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10 Super Offers That Build Up Sales
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5 Exceptional Bonuses That Will Increase Your Sales!
Do bonuses really work?
At least once a week we get asked about the common
approach to offering bonuses -- has this technique
been overused?
My answer is always the same...
Crappy, freely available, 3rd party bonuses are definitely
overused and have become quite ineffective.
Bonuses that are different, relevant and of high perceived
value will often double or even triple your sales - It has
happened to me.
WHY BONUSES WORK
Since the beginning of time, bonuses have been used by
advertisers to entice users to make a buying decision.
Bottom line is, they do work and here's why...
We make buying decisions based on emotions, you've no
doubt heard that statement before.
However, being rational, thinking and logical humans,
we also must justify our decision to buy we do that by
convincing ourselves there is enough value to justify our
emotional decision.
You read a sales letter, are intrigued by the headline.
Your attention is kept through the first paragraph and
you decide that you want the product or service based on
benefit statements you relate to.
Now, you check the price - and it's somewhat higher than
you anticipated.
Buyer's won't usually give up at this point.
They will actually attempt a value calculation by re-looking
at what they get.
That's where your bonuses can make a big difference - they
either justify the cost and click your order button, or they
are gone forever.
5 EFFECTIVE BONUSES YOU CAN USE
It used to be you could throw just about anything into
your offer and it would increase your response rate.
Not today though, today's customers look closely at the
benefit they will get from their bonuses.
Select the right combination and you can still easily
double or even triple your response rate.
So what can you bundle that will provide value for your
customers WITHOUT taking months to create?
Here are 5 power-packed bonus ideas to increase your
sales:
1. Work Sheet or Checklist.
This is one of our favorites, we've
had terrific feedback using checklists in the past - some of
which could have been sold on their own. If you have a
product that explains a series of steps, processes,
techniques or strategies to your customers, then pulling those
into a checklist can be extremely simple and effective.
Use Microsoft Word's ability to insert a square symbol and a
check mark - you will find both under the "Webdings" symbol
options.
Checklists are also wonderful bonuses to use for tele seminars,
coaching sessions, consulting services, seminars and other
educational opportunities.
2. Short Summary.
You're ebook, audio or video may be 100's
of pages long. Summarize the key points into 3-5 pages and you
will have created a high-value bonus without having to create
additional content.
3. Audio or Video clip.
Use a related audio clip to help
communicate your point, cover a case
study or example that
is related to your ebook.
Interviews are a great way to quickly generate high-value
bonuses. A 15-20 minute telephone interview will give you
a 1-2 Meg audio file that can prove very valuable to your
customer base - as long as it is directly related to your
content.
Assume your ebook topic is exotic travel. Find a few
people who have travelled to exotic locations and request
a few minutes of their time to answer some questions over
the phone.
If you need more information on recording telephone
interviews - you can download our complimentary special
report here:
http://www.infoproductcreator.com/freereportdown.html
4. Software
You are selling an eBook on how to make it big in the stock
market. Imagine if you could bundle bonus software that
makes it simpler and quicker to apply your techniques.
Software has a high perceived value.
You can find tons of free or trial software at sites such
as http://www.download.com (Select "Advanced Search" link
in upper right hand corner and select different License
options in drop down list), http://download-soft.com/,
or http://www.50download.com/
Another option is to hire a developer through
http://www.elance.com or http://www.freelance.com to
create a simple software application you can offer as
a bonus.
5. Bundled service
I've had great success bundling relevant services with my
products. For example, if you order "Ultimate Information
Entrepreneur's Success Package" - http://www.infoproductcreator.com
you will not only get an incredible package for creating your
own income-generating infoproducts, but you get a complimentary
20-minute consultation with a top copywriter online.
Makes sense right?
You are creating a product to sell online, you will need to
create a highly effective website.
Think beyond the specific problem/problems you are solving
for your customer. What ELSE will they need solved?
Match that need up with a service professional and you have
a very high-value bonus.
Most service professionals offer some form of gratis trial,
that's what you can offer to your customers.
MAKE YOUR BONUS STAND OUT!
The final point on effectively using bonuses to enhance your
sales is to stand out from the crowd.
What is everyone else doing - offering some crappy, resell
rights, largely useless eBook.
The perceived value of such bonuses are less than zero - meaning
they can HURT your sales more than help them.
Create a high-value bonus, and you will see immediate positive
results on your sales and profits.
About the Author
Jeff Smith is dedicated to helping you turn your knowledge
into highly desirable, hot selling information-based
products (eBooks, booklets, seminars, courses, etc...)
Through his highly acclaimed site:
http://www.highertrustmarketing.com you will find exactly
what it takes to create and market high-profit infoproducts.
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| Sales - Wikipedia, the free encyclopedia |
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| Manage Smarter - Performance Gateway |
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| www.salesandmarketing.com |
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| www.bls.gov |
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| Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ... |
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| Government Sales and Auctions: FirstGov.gov |
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| www.firstgov.gov |
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| Sales and Marketing Executives International |
| Worldwide association of sales and marketing management. |
| www.smei.org |
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| GPO U.S. Government Bookstore: Main Page |
| Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections. |
| bookstore.gpo.gov |
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| Sales |
| Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ... |
| www.managementhelp.org |
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| Sales Resource Center - Business Sales Web Site - Small Business ... |
| Sales resource center at Inc.com, small business sales and marketing information. |
| www.inc.com |
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| Sales - Wex |
| Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ... |
| www.law.cornell.edu |
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| Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com |
| Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today. |
| sales-marketing.careerbuilder.com |
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| Compare prices for retail store sales at SalesCircular |
| SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads. |
| www.salescircular.com |
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| Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ... |
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| Sales and selling terms explained. (Scroll down a little bit to find this set of terms.) |
| www.businessballs.com |
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| Music Sales Group - Eight Offices and three distribution centres worldwide bring you the world's best music. The Music Sales Group is Europe's largest ... |
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| A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople. |
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| REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS. |
| www.realtor.com |
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| Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily. |
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