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10 Slides to a More Effective Sales Presentation
"It's a complicated offering and we really can't get through it (sales presentation) in less than an hour." That's what I was recently told by a start-up technology company I was asked by a friend to meet with. My friend, the majority investor in...
Good Logos Make Great Sales Tools
Every day, the average person is exposed to millions of visual stimuli including hundreds of company logos. A logo is a unique visual image that represents a company or its products. It aims to create a positive and memorable impression in the...
How To Be "Local To The Locals" And Make More Sales
How To Be "Local To The Locals" And Make More Sales ---------------------------------------------------- (c) 2004 Charles Kangethe ------------------------- Here's a really simple way... to customise your product offer from the headline to the...
Top Ten Ways of Why and How to Write your Book's Sales Letter
Top Ten Ways of Why and How to Write your Book's Sales Letter Judy Cullins ©2005 All Rights Reserved. Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. To counter this make sure...
Trust and the Double Glazing Salesperson - How to Beat Larger Competitors
When I bought my current house, I planned to get double glazing as soon as possible. Call me a wimp, but I hate being cold – and I hate paying huge bills for heating my property. So you could say that I was already well and truly pre-sold – a dream...
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The Sales Trail
www.motivatedentrepreneur.com
Sales & Marketing
The Sales Trail..........
By Ryan M. Hoback, Motivated Entrepreneur Incubation & Consulting
Everybody’s going selling, selling U.S.A……..
The sales trail can be slow paced or high energy; the way to achieve the success we are looking for is to cover all the bases. Sales management can be very intricate, time consuming, and exhausting. However if all the right tools and elements are brought together the results can be fantastic. As in any other area of our business, we need to develop a plan of action. In today’s society we need to use great forethought and strategizing to meet sales challenges.
Our first step is to create a spider-web diagram or cluster of ideas that contains the categories we would like to focus on. Remember, it is all about getting your sales message across clearly. Here is a good way to start;
• What is our Brand’s Product/Service Message or selling point? • Develop our message so that we can craft our sales pitch to our target customer. • Do we utilize cold calling, advertising, word of mouth referrals, a mix of all three? • How will we deliver our message in the most effective manner through each one of these channels?
When we develop our message, try to find one that brings forth both an emotional and rational response. In order to have an effective sales strategy regardless of what industry we may fall in, we must make sure our sales associates are familiar with our company’s objectives, policies, and feelings on each product or service.
A good way to promote this is by issuing written statements, which clearly define and state the product/service concept, its intended use, and why it is beneficial to the customer. This company wide statement allows our organization to operate with a homogenous
understanding of the company’s views on its product/service. This induces a heightened level of creativity throughout sales departments, and gives them the flexibility of concentrating on their selling techniques and correcting their mistakes while remaining completely confident in the sales material.
When approaching sales, building a solid foundation and a sturdy structure will help increase effectiveness. We need to implement mechanisms that will monitor the progress of our sales teams. Weekly reports and call log files are a great way to stay informed on a regular basis of what is happening within our sales departments. An additional aspect of creating structure revolves around developing internal communications amongst departments or people. The more our sales team is connected to the marketing and advertising departments, the better. In addition, finance is a key element to any sale, and we must be prepared by having done our research on the numbers involved with our product/service.
Once we have established a steady sales stream, it is time to start thinking about increasing our market share. A good place to start is to do some sales research, survey our current customers to learn how they view our company and our products/services. Take these opinions and revamp our sales approach, placing a greater focus on these areas. Increase our sales teams’ productivity by continually re-training our staff on new procedures and methods, while supplying easy access to sales tools and resources. We must constantly review and revise our sales process to stay on top of current trends and remain competitive.
© Copyright 2004-05 by www.motivatedentrepreneur.com
About the Author
Ryan Hoback is President of Motivated Entrepreneur Incubation & consulting. They help entrepreneurs achieve success starting and growing their businesses.
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Sales - Wikipedia, the free encyclopedia |
Dubious selling practices may occasionally result in a sale if the ... These can be slightly influenced by the salesperson, however, the sales person knows ... |
en.wikipedia.org |
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Sales Jobs .com Worlds Largest Sales Employment Site |
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www.salesjobs.com |
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Manage Smarter - Performance Gateway |
Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine. |
www.salesandmarketing.com |
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Oracle Customer Relationship Management Solutions |
Oracle's products cover the breadth of CRM functionality—from sales, ... With Siebel CRM On Demand, you can accelerate sales, improve marketing and deliver ... |
www.oracle.com |
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Sales and related occupations |
Sales and related occupations. Advertising sales agents · Cashiers · Counter and rental clerks · Demonstrators, product promoters, and models ... |
www.bls.gov |
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Sales Jobs - Search Sales & Marketing Jobs at Monster.com |
Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ... |
sales.monster.com |
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Government Sales and Auctions: FirstGov.gov |
Official site for information on all sales and auctions of government surplus property and assets. |
www.firstgov.gov |
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Sales and Marketing Executives International |
Worldwide association of sales and marketing management. |
www.smei.org |
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GPO U.S. Government Bookstore: Main Page |
Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections. |
bookstore.gpo.gov |
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Sales |
Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ... |
www.managementhelp.org |
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Sales Resource Center - Business Sales Web Site - Small Business ... |
Sales resource center at Inc.com, small business sales and marketing information. |
www.inc.com |
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Sales - Wex |
Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ... |
www.law.cornell.edu |
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Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com |
Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today. |
sales-marketing.careerbuilder.com |
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Compare prices for retail store sales at SalesCircular |
SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads. |
www.salescircular.com |
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Sales Jobs in Canada - workopolis.com |
Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ... |
www.workopolis.com |
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free online sales training articles, sales & selling processes ... |
Sales and selling terms explained. (Scroll down a little bit to find this set of terms.) |
www.businessballs.com |
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Music Sales Group |
Music Sales Group - Eight Offices and three distribution centres worldwide bring you the world's best music. The Music Sales Group is Europe's largest ... |
www.musicsales.com |
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Sales Autopsy |
A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople. |
www.salesautopsy.com |
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REALTOR.com: Real estate listings & homes for sale |
REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS. |
www.realtor.com |
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Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ... |
Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily. |
www.nationjob.com |
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