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24/7 Answering Service Can Keep Customers Happy and Facilitate Sales
Many businesses stimulate their market round the clock. Whether sales literature, web sites or advertising, prospects are reached frequently overnight and on weekends. What do you do when your customer is ready to buy and your doors have closed for...
300% More Sales With A Simple Zero-Cost Script!
300% More Sales With A Simple Zero-Cost Script! (c) Copyright S. Kumar 2004 http://www.learnhomebusiness.com Which word in the whole world sounds the most important to you? Undoubtedly, Its your name! The moment you see it or hear it any where,...
Increase Sales By Flying Under Your Prospects Radar
How do you persuade someone to do what you want them to do? A whole world of marketing exists around us trying to do that every minute of the day. Do you even notice it anymore or, like your prospects, have you subconsciously set up a system of...
Listen Your Way To Sales Success!
You have permission to publish this article in your ezine or on your web site, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated. "Listen Your Way to Sales Success" There are many factors...
The 7 Sins of MarketingDuring my years in marketing and sales, I have studied the pros and cons of
During my years in marketing and sales, I have studied the pros and cons of many-a-marketing program. What I would like to do today is give you a check list of the 7 most common sins in marketing. What about you? How many of the following sins in...
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Turn Your Competitors into Sales Generating Partners!
Why is it that we sometimes have the "rugged individualist" mentality when we are trying to run an online business? We tend to see others as competitors instead of possible potential allies. Of course we all have competition - if you are running a smaller web hosting company or just running a website that is targeting a specific 'market segment', but realistically we have more potential allies than we do competitors.
I will use AlphaOne Technology Web Hosting & Design as an example. Our primary focus, web hosting and design, is populated by tens of thousands of others who offer similar services. Are they all competitors? In some ways yes. For example, when it comes to search engine result placement, all of us who in any way target the keyword phrase "web hosting" compete for placement among over 2 MILLION web pages that Google or Yahoo considers a valid result for that search. WOW! Undoubtedly the most competitive arena on the web.
But wait a minute, just because we compete for traffic in that way does NOT mean we can not find ways of partnering and complimenting another web host! For example, AlphaOne does not offer Windows web hosting, so we have begun talks with 2 other web hosts who do offer that service. They happen not to offer Linux hosting. :-) Within the next month, we will partner with one of these 'competitors' by putting prominent links on our sites to each other. Then not only will our partner benefit by getting referrals of people who come to AlphaOne looking for Windows hosting,
(and vice versa), but the web surfer benefits by being directed to the product they are actually looking for.
Another example. AlphaOne does not sell domain names except with hosting accounts. Instead, we refer all users who come looking to buy a domain name to another hosting firm who DOES sell domain names, CAWebSolutions. CAWebsolutions sells only very specific hosting plans - all geared towards smaller web sites. They in turn refer people who need more space & bandwidth to AlphaOne.
AlphaOne has a similar partnership with Webs 4 Christ Hosting & Design. This ministry is geared towards hosting Churches & Christian web sites. They have quite a few resources specifically geared towards that market niche.
Both of these partnerships have brought in traffic AND sales that we might not have gotten otherwise. I know the same is true for our partners. And yet, both of these companies are our competitors as well. We sell the same product, just in different flavors.
This article may freely be reprinted on your web site or BLOG as long as all links and author information are not altered or disabled.
About the Author
Toby Wolf was one of the online pioneers, beginning consulting in 1990 & has done work for companies like Dell, AOL, SBC & Amoco. Toby is the founder of AlphaOne Technology, & has designed, managed, or provided search engine optimization for over 200 web sites since 1997.
E-Mail Toby
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| Sales - Wikipedia, the free encyclopedia |
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| Sales and Marketing Executives International |
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