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5 Surefire Tactics to Increasing Your Website Sales and Profits!
If your business is online to profit, then you know how important it is to convert your visitors into paying customers. Despite this, a common question I get asked by my clients is: "I'm getting tons of hits to my page, but I'm not making any...
How To Win The "Marketing War", Capture Your Prospect's Mind And Make More Sales
How To Win The "Marketing War", Capture Your Prospect's Mind And Make More Sales ------------------------------------------------------------ (c) 2004 Charles Kangethe ------------------------- As a marketer you are engaged in a "War" with...
Six Simple Strategies Guaranteed To Skyrocket Your Sales
1. The More You Tell The More You Sell Contrary to what many believe, through the teachings of traditional marketing, you should explain what you sell in detail. People want and need to know everything they can about a product before they purchase....
Train a Winning Sales Team: Rounding Third and Heading for Home
Although I never met the man, I imagine Lou Boudreau would have made one heck of a field sales trainer. In 1942 the 24-year old Cleveland Indians shortstop was promoted to player/manager of his team, and for the next eight years Boudreau did what...
Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music Career?
Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music Career? If YOU Answered YES, Then Start An Online Newsletter…It’s Easy, Here’s How! I’ve always praised the benefits of using a newsletter to promote your music, but this...
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Maximize Sales and Minimize Returns with Learning Styles
In the day-to-day operation of an online business we can sometimes lose sight of what we want to achieve as opposed to how we actually go about achieving it. For us to achieve our goals of financial independence and time freedom we need to have customers. Most peoples understanding of customer acquistion stops at this point.
One of the key factors in getting a customer to buy (literally) into what you're selling is engagement. You must engage their minds, engage their desires, engage their dreams and their hearts. That being said the next and most obvious question is "How?"
Part of any sales process is how the potential customer learns about your product and how valuable it can be to them. People learn in a variety of ways and approaching the wrong person with the wrong delivery method = zero results. Think back to a time when you dealt with a good sales person. Do you remember their body language? Their facial expressions? The volume and tone of their voice? A good sales person understands that to keep you focused on what they're selling they also need to use visual expressions, hand gestures, positive tone and maintain eye contact. Any distraction can mean the end of the sales process.
For a customer to get the most out of your website, ebook or software you need to deliver the information to them in the most engaging possible way. Multiple forms of information delivery gives you the best possible chance of appealing to the widest audience.
So how do people learn and how can this benefit you and your business?
The three different types of learning:
Auditory - people with an auditory learning style have a strong appreciation of words and remember details easily. Emotive language and words that paint pictures and bring out the passion in your product will be most effective with this type of person. Both audio and video are very effective for auditory learners as is reading the material aloud.
Visual - presentation is critical to visual learners. Shabbily presented text, typos, bad grammar, bad graphics or anything moderately confusing to look at will cause the visual learner to lose interest almost immediately. Charts and
diagrams will be remembered before reams of plain text. Watching somebody actually perform the steps involved can be very beneficial. Words can be used to paint a picture in the minds of a visual learner quite easily. If a visual learner were to read the words "pink elephant" they'd instantly picture a pink elephant in their minds. Some of you reading this have just experienced this.
Tactile/Kinesthetic - learn by doing or by by praticing what they've just been shown. You can spot a kinesthetic learner from their tendency to tap their feet or exhibit similar rapid leg movement whilst thinking or in learning mode. A kinesthetic learner is a hands-on learner so spreading practical demonstrations or exercises around your ebook or software product will really grab this type of learner. Kinesthetic or tactile learers need to be involved in the process for it to have any meaning to them.
What does this all mean? It means that online businesses are missing 66.6% of their potential market every time they produce a product that only targets one learning style. Auditory learners cannot wade through 300 pages of an ebook but would gladly listen to a 6 hour audio transcription of the same ebook. Visual learners need colourful charts, diagrams and pictures properly displayed to benefit from the experience. Kinesthetic learners need to be engaged quickly with practical exercises - the "put the ebook down and go and do this" type of activity. If not they'll grow bored and move onto something else.
Is it possible to combine all these learning styles into one single product? Of course. You don't need to develop an entirely different product for each learning style. Combining your ebook or software with some audio and video instruction modules or beginners guides would cover all the learning style bases. Variety of information delivery is the key.
In finishing ask yourself one question: What would a 66.6% increase in customer response do for your business?
About the Author
Niall Roche is the content author & owner of www.affiliate-advocate.com which reviews and tests affiliate marketing ebooks and software
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Sales - Wikipedia, the free encyclopedia |
Dubious selling practices may occasionally result in a sale if the ... These can be slightly influenced by the salesperson, however, the sales person knows ... |
en.wikipedia.org |
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Sales Jobs .com Worlds Largest Sales Employment Site |
Sales Jobs features thousands of sales jobs for sales professionals. |
www.salesjobs.com |
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Manage Smarter - Performance Gateway |
Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine. |
www.salesandmarketing.com |
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Oracle Customer Relationship Management Solutions |
Oracle's products cover the breadth of CRM functionality—from sales, ... With Siebel CRM On Demand, you can accelerate sales, improve marketing and deliver ... |
www.oracle.com |
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Sales and related occupations |
Sales and related occupations. Advertising sales agents · Cashiers · Counter and rental clerks · Demonstrators, product promoters, and models ... |
www.bls.gov |
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Sales Jobs - Search Sales & Marketing Jobs at Monster.com |
Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ... |
sales.monster.com |
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Government Sales and Auctions: FirstGov.gov |
Official site for information on all sales and auctions of government surplus property and assets. |
www.firstgov.gov |
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Sales and Marketing Executives International |
Worldwide association of sales and marketing management. |
www.smei.org |
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GPO U.S. Government Bookstore: Main Page |
Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections. |
bookstore.gpo.gov |
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Sales |
Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ... |
www.managementhelp.org |
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Sales Resource Center - Business Sales Web Site - Small Business ... |
Sales resource center at Inc.com, small business sales and marketing information. |
www.inc.com |
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Sales - Wex |
Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ... |
www.law.cornell.edu |
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Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com |
Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today. |
sales-marketing.careerbuilder.com |
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Compare prices for retail store sales at SalesCircular |
SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads. |
www.salescircular.com |
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Sales Jobs in Canada - workopolis.com |
Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ... |
www.workopolis.com |
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free online sales training articles, sales & selling processes ... |
Sales and selling terms explained. (Scroll down a little bit to find this set of terms.) |
www.businessballs.com |
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Music Sales Group |
Music Sales Group - Eight Offices and three distribution centres worldwide bring you the world's best music. The Music Sales Group is Europe's largest ... |
www.musicsales.com |
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Sales Autopsy |
A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople. |
www.salesautopsy.com |
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REALTOR.com: Real estate listings & homes for sale |
REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS. |
www.realtor.com |
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Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ... |
Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily. |
www.nationjob.com |
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