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24/7 Answering Service Can Keep Customers Happy and Facilitate Sales
Many businesses stimulate their market round the clock. Whether sales literature, web sites or advertising, prospects are reached frequently overnight and on weekends. What do you do when your customer is ready to buy and your doors have closed for...
7 Sales Creating Tips To Enhance Your Profits
1. Promote your business in ezines by placing classified ads, solo ads, and sponsor ads. 2. Write articles for publication in ezines. This will give you a powerful way to reach thousands of subscribers while building up your reputation as an expert...
Assumptions – The Hidden Sales Killer
Assumptions can kill a sale. In my sales training workshops, I frequently discuss the importance of not making assumptions about a person before, during, or after the sales process. Participants frequently nod and tell me that they NEVER make...
How to Use Humor to Increase Sales
Using cartoons can help brand your marketing and drive home important messages. Although surprisingly inexpensive to acquire, humor can be one of your most powerful marketing tools. Humor puts your readers at ease. Readers appreciate a touch of...
The Seven Secrets of a High-Sales Marketer
If you want to boost your website sales to the next level, you've got to think and act like a high-sales marketer. Here's how: 1. Think sales not just traffic. Pay-per-click advertising is a great way to pull targeted traffic. Could anything...
 
Looong and boooring Sales letters.

Looong and boooring Sales letters.



You have all seen them,the sales letters that never ends.
They go on and on about how this product can do this and that.
The product can often be very good and have all the features
you are looking for.But I think that many of the sales letters
that have the task of selling products,are too long and boring.

* First, it's a long list of problems that you might have,
which this product can help you with.

* Then there are all the testimonials.I've seen products with
20 testimonials on the sales letter.It's fine with good testimonials,
but 2-4 of these are enough in my eyes.

*Benefits and more benefits.Some sales letters are just so full
of hype and over the top promises about the product,
that it just puts me off.

*But the most annoying thing is when I can't find the price.
It's almost impossible to find.It's often the
thing that are mentioned least of all.
And sometimes you have to click the buy now button
before the price is revealed.It's as if they are afraid
you will leave the site if you know the price upfront.
If I think the price is too high I will leave anyway.
It's of no use hiding it.

When I'm looking at a sales letter,I'm skimming all the content.
Most of the time I'm just reading the headlines of each paragraph.
And I don't think that I'm the only one that use this method.
If there are some special features I might want to know about,
I try to find a list of features or benefits on the sales letter.
It's ok to read one or two testimonials.
And also a decent guarantee.

If I think the product


looks promising,I want to know the price,
which should be easy to find in big numbers.
Nothing puts me more off then not finding the price.
Well,if I find that the price is fair I might buy.

If the product is complex and with a lot of features,or if you
think you have to write long letters to sell your product,
I think it's better to have one page for each part of the sales letter.
You could have one page for the benefits/features,
one page for testimonials and so on.
Then make a summary of each page and put that
together to one sales letter.

Now you have a sales letter with one or two testimonials.
Under them you can have a link which says something like
"Click here for more testimonials"
When the people that want to read more of them
click the link,they come to your page with all the testimonials.

Do the same with features/benefits.List five or ten features
and then have a link to your page with all the features.
You can do this with every part of your letter.
Just remember to have a link on each of the pages directly to
your payment processor with of course the price mentioned
and the guarantee.

I can't speak for everybody, of course.But when I want to buy
something,I don't mind clicking some links
if I want more information.
What I do mind is when I have to read long pages of text
with a lot of big words and promises,before I find what
I'm looking for.
Torgeir Sunnarvik, Norway mailto:webmaster@everypleasures.com Torgeir Sunnarvik is the owner and webmaster of http://www.everypleasures.com/ His site offer free ebooks, ebooks with reprint rights and marketing articles.

 

Sales - Wikipedia, the free encyclopedia
Dubious selling practices may occasionally result in a sale if the ... These can be slightly influenced by the salesperson, however, the sales person knows ...
en.wikipedia.org
 
Sales Jobs .com Worlds Largest Sales Employment Site
Sales Jobs features thousands of sales jobs for sales professionals.
www.salesjobs.com
 
Manage Smarter - Performance Gateway
Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine.
www.salesandmarketing.com
 
Oracle Customer Relationship Management Solutions
Oracle's products cover the breadth of CRM functionality—from sales, ... With Siebel CRM On Demand, you can accelerate sales, improve marketing and deliver ...
www.oracle.com
 
Sales and related occupations
Sales and related occupations. Advertising sales agents · Cashiers · Counter and rental clerks · Demonstrators, product promoters, and models ...
www.bls.gov
 
Sales Jobs - Search Sales & Marketing Jobs at Monster.com
Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ...
sales.monster.com
 
Government Sales and Auctions: FirstGov.gov
Official site for information on all sales and auctions of government surplus property and assets.
www.firstgov.gov
 
Sales and Marketing Executives International
Worldwide association of sales and marketing management.
www.smei.org
 
GPO U.S. Government Bookstore: Main Page
Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections.
bookstore.gpo.gov
 
Sales
Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ...
www.managementhelp.org
 
Sales Resource Center - Business Sales Web Site - Small Business ...
Sales resource center at Inc.com, small business sales and marketing information.
www.inc.com
 
Sales - Wex
Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ...
www.law.cornell.edu
 
Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com
Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today.
sales-marketing.careerbuilder.com
 
Compare prices for retail store sales at SalesCircular
SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads.
www.salescircular.com
 
Sales Jobs in Canada - workopolis.com
Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ...
www.workopolis.com
 
free online sales training articles, sales & selling processes ...
Sales and selling terms explained. (Scroll down a little bit to find this set of terms.)
www.businessballs.com
 
Music Sales Group
Music Sales Group - Eight Offices and three distribution centres worldwide bring you the world's best music. The Music Sales Group is Europe's largest ...
www.musicsales.com
 
Sales Autopsy
A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople.
www.salesautopsy.com
 
REALTOR.com: Real estate listings & homes for sale
REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS.
www.realtor.com
 
Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ...
Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily.
www.nationjob.com
 
 

 
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