the
first things you'll notice is that there is...
How To Plan Your Week Making Money At Home-6 Days To Six Figures
Is it really possible to earn a 6 figure income on the internet? The answer to that is yes, but not everyone will do it! WHY? The biggest lie told everyday on the internet is you can make money at home doing nothing. "Join my program and I will...
Leadership Development And Jumping Out of Airships
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to...
Practical Nine-Step Guide to Max Productivity
Step 1: List all the business activities that you complete (regularly or not). Examples: phone calls, meetings, paperwork, projects, sales, follow-up procedures, writing, learning/researching, web site design, delivering core services (substitute...
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What is the Real "Real Estate Software"?
Everybody knows the difference between the virtual and the real. When it comes to real estate online ads, this difference acquires more significance. It is easier to buy property offline, when one can look and feel what he is going to have. Online property sales have certain pitfalls and web users are aware of them.
However, the Internet swallows up more and more businesses. Taking a real estate agency online becomes a necessity today, not an additional way of promotion.
With the development of technology, requirements to real estate scripts are getting stricter and stricter. Here comes the issue of real “real estate software”, which is not characterized by the adjectives “cheap”, “all-in-one” or “universal”. We prefer to use the word “real”
Thus, real estate software must be real from the point of view of performance, feature set, basic marketing built-in tools and price. That’s how we see it.
Performance: Commercial or Open Source Technology
Real estate selling/rental portals typically have to process large number of queries, which might entail slow work of your script, time out errors and produce constant problems, when the database might be overloaded. One of the main aspects, which should be taken into account before choosing the framework for your business, is the technology, on which the script is realized.
Open source technologies are good and popular; it is a logical alternative to the commercial platform. However, the latter has certain advantages, which can be underestimated when considering the possibilities for serious business:
Open source technology is good when you have plenty of time and resources to enjoy the process of its self-mastering.
For a large company, where time is money and one can’t afford to spend time on it, commercial solutions will be more cost effective - as dealing with the tried technology is safe, secure and reliable.
When your business is growing, you want performance with no surprises. You want the possibility to obtain timely and “real” support, if things go wrong.
In other words, commercial vendors care about building quality products and supporting their
customers/partners, hence, you’d better think twice before inclining to free technology.
Features
Real estate solutions don’t
differ much in the feature set; however, to give a good start, you should bring in something non-typical or new in online real estate portal to make visitors get interested. That’s why in choosing the software for real estate portal, it won’t be out of place to carefully study the list of features available with the program. The ideal variant is that they are neither redundant nor insufficient for your business.
Good is the solution, which is easy-to-install. Thought-out documentation plus post-installation support and training proves the professionalism of the developers.
Price
Price is not the number one decision making engine, but does play a role. Compare features with the price. It must be neither too high, nor too small. It should be real and correspond to the resources spent on the product development.
Marketing built in tools
Say, it may be short movies of your properties for sale, the option for customers to check the property item availability themselves or other ones. Also, flexibility of the solution contributes to the professionalism, which the solution was created with. One more advantage of the professional product is that their developers can customize it according to your needs or integrate it seamlessly into your existing web site.
Summary
Whatever real estate software you might choose, you shouldn’t skip the steps described above. Everything matters: technology, functionality, features, price, and support. Long and careful research before purchasing will contribute to making the right decision. Do not rely on somebody else’s experience; it is your business at stake.
Do not be guided by the temptation to test some kind of “affordable” real software solution, it might cost you too much of your time, which you may spend on generating income from your solution. Choose the “real” real estate solution.
About the Author
Anastasiya Shalayeva is an advertising copywriter and marketing consultant of DataX Solutions Company.
DataX Solutions is the software development company providing professional and high-quality services in database design, software and web-based applications development/re-engineering, and quality assurance.
Visit www.datax.com.ua
for further details.
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