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Become a Recognized Expert in Your Field and Increase Your Sales
A lot of people write to me to ask my advice on home businesses and marketing. It started of with an e-mail here, a phone call there, but soon the questions started flooding in. Now I can barely keep up on my e-mail, and it's come to my attention...
Creating a Powerful Sales Presentation
The quality of your sales presentation will often determine whether a prospect buys from you or one of your competitors. However, experience has taught me that most presentations lack pizzazz and are seldom compelling enough to motivate the...
How to Avoid Everyday Sales Mistakes
Avoiding Every Day Sales Goofs A client of mine once said to me, “It’s better to do the right thing badly than the wrong thing very well.” So it goes in sales. Try to do the right things, even if not very well, even if it hurts. You’re probably...
How to use the latest in Interactivity tools to increase sales and provide exceptional customer service
Many companies are trying to differentiate themselves from their competitors. Imagine the power of your site or marketing message if you include ways for your customers or potential customers to interact with you on a personal level, immediately. ...
Sales Performance and Motivation: How to Get Your Edge Back
Performance and motivation are like chocolate & peanut butter; the combination is better than either one alone. Motivation feeds successful sales performance, which in turn generates increased motivation, which encourages performance, and so goes...
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How To Write Sales Letters That Deliver
Tired of sending out sales letters that generate anemic response? You could blame your list, or decide you just didn’t send out a high enough volume to get the replies you were looking for. Or, you could face the truth: Your sales letter just didn’t have what it takes.
Here’s how to make the next one better:
1.Ditch the “professional” tone. Too many businesses think they need to sound professional and businesslike in their sales letters. They come across as reserved and dignified. And they get no response.
People buy on emotion, and if you want them to buy your product or service (or even become a lead you can follow up on) you must tap into their feelings. And no, “boredom” doesn’t count.
2.Paint a vivid picture. Let your prospect see herself enjoying the benefits of your product or service. Show her how her life will be transformed. Don’t just tell her your widget saves her time. Help her see herself spending that time doing something she enjoys.
3.Remember its not about
you. It’s about your prospect, and what’s in it for her. Don’t tell her about your mission statement. Don’t tell her about your company history. Tell her what’s in it for her if she takes you up on your offer.
4.Ask for response. People won’t call if you don’t ask them to. Tell your prospect what it is you want her to do. Call for a free quote. Visit our web site. Come in today and stock up. Send in this coupon. You get the point.
Following these steps will turn an anemic response into a robust, healthy one. And that will make your whole business feel better.
About the Author
Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independant Copywriter and Marketing Consultant. Find out how to get these two reports, plus more helpful articles like the one you just read at www.dramatic-copy.com. Dramatic Copy: The Right Words Make A Dramatic Difference
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| Sales - Wikipedia, the free encyclopedia |
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| Manage Smarter - Performance Gateway |
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| Sales and Marketing Executives International |
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