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6 Ways to More Sales During A Slow Season
6 Ways to More Sales During A Slow Season Copyright © 2004 Tinu Abayomi-Paul Unbeknownst to me, it’s a slow summer for business this year. Here I’ve been panicking when I see a sales dip over 48 hours, and some folks are complaining of not...

Creating Sales Conversations
You've got a great product or service that beats the competition by miles. Once you get in front of people or get them on the phone, they're sold. The only problem is you're not getting enough of those initial conversations with prospects...

Don't Overlook The Easy Sales
Don't Overlook The Easy Sales Copyright 2003 Bob Leduc Are you so busy chasing down new customers that you completely overlooked these two prime sources for easy sales? Source 1: Existing Customers Here are two ways you can use your...

Long Sales Letters vs. Short Sales Letters
Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue. I doubt that the...

Winning Sales Letters Always Build Rapport.- Here's How...
Listen, wouldn't you love to have the power to influence people to listen to you, to your ideas, to your demands, maybe even give money to you? And maybe even create a loyal base of customers, fans, or friends? I know I would. So how do we go...

 
Don't Overlook The Easy Sales

Don't Overlook The Easy Sales
Copyright 2003 Bob Leduc

Are you so busy chasing down new customers that you
completely overlooked these two prime sources for easy
sales?

Source 1: Existing Customers

Here are two ways you can use your relationship with
existing customers to generate additional business.

1. Offer Them Related Products or Services

Your existing customers already know you and trust you. It's
easier and cheaper to get more business from them than to
get any business from new prospects.

Find or create additional products and services you can
offer to existing customers. Your new products and services
should be closely related to those your customers originally
bought from you.

For example, I recently spoke with a network marketer
selling nutritional products. She also works with a health
club that pays her a commission for each new member she
signs up. She told me that over one third of her income is
generated by offering the related product to her customers.

2. Ask Them to Help You Find New Customers

Do you have a system to get referrals from satisfied
customers? If not, you are losing a lot of profitable sales
you could easily get.

One way to get referrals is with a brief Customer Survey.
Send it by postal mail, email, fax or post it on a web page.
The one I use asks only 3 questions:

1. What did you like best about our product (or service)?

2. What can we do to improve the value of our product (or
service) for you?

3. Who do you know trying to solve (state the problem you
solved for your customer)?
...or:
Who do you know that wants to (state the benefit provided
by your product or service)?

The first two questions focus attention on the benefits you
provide. Your customer is more likely to volunteer referrals
when they're thinking about the value of those benefits.

You also gain something else with the first two questions.
The first question often generates a response you can use as
a testimonial (with your customer's permission). The second
question may provide an early warning of a problem you need
to solve ...or alert you to an opportunity you can exploit.

Source 2: Previous Non-Buyers

Most prospects will not buy from you the first


time they
hear about your product or service ...or the first time they
visit your web site. You can recover many of these lost
sales with a follow up system.

Your follow up system can be as simple as contacting
previous prospects occasionally with a new offer. Or it can
be more complex such as distributing a weekly newsletter
with topics related to your product or service.

Problem For Internet Marketers: Many visitors to your web
site want what you offer - but they are not ready to buy
right now. You cannot follow up with them if they click away
from your site before you find out who they are and how to
contact them.

The Solution: Post a complimentary offer on your site for
something valuable to prospects in your targeted market.
Deliver it only by email so you can capture the email
address of each visitor who requests it.

For example, offer a complimentary subscription to your
email newsletter if you publish one. Otherwise, offer a
special report, a source list or other valuable information
they cannot get anywhere else.

Tip: Try to get each prospect's first name too. Use it to
personalize your follow up messages. People cannot resist
reading something when it is personally addressed to them.

Include existing customers and previous non-buyers in your
marketing efforts. Both are a prime source for easy sales.
And you don't have to spend money on advertising to get
them.

Bob Leduc spent 20 years helping businesses just like yours
find new customers and increase sales. He just released a
New Edition of his manual, How To Build Your Small Business
Fast With Simple Postcards and several other publications to
help small businesses grow and prosper. For more information:
Email: BobLeduc@aol.com Subject: "Postcards"
Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV


About the Author

Bob Leduc spent 20 years helping businesses just like yours
find new customers and increase sales. He just released a
New Edition of his manual, How To Build Your Small Business
Fast With Simple Postcards and several other publications to
help small businesses grow and prosper. For more information:
Email: BobLeduc@aol.com Subject: "Postcards"
Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV

 

Sales - Wikipedia, the free encyclopedia
Dubious selling practices may occasionally result in a sale if the ... These can be slightly influenced by the salesperson, however, the sales person knows ...
en.wikipedia.org
 
Sales Jobs .com Worlds Largest Sales Employment Site
Sales Jobs features thousands of sales jobs for sales professionals.
www.salesjobs.com
 
Manage Smarter - Performance Gateway
Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine.
www.salesandmarketing.com
 
Oracle Customer Relationship Management Solutions
Oracle's products cover the breadth of CRM functionality—from sales, ... With Siebel CRM On Demand, you can accelerate sales, improve marketing and deliver ...
www.oracle.com
 
Sales and related occupations
Sales and related occupations. Advertising sales agents · Cashiers · Counter and rental clerks · Demonstrators, product promoters, and models ...
www.bls.gov
 
Sales Jobs - Search Sales & Marketing Jobs at Monster.com
Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ...
sales.monster.com
 
Government Sales and Auctions: FirstGov.gov
Official site for information on all sales and auctions of government surplus property and assets.
www.firstgov.gov
 
Sales and Marketing Executives International
Worldwide association of sales and marketing management.
www.smei.org
 
GPO U.S. Government Bookstore: Main Page
Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections.
bookstore.gpo.gov
 
Sales
Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ...
www.managementhelp.org
 
Sales Resource Center - Business Sales Web Site - Small Business ...
Sales resource center at Inc.com, small business sales and marketing information.
www.inc.com
 
Sales - Wex
Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ...
www.law.cornell.edu
 
Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com
Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today.
sales-marketing.careerbuilder.com
 
Compare prices for retail store sales at SalesCircular
SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads.
www.salescircular.com
 
Sales Jobs in Canada - workopolis.com
Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ...
www.workopolis.com
 
free online sales training articles, sales & selling processes ...
Sales and selling terms explained. (Scroll down a little bit to find this set of terms.)
www.businessballs.com
 
Music Sales Group
Music Sales Group - Eight Offices and three distribution centres worldwide bring you the world's best music. The Music Sales Group is Europe's largest ...
www.musicsales.com
 
Sales Autopsy
A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople.
www.salesautopsy.com
 
REALTOR.com: Real estate listings & homes for sale
REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS.
www.realtor.com
 
Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ...
Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily.
www.nationjob.com
 
 

 

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