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3 steps to getting a sales meeting

The best way to get a new customer is to clearly identify
who you want
to do business with and then get in front of them. They can
then see what you look
like, possibly see what your product looks like and also
examine any data or
statistics you might have. It gives you the ideal
opportunity to start building
a positive working relationship with your potential
customer.
Advertising, direct mail, web sites and telesales all have
their place but nothing beats the face to face interview.
The first challenge is, of course, getting to speak to your
prospect and arrange a meeting.
When you phone your prospect's organisation it's highly
possible you won't get through initially even if you have
their direct number. There's always an assistant, a
colleague or voice mail to deal with.

# 1 Deal with the other person
1.Always be pleasant and polite. Use the person's name as
soon as you know it
but not over familiar.
2.Use your prospects name and your name; say - "Will you
please tell John Smith that Alan Fairweather is on the phone
for him."
3. If you're asked what it's about, say - "It's about the
contents of a letter Mr Smith has received. (More later)
Will you tell him that Alan Fairweather is on the phone for
him please!"
4.If you're told that your prospect is in a meeting, find
out what time they'll be
out of the meeting and ask if it that would be a good time
to call.
5.Thank the person for their help and say - "I'll call back
at 3.30 and look forward to speaking to John then. Thanks
for your help Mary."

None of this is easy but persevere and don't be nuisance.
Always be friendly, firm
and courteous with Mary.
It sometimes helps to send a brief letter to your prospect
explaining that you'll call to arrange a short meeting.
(Don't use the word appointment). Briefly state your
product or service benefit or even a couple of questions at
the start of the letter.
But don't make it a sales letter and don't enclose
literature. (Your prospect gets
enough of the stuff).

# 2 Deal with voice mail:
1.Give your name, business name and phone number. Speak
slow and clear, warm, friendly and businesslike.
2.Say what you do - "Were the people who minimise
production time and cost on..... I'd appreciate the
courtesy of a return call on ........"
3.You might want to make an appointment to call - "I
appreciate you're very busy Mr Smith, however I have some
interesting information for you. I'll call back at 3pm and
would be pleased if you'd speak to me."
4.Follow up with a fax or email and make it human.
5.Leave your phone number again, slow and clear.

Again this is a challenge, however if you sound warm and
friendly and that you
could be worth talking to, then you'll get call backs.
Always keep customer details
handy because when prospects call back they say - "Hi Alan,
its Fred I'm returning your call."
If you made twenty calls that day you may not initially


know
who Fred is, so be prepared.

# 3 Sell the meeting
Once you speak to your prospect on the 'phone you need to do
a good selling job to get the meeting.
Most of the time they're going to say something like - "I'm
not really interested, we already have a supplier, I'm a bit
busy at present."
Always keep in mind that the majority of prospects are
reasonable human beings and they have nothing against you
personally. There's also a strong possibility that they'll
welcome a visit from you if you sound warm, friendly and
businesslike.
If you sound like you have some worthwhile information to
impart and you don't sound pushy or manipulative then you're
more likely to get that meeting.

Plan your call carefully and consider the following.
1.Greeting - Speak slowly and clearly using the prospects
name, your name, and your business name
2.Courtesy - Ask if it's convenient to speak
3.Introduction - Say what you do and provide a benefit to
the prospect
4.Close - Ask for a short meeting at mutually convenient
time
5.Deal with resistance - Acknowledge what the prospect
says, outweigh with a benefit and close again
6.Don't use the word "appointment"
7.Don't start selling your product/service on the 'phone
only sell the meeting
8.Don't say you'll send literature, say you'll bring it
with you
9.Don't be pushy, be persistent and pleasant
10.Have a fall-back position. If they won't see you this
time then ask if it would be OK to 'phone at an agreed time
in the future - and make sure you do so.

You won't win them all however if you sound professional and
pleasant, potential customers are more likely to see you, so
don't give up.

I built my business initially by phoning prospects,
arranging meetings and then selling my services, I had
success, so can you.
===========================================================
Discover how you can generate more business without having
to cold call!
Alan Fairweather is the author of "How to get More Sales
without Selling" This book is packed with practical things
that you can do to – get customers to come to you .
Click here now
=>http://www.howtogetmoresales.com/Without%20Selling.htm

==========================================================

**Attn Ezine editors/Site owners**
Feel free to reprint this article in its entirety in your
ezine or on your site so long as you leave all links in
place, do not modify the content and include our resource
box as listed above. If you need additional articles, check
out my article archive for fresh, new content you can use
on your website or in your ezine - FREE
http://www.howtogetmoresales.com/Free%20stuff.htm
============================================================

About the Author

Alan Fairweather is the author of four ebooks in the "How
to get More Sales" series. Lots of practical actions you
can take to build your business and motivate your team.-
www.howtogetmoresales.com

 

Sales - Wikipedia, the free encyclopedia
Dubious selling practices may occasionally result in a sale if the ... These can be slightly influenced by the salesperson, however, the sales person knows ...
en.wikipedia.org
 
Sales Jobs .com Worlds Largest Sales Employment Site
Sales Jobs features thousands of sales jobs for sales professionals.
www.salesjobs.com
 
Manage Smarter - Performance Gateway
Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine.
www.salesandmarketing.com
 
Oracle Customer Relationship Management Solutions
Oracle's products cover the breadth of CRM functionality—from sales, ... With Siebel CRM On Demand, you can accelerate sales, improve marketing and deliver ...
www.oracle.com
 
Sales and related occupations
Sales and related occupations. Advertising sales agents · Cashiers · Counter and rental clerks · Demonstrators, product promoters, and models ...
www.bls.gov
 
Sales Jobs - Search Sales & Marketing Jobs at Monster.com
Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ...
sales.monster.com
 
Government Sales and Auctions: FirstGov.gov
Official site for information on all sales and auctions of government surplus property and assets.
www.firstgov.gov
 
Sales and Marketing Executives International
Worldwide association of sales and marketing management.
www.smei.org
 
GPO U.S. Government Bookstore: Main Page
Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections.
bookstore.gpo.gov
 
Sales
Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ...
www.managementhelp.org
 
Sales Resource Center - Business Sales Web Site - Small Business ...
Sales resource center at Inc.com, small business sales and marketing information.
www.inc.com
 
Sales - Wex
Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ...
www.law.cornell.edu
 
Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com
Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today.
sales-marketing.careerbuilder.com
 
Compare prices for retail store sales at SalesCircular
SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads.
www.salescircular.com
 
Sales Jobs in Canada - workopolis.com
Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ...
www.workopolis.com
 
free online sales training articles, sales & selling processes ...
Sales and selling terms explained. (Scroll down a little bit to find this set of terms.)
www.businessballs.com
 
Music Sales Group
Music Sales Group - Eight Offices and three distribution centres worldwide bring you the world's best music. The Music Sales Group is Europe's largest ...
www.musicsales.com
 
Sales Autopsy
A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople.
www.salesautopsy.com
 
REALTOR.com: Real estate listings & homes for sale
REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS.
www.realtor.com
 
Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ...
Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily.
www.nationjob.com
 
 

 

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  • index

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