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3 Steps To Better Sales Copywriting
Whether you’re wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing:
You’re nothing more than a salesperson.
There’s an old saying in the “business” that, “a copywriter is a salesperson sitting in...
Increase Your Book Sales: When a Book for Sale is No Longer a Book for Sale
Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun. Dede Hall, author of The...
Sales Training – A Short Course, Part I
In many organizations, sales managers and experienced producers have training responsibilities for which they are ill-prepared and, in some cases, barely qualified. If that’s you, the following may just be a lifesaver. "Training must not be...
Seven reasons to use direct mail for sales lead generation.
1. Personal Unlike an advertisement in a trade publication, which can be read by anyone, your sales letter arrives at your prospect’s place of business as a piece of personal communication from your mind to his. Also, unlike any other medium, direct...
The Nine Warning Signs that You need a Sales Video
Corporate videos are an important sales tool that can often be overlooked in marketing budgets.
We look at the top nine tell-tale signs that indicate whether your company is in need of an innovative and effective way to promote itself.
1....
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Why Your Sales Copy Should Be Written As If It Will Never Be Read At All!
What is enthusiasm?
Well, consulting good ol' Mr. Webster, you could stake a claim that enthusiasm is "an absorbing possession of the mind by an interest, study, or pursuit; [an] ardent interest."
Isn't that a typical Webster's dictionary for you? It gives you the literal meaning of the word, but fails to actually convey its true essence.
When I think of 'enthusiasm', I immediately think of a wise saying that you may have heard:
"The true spirit of enthusiasm can be found in its own last four letters: 'I Am Sold Myself'."
You see, enthusiasm is a lot like passion. One cannot be merely 'excited' about something and at the same time be 'passionate' about it.
Passion involves every aspect of your existence, combined into one big swirl of dedication, love, and appreciation for something or someone.
Before you go any further in your career - or in your life - you must ask yourself the question, "Am I enthusiastic about what I am doing right now?" If you take into consideration the wisdom in the passage above, you may be surprised at your own answer.
To be enthusiastic about something is to be so involved with the idea of its existence, potential, and prospects in the future, that you yourself believe in it whole-heartedly, 110%.
When you write your sales copy, be sure to let your enthusiasm SHINE through your words. Too many people simply state what a product can do for a customer if he or she purchases it.
Instead, try not to word your copy to be read like 'sales
material'. In fact, you should aim to craft your copy like it won't be read at all! Your words should seem like YOU YOURSELF are standing in front of your customer, discussing the incredible aspects of your product with them!
For example, you may have a sales pitch like...
"Brand new software eliminates the need for hours and hours of keyword searches!"
...But when you let your enthusiasm into the picture, that stale sale pitch could become...
"What would you pay to spend two more hours with your family TONIGHT, instead of working on the Internet? Help has finally arrived!"
You see how much more intriguing the second headline reads? It doesn't give too much about the product away right off the bat, but it directly represents how your product will HELP YOUR CUSTOMER! Plus, when the line is read, it feels as if you are being SPOKEN TO, not PITCHED TO!
That means more clicks on that link, more people interested in learning about your product, and (if you play the rest of your cards right...) more sales in the end!
Just allow your enthusiasm into your life more often, and I will guarantee that it won't just be your wallet that will benefit!
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ What can a 20-year-old college student teach YOU about making SERIOUS money on the Internet? Visit http://www.money2bmade.com right now for your FREE copy of my new ebook!
About the Author
Owner of Money2BMade.com! -- An comprehensive guide to the MANY ways of making SERIOUS money using the Internet!
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Sales - Wikipedia, the free encyclopedia |
Dubious selling practices may occasionally result in a sale if the ... These can be slightly influenced by the salesperson, however, the sales person knows ... |
en.wikipedia.org |
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Sales Jobs .com Worlds Largest Sales Employment Site |
Sales Jobs features thousands of sales jobs for sales professionals. |
www.salesjobs.com |
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Manage Smarter - Performance Gateway |
Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine. |
www.salesandmarketing.com |
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Oracle Customer Relationship Management Solutions |
Oracle's products cover the breadth of CRM functionality—from sales, ... With Siebel CRM On Demand, you can accelerate sales, improve marketing and deliver ... |
www.oracle.com |
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Sales and related occupations |
Sales and related occupations. Advertising sales agents · Cashiers · Counter and rental clerks · Demonstrators, product promoters, and models ... |
www.bls.gov |
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Sales Jobs - Search Sales & Marketing Jobs at Monster.com |
Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ... |
sales.monster.com |
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Government Sales and Auctions: FirstGov.gov |
Official site for information on all sales and auctions of government surplus property and assets. |
www.firstgov.gov |
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Sales and Marketing Executives International |
Worldwide association of sales and marketing management. |
www.smei.org |
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GPO U.S. Government Bookstore: Main Page |
Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections. |
bookstore.gpo.gov |
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Sales |
Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ... |
www.managementhelp.org |
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Sales Resource Center - Business Sales Web Site - Small Business ... |
Sales resource center at Inc.com, small business sales and marketing information. |
www.inc.com |
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Sales - Wex |
Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ... |
www.law.cornell.edu |
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Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com |
Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today. |
sales-marketing.careerbuilder.com |
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Compare prices for retail store sales at SalesCircular |
SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads. |
www.salescircular.com |
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Sales Jobs in Canada - workopolis.com |
Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ... |
www.workopolis.com |
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free online sales training articles, sales & selling processes ... |
Sales and selling terms explained. (Scroll down a little bit to find this set of terms.) |
www.businessballs.com |
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Music Sales Group |
Music Sales Group - Eight Offices and three distribution centres worldwide bring you the world's best music. The Music Sales Group is Europe's largest ... |
www.musicsales.com |
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Sales Autopsy |
A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople. |
www.salesautopsy.com |
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REALTOR.com: Real estate listings & homes for sale |
REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS. |
www.realtor.com |
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Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ... |
Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily. |
www.nationjob.com |
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