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How To Master The Art And Science Of Super Salesmanship In 3 ½ Minutes Flat!
Dear Friend, You #1 weapon in advertising will always be... Superior Salesmanship. I am not a born salesman. If you know my story, I didn’t even have a word of the English language on my lips when I first moved to North America. (Even now, my...
HOW YOU CAN CREATE BETTER SALES PRESENTATIONS...
Selling is easier when you back up your words with strong visual proof. © Copyright 1988/2005 Thom Reece All Rights Reserved No matter what your business is, you will enhance your level of success by developing a well-organized...
Maximize Sales and Minimize Returns with Learning Styles
In the day-to-day operation of an online business we can sometimes lose sight of what we want to achieve as opposed to how we actually go about achieving it. For us to achieve our goals of financial independence and time freedom we need to have...
The Simple and Surprising Marketing System That Builds Sales
Is your business doing as well as you'd like? Why not? Pause for a few seconds to think about the answer to this question. Got it? If you'd like your business to sell more, keep reading. Here are 3 simple and effective steps that exceptional ...
Winning Sales Proposals
Your proposal is selling for you when you’re not there, so it must reflect your standards of professionalism.
Like it or not, sales proposals are a tool of the trade, and writing a well-crafted proposal can mean the difference between winning...
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Increase Your Book Sales: When a Book for Sale is No Longer a Book for Sale
Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun.
Dede Hall, author of The Starving Student’s Cookbook had very poor sales for her books. Then one day an outrageously light bulb moment appeared. She added an inexpensive skillet with the book and shrink-wrapped them. Then she took 150 of them to two stores that she thought wouldn't sell them. Yes, to her surprise, all 150 sold in two days. Dede stumbled on an outrageous idea and it worked out big time. She sold over 100,000 copies in a few months. Where did she sell them? Thought you would never ask. Price Clubs and Kmarts.
Do you have a book that could be packaged with something else and create outrageous sales for yourself? It’s Christmas time and no it isn't too late. But before you dart off to come up with an outrageous idea for your book, continue reading so that you can get all the facts.
Another cookbook was repackaged with a scarlet ribbon and some imported cinnamon sticks and then sold at department stores in the housewares and gift sections. The book couldn't sell at $5.95 but flew off the shelves at $10 and went into second printing in 30 days.
Would your book sell well in a three-ring shrink-wrapped binder? Why not create and audio or CD version of the material. Just read directly from the material. You do not have to be fancy. Add "read by the author" language to the outside in big letters. Or maybe "F*R*E*E Bonus, Limited Time Offer, Free Audio read by the author" in big letters.
Another key is to look for an item that makes the package larger
than the book. This requires a larger space and then bigger visibility.
What about a book on money? Add a mug labeled, "Millionaire" and watch it fly off the shelf. Do not forget the second part of the formula -- the place you are going to sell it. When you add the mug, it is now considered a gift item. This opens the doors to more stores and places.
Try all the independent gift shops, especially at the airport. They are always looking for these type of unique combinations.
Have an exercise book? Add a "walking meter" with it. The one that measures how many miles you are walking. Have no clue what they call those things but I have bought three over the past few years. Again, now it is a gift item. How about contacting a sports equipment vendor and selling them copies of your book that would be a freebie for a limited period with a purchase.
Get the store to add a sign, "limited quality" and watch them go even faster. What is great about this angle is that gift stores, department stores and similar stores are much more open to add things to their shelf. They will work with you much better than a bookstore.
Now that you brain is going a mile a minute with ideas, best wishes for selling many more books!
Author: Catherine Franz (c) Copyright 2003, Catherine Franz. All rights reserved.
About the Author
Catherine Franz is a marketing industry veteran, a Certified Business Coach, Certified Teleclass Leader and Trainer, speaker, author, and Master Attraction Practitioner. For daily, weekly, and monthly marketing nonfiction writing and deliberately creating ezines and other newsletters, visit: http://www.AbundanceCenter.com, mailto:catherine@abundancecenter.com or 703-671-5677.
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Sales - Wikipedia, the free encyclopedia |
Dubious selling practices may occasionally result in a sale if the ... These can be slightly influenced by the salesperson, however, the sales person knows ... |
en.wikipedia.org |
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Sales Jobs .com Worlds Largest Sales Employment Site |
Sales Jobs features thousands of sales jobs for sales professionals. |
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Manage Smarter - Performance Gateway |
Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine. |
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Oracle Customer Relationship Management Solutions |
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Sales and related occupations |
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Sales Jobs - Search Sales & Marketing Jobs at Monster.com |
Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ... |
sales.monster.com |
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Government Sales and Auctions: FirstGov.gov |
Official site for information on all sales and auctions of government surplus property and assets. |
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Sales and Marketing Executives International |
Worldwide association of sales and marketing management. |
www.smei.org |
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GPO U.S. Government Bookstore: Main Page |
Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections. |
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Sales |
Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ... |
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Sales Resource Center - Business Sales Web Site - Small Business ... |
Sales resource center at Inc.com, small business sales and marketing information. |
www.inc.com |
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Sales - Wex |
Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ... |
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Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com |
Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today. |
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Compare prices for retail store sales at SalesCircular |
SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads. |
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Sales Jobs in Canada - workopolis.com |
Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ... |
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free online sales training articles, sales & selling processes ... |
Sales and selling terms explained. (Scroll down a little bit to find this set of terms.) |
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Music Sales Group |
Music Sales Group - Eight Offices and three distribution centres worldwide bring you the world's best music. The Music Sales Group is Europe's largest ... |
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Sales Autopsy |
A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople. |
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REALTOR.com: Real estate listings & homes for sale |
REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS. |
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Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ... |
Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily. |
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