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Good-Bye Bobby Knight And All The Sales Managers Like You!
The recent dismissal of Bobby Knight as the head coach of Indiana University should mark as big a change for sales management as it did for coaching. For years it was popular for sales managers to abuse their staffs with tirades and threats. I...
How To Turn Freebies Into Sales
You can increase sales and profits by offering freebies to people who buy your main product or service. They increase the over all value of your main offer and in return people feel they're getting more for less. It's important that you have a...
Maximizing Sales through the Ultimate Tracking Software
Every small to mid-sized business owner would love to know how to effectively keep a pulse on their marketing and customer service efforts. The common barrier that all companies run into is how to cost effectively measure and control this process. ...
Power Phrases Increase Your Sales
POWER PHRASES INCREASE YOUR SALES Copyright 2002 Bob Leduc Simple power phrases stimulate your customer's feelings and trigger an emotional decision to buy from you. You can increase your sales by using power phrases in your web pages, sales...
The Long Sales Letter: Should You Use it In Your Advertising?
If you're a web marketer and you've done your homework, you've probably come across the Long Sales Letter in your internet travels. Top web marketing experts like Yanik Silver, "The Copy Doctor" Michel Fortin and countless others use it to pitch...
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Looong and boooring Sales letters.
Looong and boooring Sales letters.
You have all seen them,the sales letters that never ends.
They go on and on about how this product can do this and that.
The product can often be very good and have all the features
you are looking for.But I think that many of the sales letters
that have the task of selling products,are too long and boring.
* First, it's a long list of problems that you might have,
which this product can help you with.
* Then there are all the testimonials.I've seen products with
20 testimonials on the sales letter.It's fine with good testimonials,
but 2-4 of these are enough in my eyes.
*Benefits and more benefits.Some sales letters are just so full
of hype and over the top promises about the product,
that it just puts me off.
*But the most annoying thing is when I can't find the price.
It's almost impossible to find.It's often the
thing that are mentioned least of all.
And sometimes you have to click the buy now button
before the price is revealed.It's as if they are afraid
you will leave the site if you know the price upfront.
If I think the price is too high I will leave anyway.
It's of no use hiding it.
When I'm looking at a sales letter,I'm skimming all the content.
Most of the time I'm just reading the headlines of each paragraph.
And I don't think that I'm the only one that use this method.
If there are some special features I might want to know about,
I try to find a list of features or benefits on the sales letter.
It's ok to read one or two testimonials.
And also a decent guarantee.
If I think the product
looks promising,I want to know the price,
which should be easy to find in big numbers.
Nothing puts me more off then not finding the price.
Well,if I find that the price is fair I might buy.
If the product is complex and with a lot of features,or if you
think you have to write long letters to sell your product,
I think it's better to have one page for each part of the sales letter.
You could have one page for the benefits/features,
one page for testimonials and so on.
Then make a summary of each page and put that
together to one sales letter.
Now you have a sales letter with one or two testimonials.
Under them you can have a link which says something like
"Click here for more testimonials"
When the people that want to read more of them
click the link,they come to your page with all the testimonials.
Do the same with features/benefits.List five or ten features
and then have a link to your page with all the features.
You can do this with every part of your letter.
Just remember to have a link on each of the pages directly to
your payment processor with of course the price mentioned
and the guarantee.
I can't speak for everybody, of course.But when I want to buy
something,I don't mind clicking some links
if I want more information.
What I do mind is when I have to read long pages of text
with a lot of big words and promises,before I find what
I'm looking for.
Torgeir Sunnarvik, Norway
mailto:webmaster@everypleasures.com
Torgeir Sunnarvik is the owner and webmaster of
http://www.everypleasures.com/
His site offer free ebooks, ebooks with
reprint rights and marketing articles.
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| Sales - Wikipedia, the free encyclopedia |
| Dubious selling practices may occasionally result in a sale if the ... These can be slightly influenced by the salesperson, however, the sales person knows ... |
| en.wikipedia.org |
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| Sales Jobs .com Worlds Largest Sales Employment Site |
| Sales Jobs features thousands of sales jobs for sales professionals. |
| www.salesjobs.com |
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| Manage Smarter - Performance Gateway |
| Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine. |
| www.salesandmarketing.com |
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| Oracle Customer Relationship Management Solutions |
| Oracle's products cover the breadth of CRM functionality—from sales, ... With Siebel CRM On Demand, you can accelerate sales, improve marketing and deliver ... |
| www.oracle.com |
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| Sales and related occupations |
| Sales and related occupations. Advertising sales agents · Cashiers · Counter and rental clerks · Demonstrators, product promoters, and models ... |
| www.bls.gov |
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| Sales Jobs - Search Sales & Marketing Jobs at Monster.com |
| Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ... |
| sales.monster.com |
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| Government Sales and Auctions: FirstGov.gov |
| Official site for information on all sales and auctions of government surplus property and assets. |
| www.firstgov.gov |
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| Sales and Marketing Executives International |
| Worldwide association of sales and marketing management. |
| www.smei.org |
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| GPO U.S. Government Bookstore: Main Page |
| Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections. |
| bookstore.gpo.gov |
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| Sales |
| Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ... |
| www.managementhelp.org |
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| Sales Resource Center - Business Sales Web Site - Small Business ... |
| Sales resource center at Inc.com, small business sales and marketing information. |
| www.inc.com |
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| Sales - Wex |
| Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ... |
| www.law.cornell.edu |
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| Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com |
| Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today. |
| sales-marketing.careerbuilder.com |
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| Compare prices for retail store sales at SalesCircular |
| SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads. |
| www.salescircular.com |
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| Sales Jobs in Canada - workopolis.com |
| Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ... |
| www.workopolis.com |
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| free online sales training articles, sales & selling processes ... |
| Sales and selling terms explained. (Scroll down a little bit to find this set of terms.) |
| www.businessballs.com |
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| Music Sales Group |
| Music Sales Group - Eight Offices and three distribution centres worldwide bring you the world's best music. The Music Sales Group is Europe's largest ... |
| www.musicsales.com |
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| Sales Autopsy |
| A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople. |
| www.salesautopsy.com |
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| REALTOR.com: Real estate listings & homes for sale |
| REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS. |
| www.realtor.com |
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| Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ... |
| Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily. |
| www.nationjob.com |
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