Search
Related Links

 

 

Informative Articles

Direct Sales Reps CAN Write Articles - Here's How!
Direct Sales Reps CAN Write Articles - Here's How! by Kara Kelso and Anita DeFrank http://www.DirectSalesHelpers.com We all know that article writing is a great way to promote our businesses AND helps establish us as an expert in our fields. But,...
Entrepreneurial Traits that Drive Sales
Frequently overlooked and hidden deep within our marketing tool box is the ultimate marketing vehicle for your business – you! Many small business owners are so busy figuring out how to increase sales and revenue they forget to grow themselves as...
Use These Highly Effective Terms In Your Marketing Copy To Pull Sales!
It is always important that you use the right terms when marketing your product to potential buyers. The right term may mean increased enquiries for your product and possibly more sales. Failure to use these terms may leave potential...
Why Write a Sales Letter for Each Product?
Why Write a Sales Letter for Each Product? Judy Cullins c. 2003 All Rights Reserved. Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To...
Winning Sales Letters Always Build Rapport.- Here's How...
Listen, wouldn't you love to have the power to influence people to listen to you, to your ideas, to your demands, maybe even give money to you? And maybe even create a loyal base of customers, fans, or friends? I know I would. So how do we go...
 
Selling To Baby Boomers? Power Charge Your Sales By Segmenting This Huge Group

To get a handle on the Baby Boom market, try using the
“cohort” principle to segment this huge group. The Baby
Boom covers 17 years, from 1946 to 1963. Depending on when
baby boomers were born, there are specific external
influences and events that helped shape them. Assuming that
our peak formative years are 18-24...when what is going on
around us will have the greatest effect on who we are,
there are a number of cohorts within the baby boom
generation. Here are three examples:

Boomers born in ‘46 would have been in their peak formative
years between ‘64 and ‘71. They would have been affected by
Vietnam, the LBJ years, Berkeley’s free speech movement,
riots in Watts and Detroit, seeing the first man on the
moon, Woodstock, and using the first hand held calculator,
among other things.

If born in 1955, boomers would hit peak influence between
‘73 and ‘80, being influenced by getting out of Vietnam,
Roe vs Wade, Nixon’s resignation, Iranian hostages, Love
Canal, 3 mile Island, and the first Apple computer.

Boomers born in 1963 would experience peak influence
between ‘81 and ‘88 when they would live with Ronald
Reagan’s presidency, see the Bell System break-up,
experience the Challenger explosion, and celebrate the fall
of the Berlin Wall.

In addition, each of these groups is in a different life
phase. The leading edge of the Boomers is approaching 60
today. They are the new "mature market." But, they are very
different from people now in their 60s and beyond. That
generation lived through World War II. The people ahead of
them lived through the depression.

Baby


Boomers born in 1946 were the "flower" children of the
60's. And whether they protested the Vietnam War or not,
they were deeply marked by those years. They are likely to
be skeptical and idealistic at the same time; to be less
moved by patriotic themes; and deeply concerned about
social injustice.

The middle boomers are pushing 50. They are at their peak
earning years, sending their children to college, and
starting to think about saving for retirement. Less
idealistic than the first group, they are interested in
security, are more likely to be Republicans, and view
institutions with skepticism.

The late boomers are approaching 40. They are raising
families, making their mark at work, and buying family size
cars. Thoroughly imbued with the computer culture, they may
be seeking personal freedom by bailing out of corporate
jobs to become free agents or to start a business. They
know what an IPO is and how to invest online.

Each of these cohorts is very different from the others. As
marketers, we must use different approaches depending on
whether our customers are the leading edge of boomers, the
middle boomers, or the late boomers. We need to use images
and words that resonate with each segment’s life experience
and with the life passage they are in.

About the Author

Joanne Fritz, Ph.D., publishes
http://www.notyetretired.com which provides information
about working and earning during retirement; and
http://www.second50years.com, which brings demographic
and marketing information about the mature market to
businesses. Joanne can be contacted at
joannef@notyetretired.com

 

Sales - Wikipedia, the free encyclopedia
Dubious selling practices may occasionally result in a sale if the ... These can be slightly influenced by the salesperson, however, the sales person knows ...
en.wikipedia.org
 
Sales Jobs .com Worlds Largest Sales Employment Site
Sales Jobs features thousands of sales jobs for sales professionals.
www.salesjobs.com
 
Manage Smarter - Performance Gateway
Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine.
www.salesandmarketing.com
 
Oracle Customer Relationship Management Solutions
Oracle's products cover the breadth of CRM functionality—from sales, ... With Siebel CRM On Demand, you can accelerate sales, improve marketing and deliver ...
www.oracle.com
 
Sales and related occupations
Sales and related occupations. Advertising sales agents · Cashiers · Counter and rental clerks · Demonstrators, product promoters, and models ...
www.bls.gov
 
Sales Jobs - Search Sales & Marketing Jobs at Monster.com
Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ...
sales.monster.com
 
Government Sales and Auctions: FirstGov.gov
Official site for information on all sales and auctions of government surplus property and assets.
www.firstgov.gov
 
Sales and Marketing Executives International
Worldwide association of sales and marketing management.
www.smei.org
 
GPO U.S. Government Bookstore: Main Page
Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections.
bookstore.gpo.gov
 
Sales
Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ...
www.managementhelp.org
 
Sales Resource Center - Business Sales Web Site - Small Business ...
Sales resource center at Inc.com, small business sales and marketing information.
www.inc.com
 
Sales - Wex
Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ...
www.law.cornell.edu
 
Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com
Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today.
sales-marketing.careerbuilder.com
 
Compare prices for retail store sales at SalesCircular
SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads.
www.salescircular.com
 
Sales Jobs in Canada - workopolis.com
Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ...
www.workopolis.com
 
free online sales training articles, sales & selling processes ...
Sales and selling terms explained. (Scroll down a little bit to find this set of terms.)
www.businessballs.com
 
Music Sales Group
Music Sales Group - Eight Offices and three distribution centres worldwide bring you the world's best music. The Music Sales Group is Europe's largest ...
www.musicsales.com
 
Sales Autopsy
A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople.
www.salesautopsy.com
 
REALTOR.com: Real estate listings & homes for sale
REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS.
www.realtor.com
 
Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ...
Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily.
www.nationjob.com
 
 

 
Content Menu
  • 10 amazing ways to jump start your sales

  • 10 amazing web promotion ways to jump start your sales

  • 10 blockbuster ways to ignite your sales

  • 10 easy ways to increase your sales by 3317

  • 10 explosive ways to elevate your sales

  • 10 explosive ways to turbo boost your sales

  • 10 expressions to avoid in sales information

  • 10 great ezine content tips to increase your sales and readership

  • 10 great ways to generate more sales

  • 10 high impact viral marketing strategies to explode your sales

  • 10 incredible ways to keep your sales soaring

  • 10 killer internet marketing ways to multiply your sales

  • 10 killer ways to multiply your sales

  • 10 lightening fast ways to escalate your sales

  • 10 mind grabbing ways to uncover extra sales

  • 10 seldom used freebies that can increase your traffic and sales

  • 10 shocking ways to super charge your sales

  • 10 slides to a more effective sales presentation

  • 10 steps to better sales copy

  • 10 super offers that build up sales

  • 10 sure fire ways to multiply your sales

  • 10 terrific ways to energize your sales

  • 10 tips to increase your sales

  • 10 viral internet marketing strategies that produce a massive surge of web site traffic and sales

  • 10 ways to improve your sales

  • 10 ways to make your sales soaring

  • 10 way to improve your sales

  • 11 reasons why more web site traffic isnt always equal to more sales

  • 11 ways to elevate your sales

  • 11 ways to multiply your sales

  • 12 month 2005 marketing calendar that boost sales

  • 12 sure fire steps to improve your retail sales

  • 15 sales incentives to get more orders

  • 20 point checklist every sales letter must pass

  • 24 7 answering service can keep customers happy and facilitate sales

  • 300 more sales with a simple zero cost script

  • 3 crucial elements for jumping sales numbers

  • 3 hot ways to crank up your sales

  • 3 interlocking sales intensifiers

  • 3 simple sales triggers to hook in your lead make the sale

  • 3 steps to better sales copywriting

  • 3 steps to getting a sales meeting

  • 3 ways to get more sales when you advertise

  • 40 essential communications pieces for your sales arsenal

  • 4 easy ways to boost your sales

  • 4 explosive tips to dynamite your sales volume

  • 4 killer steps to a targeted sales frenzy

  • 4 marketing myths threaten your sales

  • 4 sales strategies with your trade show exhibition booth

  • 4 step dynamic sales letters

  • 5 deadly effective sales letter profit boosters you can use now

  • 5 exceptional bonuses that will increase your sales

  • 5 fast tips to make more sales

  • 5 powerful ways to get zero sales from your website

  • 5 surefire tactics to increasing your website sales and profits

  • 5 ways to educate your prospects for more sales

  • 6 steps to avoid losing summer sales

  • 6 ways to more sales during a slow season

  • 7 cold calling secrets even the sales gurus dont know

  • 7 easy ways to increase sales

  • 7 easy ways to increase sales fast

  • 7 killer ways to increase your online sales

  • 7 powerful marketing tips to ignite your sales

  • 7 proactive strategies for you to use when sales are down

  • 7 quick and easy ways to multiply your sales

  • 7 sales creating tips to enhance your profits

  • 7 simple ways to boost your e book sales

  • 7 super ways to drum up more sales

  • 7 super ways to use autoresponders to increase your sales

  • 8 tips to help you heat up your sales

  • add on sales the key to success on the web

  • are your sales letters drab and boring

  • assumptions the hidden sales killer

  • avoiding the sales talk sledgehammers

  • a lesson in email the money is in the list with the back end sales

  • a requiem for the sales meeting super jock

  • a revolulutionary new dimensiom in sales

  • a revolutionary new dimension in sales

  • become a recognized expert in your field and increase your sales

  • black belt sales meeting moves

  • book club sales increasing the odds

  • boost sales with an email bonus

  • building a sales force that pays for itself

  • charting future sales

  • close more sales with a direct approach

  • color psychology will make or break your sales success

  • common sense ways to boost your web site sales

  • create a killer product by writing your sales

  • create your own sell them hard sales letter

  • creating a powerful sales presentation

  • creating sales conversations

  • creating sales letter lists that make your customers drool

  • direct sales reps can write articles heres how

  • discover how to redecorate your website to increase sales

  • discover the major force driving internet sales today

  • discover which sales triggers are most effective when mixed with seo

  • dont overlook the easy sales

  • double your business sales

  • do you have to be aggressive to make sales

  • do you make these 5 mistakes when writing sales copy

  • dramatically improve sales with the kiss test

  • effective e sales copy

  • eliminating objections to increase sales

  • entrepreneurial traits that drive sales

  • explode your sales with banner ads

  • explode your sales with free exclusive content

  • explode your sales with solo ads

  • explode your sales with the ultimate weapon time sensitive offers

  • extend your books life with a sales letter

  • e newsletter readers not converting 5 simple steps to increase sales

  • e psychology increasing your sales on line

  • faulty sales technique

  • finding sales leads and contacts goes hi tech

  • follow up on your visitors maximize your sales

  • four marketing myths that steal sales

  • four ways to increase your sales fast in 2 4 weeks

  • frequency marketing will boost sales

  • generate more sales in any affiliate program part one

  • getting off the advertising and sales rollercoaster

  • get more sales with your sales messages

  • get over your resistance to sales

  • get traffic sales using discussion forums

  • good bye bobby knight and all the sales managers like you

  • good logos make great sales tools

  • got sales

  • great copy brings sales

  • grow sales using image tactics

  • have you prepared for success in sales

  • headlines bring sales where and how to use them

  • heavy duty online sales grabbers

  • how a best buy sales clerk taught me the simple 6 step formula for closing any sale

  • how laws of this universe can skyrocket your sales

  • how my friends poor hygiene exploded my sales

  • how one simple concept can increase your sales

  • how quality content will increase your traffic and sales

  • how silence can help you close more sales

  • how to attract buyers using the right sales terminology

  • how to avoid everyday sales mistakes

  • how to be local to the locals and make more sales

  • how to boost your affiliate sales with free articles

  • how to create your own 24 7 little sales machines in 5 simple steps

  • how to deliver your sales message with maximum impact 24 hours a day with flash

  • how to destroy your competitors and explode your sales with joint ventures

  • how to double even triple your sales instantly

  • how to gain credibility and sales by writing online articles

  • how to get more leads sales repeat business and profits without increasing traffic

  • how to immediately get an avalanche of referral business secrets for turning your happy clients into a powerful sales force

  • how to improve your sales copy to get more sales

  • how to increase the sales of promotional products

  • how to increase your online sales anytime

  • how to increase your sales by as much as 300 percent

  • how to increase your sales from your newsletter

  • how to make more sales before christmas

  • how to make your brochures the ultimate sales weapon

  • how to master the art and science of super salesmanship in 3 « minutes flat

  • how to quadruple your website sales in under 10 hours

  • how to turn freebies into sales

  • how to use a powerful leadership tool to step up sales results

  • how to use ezines to make sales

  • how to use humor to increase sales

  • how to use the latest in interactivity tools to increase sales and provide exceptional customer service

  • how to win the marketing war capture your prospects mind and make more sales

  • how to write sales letters that deliver

  • how to write the perfect classified ad and how to use it to make sales

  • how you can create better sales presentations

  • if your sales need a shot of adrenaline maybe your easy street needs a bump

  • if you love sales youll love this its simple too

  • increase book sales when a book is no longer just a book for sale

  • increase sales by flying under your prospects radar

  • increase sales by flying under your prospects radar defenses

  • increase sales signups 20

  • increase seo sales by teaching clients about seo truths

  • increase your book sales when a book for sale is no longer a book for sale

  • increase your influence increase your sales

  • increase your sales and profits with personalized messages

  • increase your sales by using confidence

  • increase your sales with a highly targeted advertising campaign

  • increase your sales with these 5 buying stimulators

  • increasing sales with customer interaction points

  • index

  • information technology consultants and professionals how to avoid being seen as just another salesperson

  • insurance and financial services sales tactics

  • insurance financial services sales tactics

  • intuition your secret weapon for sales success

  • invite questions to boost your sales

  • is your ezine a wealth of information or a sales trap

  • is your forecast too sunny how to improve the accuracy of sales forecasts

  • jump start your sales

  • jump start your sales in 10 quick steps

  • keeping your sales team motivated

  • killer ways to multiply your sales

  • leveraging your holiday sales volumes and getting your business in the consumers minds

  • like it or notyoure in sales

  • listen your way to sales success

  • local search and internet yellow pages a whole new vocabulary for small business sales

  • long sales letters vs short sales letters

  • looong and boooring sales letters

  • make the most out of every sales opportunity

  • make your business card your best salesman

  • making sales online

  • making your sales copy sell even in a recession

  • managing the sales negotiation process

  • mastering the internets two sales methods

  • maximize sales and minimize returns with learning styles

  • maximizing sales through the ultimate tracking software

  • more sales with less selling

  • multiplying sales as a writer

  • need a sales boost try these

  • negotiating tactics dont let good guy bad guy control the sales negotiation

  • no money promotion that creates 30x sales in five months

  • offer package deals to increase profits and sales

  • one powerful sales letter can make your business a fortune find out how to create your own without writing

  • online advertising and sales

  • overcome these 3 buying obstacles and increase your sales

  • overcoming barriers to sales

  • overcoming sales objections for small business networks

  • politicians are like car sales people

  • portrait of a sales genius

  • powerful networking focus on building connections not closing sales

  • power phrases increase your sales

  • put a mini salesman in your clients wallet

  • put a prospect questionnaire on your website and increase sales

  • quadruple your online sales within 4 months

  • quantify your sales online

  • quick and easy ways to boost sales

  • removing obstacles to sales

  • revitalize your business to increase your sales

  • rotator

  • sales 101

  • sales as a positive experience

  • sales brochures 9 steps to success

  • sales channel considerations for the 21st century

  • sales coaching fact or fiction

  • sales communication tips

  • sales lessons from bob vila

  • sales lessons from the election

  • sales letters and the cost of integrity

  • sales letters how to write them

  • sales letters that sell

  • sales performance and motivation how to get your edge back

  • sales therapy 101 breaking your fear of cold calling

  • sales the engine that drives every business

  • sales training a short course part i

  • sales training a short course part ii

  • secrets to explode your sales with solo ads

  • selling from your heart a sales approach for franchise professionals

  • selling to baby boomers power charge your sales by segmenting this huge group

  • sell without feeling like a used car salesman

  • seven brilliant sales marketing tips

  • seven reasons to use direct mail for sales lead generation

  • shorten sales cycles in complex sales environments

  • simple starter steps to generate sales

  • six simple strategies guaranteed to skyrocket your sales

  • snowflakes improve holiday sales

  • so you want a website geared for generating sales

  • stellar streaming video can drive sales

  • step out of the box for increased sales

  • stop being a salesperson

  • stop sabotaging your sales

  • successful sales people know which differentiators matter

  • successful sales strategies winning the close ones

  • ten awesome ways to incease your sales in holidays

  • ten tips for getting more sales from your website

  • ten ways to multiply your sales

  • testimonials will boost your sales if you can get em

  • theres never a bad time for a great sales promotion

  • the 11 secrets to sales leadership

  • the 4 step formula for writing sales letters that get results

  • the 7 sins of marketingduring my years in marketing and sales i have studied the pros and cons of

  • the importance of writing good web site sales copy

  • the key to eliminating objections and increasing sales

  • the long sales letter should you use it in your advertising

  • the magic and science of statistics and sales

  • the nine warning signs that you need a sales video

  • the right way to use safelists to explode your online sales

  • the sales trail

  • the secret to writing memorable sales copy

  • the seven secrets of a high sales marketer

  • the simple and surprising marketing system that builds sales

  • the top 10 powerful tools for growing sales through creating connection

  • the top 7 sales blunders

  • the top ten mistakes in preparing sales letters

  • the turkish rug sales team

  • three aspects should work together to generate sales

  • three big ol tips for better sales letters

  • three fast short simple ways to escalate your sales

  • three ways to get repeat sales with follow up marketing

  • tips on overcoming sales resistance

  • tips to power up your sales copy

  • top ten ways of why and how to write your books sales letter

  • top ten ways of why and how to write your books sales letter part 1

  • top ten ways of why and how to write your books sales letter part 2

  • train a winning sales team rounding third and heading for home

  • transforming problems into sales

  • transform yourself from a salesperson into a businessperson

  • trust and the double glazing salesperson how to beat larger competitors

  • turbo charge your sales calls

  • turning problems into profits and solutions into sales

  • turn customer complaints into more sales

  • turn media interviews into sales

  • turn your competitors into sales generating partners

  • ugly man from australia shows you how to increase yours sales 1 200

  • understanding the sales process to close more sales

  • use bundling to increase your profits and sales

  • use textpad program for easy ezine and web site submissions to bring more sales

  • use these highly effective terms in your marketing copy to pull sales

  • want a big boost in sales market to lots of niches

  • want more sales write a barry bonds sales letter

  • want to increase your online sales make sure that your web site has a unique selling proposition

  • website not making any sales

  • website owners how to get sales and marketing help

  • whats standing between you and more sales

  • who else wants to sky rocket their cd sales fan base and indie music career

  • why are your cash registers empty 8 reasons why your site is not getting sales

  • why people buy the psychology of sales and marketing

  • why saying no can make your sales soar

  • why write a sales letter for each product

  • why your email distribution list is your best source of new sales

  • why your sales copy should be written as if it will never be read at all

  • why your websites sales are not where you want them to be

  • why you need offline marketing for online sales

  • winning sales letters always build rapport heres how

  • winning sales proposals

  • woo the buyers limbic mind or all your sales efforts are wasted

  • worldwide saleservice

  • your faq page a sales tool you bet

  • your headlines are your salesmen

  • you can be a great salesperson

  • you too can be a salesperson