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11 ways to multiply your sales
11 killer ways to multiply your sales 1. When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-up every few months. 2....
How to Increase The Sales Of Promotional Products
I have searched for a new way to increase the sales of my promotional products. A good way is to start an affiliate-program with a commision for every customer who buy an product and who came to your page from a webpage of one of your...
INCREASE YOUR SALES AND PROFITS WITH PERSONALIZED MESSAGES
I paid bills last night. After writing checks on the business account I noticed a little sticky note on the next check reminding me to get more checks printed. My mail this morning included a sale catalog from an office supply company I use. The...
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Here are three fast, simple, and unique ways to escalate your sales: 1. Sell an inexpensive product to sell an expensive product. If people like your inexpensive product, they will be persuaded to buy your expensive one. 2. Allow your visitors to...
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Sales Lessons From the Election
Some problems must be solved early by Steve Waterhouse
We are watching a very fundamental sales management problem played out in the Florida elections (this is not political!). It's called BLAME and it can destroy our sales organization from within.
When we affix the blame, we immediately stop the progress. We can often look at our job descriptions to see the problem. In an election, the job of the elections supervisor is to observe the rules and protect the rule of law. As a result, when they find tens of thousands of bad ballots, they don't see it as a problem. In fact, they see it as a success. Their job was to set aside bad ballots. It says so in their job description! As a result, finding bad ballots equals doing their job.
But what if the job description was changed. What if their job was to ensure that the elections accurately reflected the will of the voters? In that case, bad ballots would be seen as a bad situation and any system that created too many bad ballots would immediately be fixed. In that case, Palm Beach County would have replaced their voting system four years ago when 14,000 bad ballots were discovered.
Look at some of the metrics we use in the job descriptions for our sales staffs. They can include making more calls, sending out more literature, giving more product presentations, submitting more proposals and even updating the mailing list. Unfortunately, all of these can be successfully accomplished without ever getting to a single sale. Sales people can point to the required task list and justify a very busy day with very little progress. They can
blame everyone except themselves.
Before you dismiss this by saying, "My people are team oriented and performance focused," take a few minutes to ask your sales staff how they describe their job responsibilities. See the job through their eyes for a minute and confirm for yourself that the vision they have is the one that says, "My job is to aggressively grow sales and develop long term client relationships." Make sure that they don't see anything to blame between themselves and a sale. Properly focused sales teams are happier, easier to manage and far more productive than those who play the Blame Game.
For a free copy of "The 5 Steps to Keeping Your Sales Team Focused", email article3@waterhousegroup.com and ask for #3.
Stephen Waterhouse is Principal and Founder of Waterhouse Group (www.waterhousegroup.com). They specialize in helping companies increase their sales and profits. He can be reached at 1-800-57-LEARN or steve@waterhousegroup.com.
Re-Print Permission This article may be reprinted in it's entirety if the following conditions are met:
The complete tag with the author's name and contact information is included immediately after the article. A copy of the printed article is mailed to the author at 1467 Walnut Creek Drive, Orange Park, FL 32003 within 30 days of publication. The article is presented in a positive light as part of an appropriate business related publication.
About the Author
Stephen Waterhouse is Principal and Founder of Waterhouse Group. They specialize in helping companies increase their sales and profits.
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