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11 Reasons Why More Web Site Traffic Isn't Always Equal To More Sales!
If you are a newcomer to the world of Internet business, you may have already learned that it's just not that easy to make a sale.............. 11 Reasons Why More Web Site Traffic Isn't Always Equal To More Sales! If you are a newcomer to the...
7 Powerful Marketing Tips To Ignite Your Sales
1. Publish an ezine. Your ezine will give you a very effective way to get more repeat traffic, build up your credibility, and increase your sales. Make your ezine into a source of useful, original information by writing your own articles or by...
Follow Up On Your Visitors & Maximize Your Sales
Follow Up On Your Visitors & Maximize Your Sales Copyright 2002 lessworkmoremoney.com By Armand Melanson You know the annoying popup windows that show up when you arrive or leave many websites? They offer a free subscription to a newsletter or a...
Sales Letters And The Cost Of Integrity
Sales Letters And The Cost Of Integrity Written by Ginger Geracitano Agonizing, isn't it? The entire process of deciding on which words to use when presenting your product or service to potential clients is probably the most critical process that...
Top Ten Ways of Why and How to Write your Book's Sales Letter - Part 1
Top Ten Ways of Why and How to Write your Book's Sales Letter - Part 1 Judy Cullins ©2005 All Rights Reserved. Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. To counter this...
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Seven reasons to use direct mail for sales lead generation.
1. Personal
Unlike an advertisement in a trade publication, which can be read by anyone, your sales letter arrives at your prospect’s place of business as a piece of personal communication from your mind to his. Also, unlike any other medium, direct mail can be personalized (Dear Mr. Smith) and customized to each reader (“As an IT manager, you know that . . .”), showing your prospect that you know about him by name and understand his business in particular.
2. Cost effective
Advertising by its very nature is expensive. To reach a lot of people, you need to spend a lot of money. Direct mail, on the other hand, only targets the prospects you want to reach. Instead of pitching your product to a huge audience of potential buyers, you aim your sales message only at prospects most likely to buy.
3. Breaks through the clutter
Your ad can easily get lost among dozens of competing ads in a trade newspaper. Your sales message is also easily forgotten on radio or television unless you repeat it many times, which is expensive. But a simple letter, addressed to your prospect by name and arriving on her desk in the morning mail (which she must open), cuts through the media clutter and gets her attention.
4. Measurable ROI
Direct mail is one of the best mediums for measuring the return on your marketing dollar (or pound or yen). Simply code your business reply cards, and count how many return to you in the mail. Then calculate how
many of those replies generate a sales meeting or a sale. Now you know immediately--and exactly--how effective your mailing has been. Direct mail numbers never lie.
5. Predictable
One advantage of knowing the success rates of your past mailings is that you can predict the success of future mailing. If you mail the same package with the same offer to a similar group of prospects at the same time of year, you can predict how many responses you will receive, and how many of those will translate into sales.
6. Can be improved through testing
Because you can measure your direct mail results, you can also test your mailings. Test one package against another, one list against another, one offer against another, and you’ll discover what works and what fails. That way you’ll spend your marketing dollars where they are most effective (without relying on guess work or hunches).
7. Immediate
General advertising builds brand awareness. Sales brochures inform. But a direct mail letter asks for action now. So if you need to generate sales leads, and don’t have time to wait for your ad to appear in “IT Buyers Quarterly,” send a direct mail letter and wait a week or so for a response.
About the Author
Alan Sharpe is a business-to-business direct mail copywriter, sales lead consultant and owner of www.sharpecopy.com. Alan helps businesses attract qualified prospects using creative, compelling, cost-effective direct mail marketing.
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| Sales - Wikipedia, the free encyclopedia |
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| Manage Smarter - Performance Gateway |
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| Sales and Marketing Executives International |
| Worldwide association of sales and marketing management. |
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| Sales |
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| Sales Resource Center - Business Sales Web Site - Small Business ... |
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| www.inc.com |
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| Sales - Wex |
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| Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com |
| Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today. |
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| Compare prices for retail store sales at SalesCircular |
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| Sales Jobs in Canada - workopolis.com |
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| Sales and selling terms explained. (Scroll down a little bit to find this set of terms.) |
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| Music Sales Group |
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| Sales Autopsy |
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| REALTOR.com: Real estate listings & homes for sale |
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| Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ... |
| Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily. |
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