|
|
|
7 Easy Ways To Increase Sales
"What am I doing wrong?" That's a question business owners often ask themselves when business is slow. Often, the answer is... "You're not doing anything wrong. You just need to do some things better -- and you need to start doing a few things...
INCREASE YOUR SALES AND PROFITS WITH PERSONALIZED MESSAGES
I paid bills last night. After writing checks on the business account I noticed a little sticky note on the next check reminding me to get more checks printed. My mail this morning included a sale catalog from an office supply company I use. The...
Is your forecast too sunny? How to improve the accuracy of sales forecasts.
As spring moves to summer, the forecast should be for warmer and sunnier weather. What is the forecast for your business? Is the outlook sunny or cloudy? Do you know what sales you can expect, whether for a team of sales people or within your own...
Making Sales Online
Location, Location. Location Studies show that placing links within text often helps ensure that they will be seen by the reader Studies show readers look at a page in a somewhat of a "Z". They tend to start at the upper right hand corner...
The Long Sales Letter: Should You Use it In Your Advertising?
If you're a web marketer and you've done your homework, you've probably come across the Long Sales Letter in your internet travels. Top web marketing experts like Yanik Silver, "The Copy Doctor" Michel Fortin and countless others use it to pitch...
|
|
| |
|
|
|
|
|
|
12-month 2005 Marketing Calendar that Boost Sales
The following is my 12-month promotional marketing calendar. Keep it handy, as you'll need to refer to it throughout the coming year when forecasting your promotional messages. By no means is this list exhaustive. In fact, you should add to it based on your industry-related activities. There are many holidays throughout the year that may be a natural tie-in with your product or service, such as National Book Week in January, if you're an author or editorial-related service or American Heart Month in February, if you sell health-related services or products.
My calendar list focuses on the major holidays when most Americans have been trained to spend extra money or participate in a ceremonial activity. Generally speaking, you want to link your marketing promotions to a time of year when customers have their wallets out. Thus, you're simply positioning your product or service as the perfect gift or solution for the celebrated event.
Be Prepared
You can never be too early in preparing your marketing campaigns. For example, in order for the typical small business owner to prepare for a Valentine's Day direct mail campaign, you'll need to get most of your materials printed and ready to go by the third week in January and in the mailstream by the last week in January, certainly no later than the first week in February. I recommend you plan two months in advance. Thus, you should start planning your Mother's Day campaign in early March. Obviously, the more involved the campaign, the more lead time. What's more, some advertising vehicles have extensive lead times, specifically magazines that need your camera-ready ad approximately 6 weeks [possibly more or less] before publication, and newspaper inserts also require a reservation approximately 6-8 weeks before publication.
Unique Angle
Your promotional angle is the key to standing out from your competition. People are going to buy gifts at Christmas, without a doubt. But what makes your service or product so interesting, that shoppers should hand over their money to you instead of the myriad of other stores? Find a creative answer, and you'll grow your business.
JANUARY
- New Year's Day, and the proceeding two weeks -- Launch your marketing messages the last week of December.
- Martin Luther King, Jr. Day --
Although not a big gift-giving time, this is a great time to spread a non- profit message.
FEBRUARY
- Valentine's Day -- Launch your marketing messages the last week in January. **Popular Gift- giving Time**
- President's Day
MARCH
- St. Patrick's Day
APRIL
- April Fools Day
- Daylight Savings Begins
- Easter **Popular Gift-giving Time**
- Secretaries Days **Popular Gift-giving Time**
MAY
- Mother's Day -- Launch your marketing messages approximately 3 weeks before. **Popular Gift-giving Time**
- Memorial Day
JUNE
- Father's Day **Popular Gift-giving Time** Launch your marketing messages approximately 3 weeks before.
- Graduation **Popular Gift-giving Time** Launch your marketing messages approximately 3 weeks before.
JULY
- Independence Day
- Back to School -- Although not a holiday, it's certainly a popular time to find wallets open and increased spending, particularly by moms and teenagers.
AUGUST
- Dog days of summer
- Back to School continued
SEPTEMBER
- Back to School -- Marketing messages can continue through the first week of September.
- Labor Day
- Grandparent's Day
OCTOBER
- Columbus Day
- Halloween **Popular Gift-giving Time**
- Holiday preparation should be 1/4 completed, seriously. Launch your first holiday message immediately after Halloween. This message will generally go to your current customer base, offering them an exclusive early-bird holiday special to expire in early November.
- Daylight Savings Ends
NOVEMBER
- Thanksgiving **Popular Gift-giving Time**
- Your Holiday advertising is in full swing
- Election Day
- Veteran's Day
DECEMBER
- Christmas Day **Popular Gift-giving Time**
- Hanukkah **Popular Gift-giving Time**
- New Year's Eve -- Launch New Year's message late the second week in December.
About the Author
About the Author:
Sharron Senter is a New-England based marketing consultant, speaker, writer and founder of Senter & Associates, a marketing communications firm that helps small businesses deploy low-cost online and offline marketing tactics. Senter is well known for her free monthly emailed marketing tips found at http://www.sharronsenter.com
|
|
|
|
|
| Sales - Wikipedia, the free encyclopedia |
| Dubious selling practices may occasionally result in a sale if the ... These can be slightly influenced by the salesperson, however, the sales person knows ... |
| en.wikipedia.org |
|
| Sales Jobs .com Worlds Largest Sales Employment Site |
| Sales Jobs features thousands of sales jobs for sales professionals. |
| www.salesjobs.com |
|
| Manage Smarter - Performance Gateway |
| Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine. |
| www.salesandmarketing.com |
|
| Oracle Customer Relationship Management Solutions |
| Oracle's products cover the breadth of CRM functionality—from sales, ... With Siebel CRM On Demand, you can accelerate sales, improve marketing and deliver ... |
| www.oracle.com |
|
| Sales and related occupations |
| Sales and related occupations. Advertising sales agents · Cashiers · Counter and rental clerks · Demonstrators, product promoters, and models ... |
| www.bls.gov |
|
| Sales Jobs - Search Sales & Marketing Jobs at Monster.com |
| Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ... |
| sales.monster.com |
|
| Government Sales and Auctions: FirstGov.gov |
| Official site for information on all sales and auctions of government surplus property and assets. |
| www.firstgov.gov |
|
| Sales and Marketing Executives International |
| Worldwide association of sales and marketing management. |
| www.smei.org |
|
| GPO U.S. Government Bookstore: Main Page |
| Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections. |
| bookstore.gpo.gov |
|
| Sales |
| Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ... |
| www.managementhelp.org |
|
| Sales Resource Center - Business Sales Web Site - Small Business ... |
| Sales resource center at Inc.com, small business sales and marketing information. |
| www.inc.com |
|
| Sales - Wex |
| Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ... |
| www.law.cornell.edu |
|
| Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com |
| Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today. |
| sales-marketing.careerbuilder.com |
|
| Compare prices for retail store sales at SalesCircular |
| SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads. |
| www.salescircular.com |
|
| Sales Jobs in Canada - workopolis.com |
| Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ... |
| www.workopolis.com |
|
| free online sales training articles, sales & selling processes ... |
| Sales and selling terms explained. (Scroll down a little bit to find this set of terms.) |
| www.businessballs.com |
|
| Music Sales Group |
| Music Sales Group - Eight Offices and three distribution centres worldwide bring you the world's best music. The Music Sales Group is Europe's largest ... |
| www.musicsales.com |
|
| Sales Autopsy |
| A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople. |
| www.salesautopsy.com |
|
| REALTOR.com: Real estate listings & homes for sale |
| REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS. |
| www.realtor.com |
|
| Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ... |
| Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily. |
| www.nationjob.com |
|
|