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3 Steps To Better Sales Copywriting
Whether you’re wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing:
You’re nothing more than a salesperson.
There’s an old saying in the “business” that, “a copywriter is a salesperson sitting in...
Close More Sales with a Direct Approach
Pretty much anyone you ask rolls their eyes when talking about salespeople. "Windbag", "Schmoozer" and "Full of hot air" are the phrases that come to mind - well, those are the nice phrases. Salespeople have bad reputations. Many times this...
Insurance, Financial Services Sales Tactics
If you sell insurance, financial services and the like, consider the following low-cost marketing strategies to help grow your small business. It's important to first acknowledge some of the natural barriers to acquiring new clients within the...
Train a Winning Sales Team: Rounding Third and Heading for Home
Although I never met the man, I imagine Lou Boudreau would have made one heck of a field sales trainer. In 1942 the 24-year old Cleveland Indians shortstop was promoted to player/manager of his team, and for the next eight years Boudreau did what...
Want to Increase Your Online Sales? Make Sure That Your Web Site Has a Unique Selling Proposition
If you own a web site or if you are going to build a new one, the most important thing about your site is to achieve as high as possible visitors to sales conversion rate.
Although they say that "the traffic is king online", if your website...
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SEVEN BRILLIANT SALES & MARKETING TIPS
Whatever you’re selling, these easy practical steps will help you market more effectively:
Always present yourself well. Everything from the way you dress to your website campaign must be viewed as professionalism. Use business cards regularly – hand them out to everyone you meet
Use low cost advertising. Use a good, effective and attractive logo design, Brochures, letterhead, business cards, Postcards, Other Web Sites and Directories.
Spend at least 1 hour a day marketing. Ignore the other advice about ‘accomplish this in 10 minutes’ this won’t work as it takes you at least half an hour to get going with it. So many don’t treat marketing as a normal every day task – they then complain when they don’t get many enquiries.
Know what makes you special in customer’s eyes. Remind them of the benefits of your
fantastic product, they may have forgotten it as time goes by.
Sort out the people who don’t want your product. Eliminate them from your sales campaigns – they aren’t good prospects anyway, and you’ll waste valuable time selling to them.
Know what you want to market. It’s easy to lose focus when marketing something personal to you, so don’t invest in useless activities, it won’t work. Have a clear exact objective as a target at all times.
Trial & Error. Successful businesses all start from somewhere, and you can’t avoid experimenting with lot’s of marketing techniques. You have to, because nobody will tell you how to do marketing – unless you pay them.
www.eventdomain.co.uk
About the Author
Christopher is owner of EventDomain.co.uk - a Portal for Event, Conference and Seminar Professionals
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| Sales - Wikipedia, the free encyclopedia |
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| Manage Smarter - Performance Gateway |
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| Sales and Marketing Executives International |
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