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Informative Articles

Charting Future Sales
The marketplace of the world is open for business to anyone who has a product to sell or an idea to get across to as many people as possible. While the thrill of reaching literally millions of people across the globe is captivating, there are some...
Invite Questions to Boost Your Sales
Invite Questions to Boost Your Sales Copyright 2004 Bob Leduc http://BobLeduc.com Do you invite your prospective customers to ask questions ...or do you try to avoid getting questions from them? You're walking away from many easy sales if you...
Power Phrases Increase Your Sales
POWER PHRASES INCREASE YOUR SALES Copyright 2002 Bob Leduc Simple power phrases stimulate your customer's feelings and trigger an emotional decision to buy from you. You can increase your sales by using power phrases in your web pages, sales...
Sales Performance and Motivation: How to Get Your Edge Back
Performance and motivation are like chocolate & peanut butter; the combination is better than either one alone. Motivation feeds successful sales performance, which in turn generates increased motivation, which encourages performance, and so goes...
Selling To Baby Boomers? Power Charge Your Sales By Segmenting This Huge Group
To get a handle on the Baby Boom market, try using the “cohort” principle to segment this huge group. The Baby Boom covers 17 years, from 1946 to 1963. Depending on when baby boomers were born, there are specific external influences and events...
 
Website Owners: How to Get Sales and Marketing Help

Many people mistakenly believe putting up a website is marketing.

FACT: Websites need to be marketed so likely customers will visit them.

Many people mistakenly believe offering items on a website is sales.

FACT: You can have lots of traffic and still not make sales.

How will you build your website's sales? And what will you pay?

Assuming you have a good product, and a market exists for your product, you will need to add online sales and
marketing expertise to your webbusiness.

You have 3 options.

1. Hire a full-time Internet Sales Marketing Director.

Description: He or she understands how to attract and keep customers. Manages budgets and people, sets goals and
evaluates performance.

Pros: Knows how to build sales. Can have industry-specific experience and contacts, which may give your firm an
advantage. The best will have extensive online sales marketing experience.

Cons: A huge investment, which makes this option only available to larger firms.

Cost: It varies by experience and where your business is located. According to Salary.com, a sales and marketing
director position can command $96,000/year in Chicago, $107,000/year in Boston and $103,000/year in San Diego.

2. Contract with an online sales marketing specialist.

Description: These consultants have built up web-specific selling expertise. He or she is fully versed in attracting potential customers and converting them into buyers. Can
develop a sales and marketing plan, prepare budgets, implement the plan and adjust it as needed.

Pros: Should be able to tell you how to get the most impact for your marketing dollars. Will first determine what needs to be done, then is connected to the copywriters, webdesigners, search engine specialists and the


necessary online tools.

Cons: May only be experienced in one area. For example, he may only be experienced in search engine placement
and unaware of other tactics that would work especially well for your particular business.

Cost: Prices vary depending on the consultant and the size of your website. You can have a website tuneup done starting at a few hundred dollars.

3. Do-it-yourself
Description: You can help yourself to free resources online or you can buy a book. The two top-sellers are the ebook
Make Your Site Sale by Ken Evoy, and the 2-binder set, The Internet Marketing Course by Corey Rudl. There are also books available focused on search engines positioning,
copywriting, traffic-building and more. A list of links to these resources is available at
http://www.jawdrop.com/resources.html

Pros: Inexpensive and fast access to information from people who are succeeding at selling online. Many times these books contain specific info and lots of examples.

Cons: Even if you read the materials completely, the next challenge is implementation and accurate evaluation of the results. For example, a website owner may try a pay-per-click ad. If it fails to build sales, he may think
"pay-per-clicks don't work", when an expert may see that it was the ad itself that failed, or that the ad pulled traffic but the website itself is hindering sales.

Cost: $0 - $397 plus time to get up to speed.

To get sales and marketing expertise, you can spend nothing to over a hundred thousand dollars.

Sales and marketing help for your website is out there. Reach out and get some now.

About the Author

Raynay Valles is an online marketer who turns non-performing websites into websites that sell. Email her now at rvalles@jawdrop.com or visit http://www.jawdrop.com

 

Sales - Wikipedia, the free encyclopedia
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en.wikipedia.org
 
Sales Jobs .com Worlds Largest Sales Employment Site
Sales Jobs features thousands of sales jobs for sales professionals.
www.salesjobs.com
 
Manage Smarter - Performance Gateway
Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine.
www.salesandmarketing.com
 
Oracle Customer Relationship Management Solutions
Oracle's products cover the breadth of CRM functionality—from sales, ... With Siebel CRM On Demand, you can accelerate sales, improve marketing and deliver ...
www.oracle.com
 
Sales and related occupations
Sales and related occupations. Advertising sales agents · Cashiers · Counter and rental clerks · Demonstrators, product promoters, and models ...
www.bls.gov
 
Sales Jobs - Search Sales & Marketing Jobs at Monster.com
Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ...
sales.monster.com
 
Government Sales and Auctions: FirstGov.gov
Official site for information on all sales and auctions of government surplus property and assets.
www.firstgov.gov
 
Sales and Marketing Executives International
Worldwide association of sales and marketing management.
www.smei.org
 
GPO U.S. Government Bookstore: Main Page
Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections.
bookstore.gpo.gov
 
Sales
Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ...
www.managementhelp.org
 
Sales Resource Center - Business Sales Web Site - Small Business ...
Sales resource center at Inc.com, small business sales and marketing information.
www.inc.com
 
Sales - Wex
Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ...
www.law.cornell.edu
 
Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com
Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today.
sales-marketing.careerbuilder.com
 
Compare prices for retail store sales at SalesCircular
SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads.
www.salescircular.com
 
Sales Jobs in Canada - workopolis.com
Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ...
www.workopolis.com
 
free online sales training articles, sales & selling processes ...
Sales and selling terms explained. (Scroll down a little bit to find this set of terms.)
www.businessballs.com
 
Music Sales Group
Music Sales Group - Eight Offices and three distribution centres worldwide bring you the world's best music. The Music Sales Group is Europe's largest ...
www.musicsales.com
 
Sales Autopsy
A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople.
www.salesautopsy.com
 
REALTOR.com: Real estate listings & homes for sale
REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS.
www.realtor.com
 
Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ...
Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily.
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