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5 FAST Tips To Make More Sales
You’ve got a killer headline…. You’ve lined up benefit after benefit…. But it won’t make you a dime unless you can close the sale and make the reader of your sales letter hand over their cash. And a solid close on your sales letter will do just...
Close More Sales with a Direct Approach
Pretty much anyone you ask rolls their eyes when talking about salespeople. "Windbag", "Schmoozer" and "Full of hot air" are the phrases that come to mind - well, those are the nice phrases. Salespeople have bad reputations. Many times this...
Dramatically Improve Sales with The KISS Test
We've all heard the term KISS at one time or another - "Keep It Simple, Stupid." However, the majority of salespeople violate this basic principle more often than not. Let me start with some examples of what I'm talking about. At one position I...
How To Use A Powerful Leadership Tool To Step Up Sales Results
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to...
Winning Sales Proposals
Your proposal is selling for you when you’re not there, so it must reflect your standards of professionalism.
Like it or not, sales proposals are a tool of the trade, and writing a well-crafted proposal can mean the difference between winning...
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How to Make Your Brochures The Ultimate Sales Weapon
“How brochures can help you stand out from the competition, close the deal,
and even build repeat business.”
Most brochures are nothing more than a collection of a few pictures and a few details about a business. However, brochures can be used as powerful tools that distinguish your company from your competition, further sell prospects on your product or service, and even build repeat business.
Here are a few things to keep in mind that will turn your brochure into a powerful sales tool.
1.Focus on your customer. Most brochures are written with the focus on the company. When this happens the brochure can sound braggadocios. You must remember that customers care little about your business. They are only interested in their fulfilling their own wants and needs. So talk about how your product or service meets their wants and needs. Focus on the customer and they will love you and they will reward you by making a purchase.
2.Present your case. As long as you write everything with your customer in mind it is important to show how your prospect how you outperform your competition. Be specific here. If you are faster than a competitor, tell how much faster you are and translate that into the benefit it will bring to the customer. If your
product is of better quality than your competitor, tell why it’s of better quality and what that will mean to the customer. By doing this not only will you be persuading prospects to do business with you for the first time, you’ll also be preventing them from doing business with a competitor in the future.
3.Give a special incentive that’s only good with the brochure. One way to ensure that your brochure will be kept and used is to put a special offer on it. This offer could be for a discount, a FREE report, membership into a VIP program, or any thing else that might appeal to your prospect. With a special offer on your brochure it will become much more valuable to your prospect and will decrease the likelihood that a prospect will throw the brochure away.
Most companies that use brochures aren’t getting the maximum result possible from them. By following these three simple steps you can turn your brochure into the ultimate sales weapon.
About the Author
Brett Curry is a Professional Marketing Consultant and the Marketing Director for Brochures.com. Brochures.com is the home of top quality, full color brochures, business cards, postcards and more at up to 70% off of retail.
http://www.brochures.com
marketing@brochures.com
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