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Informative Articles

Building a sales force that pays for itself
The elements involved in building a sales force, especially one that pays for itself and also adds value to any business, are many and varied. The whole purpose and direction of a sales manager needs to be directed to creating a sales force that...
Close More Sales with a Direct Approach
Pretty much anyone you ask rolls their eyes when talking about salespeople. "Windbag", "Schmoozer" and "Full of hot air" are the phrases that come to mind - well, those are the nice phrases. Salespeople have bad reputations. Many times this...
How to Use Humor to Increase Sales
Using cartoons can help brand your marketing and drive home important messages. Although surprisingly inexpensive to acquire, humor can be one of your most powerful marketing tools. Humor puts your readers at ease. Readers appreciate a touch of...
Successful Sales Strategies: Winning the Close Ones
The “Three Cs” in building customer relationships are a key component of professional selling skills. Indianapolis, IN (PRWeb) November 23, 2003 – The deal is coming down to the wire. The buyer perceives the competitor’s solution as...
Top Ten Ways of Why and How to Write your Book's Sales Letter
Top Ten Ways of Why and How to Write your Book's Sales Letter Judy Cullins ©2005 All Rights Reserved. Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. To counter this make sure...
 
Winning Sales Letters Always Build Rapport.- Here's How...

Listen, wouldn't you love to have the power to influence people
to listen to you, to your ideas, to your demands,
maybe even give money to you? And maybe even create a loyal base
of customers, fans, or friends? I know I would.
So how do we go about that? One answer, my friend. Rapport.
It's a technique not only used by sales superstars.
Religious leaders, politicians and business leaders also use it.

How do we create rapport?

Here are a few methods for creating rapport:

Yes Sets/A.R.C.ing Statements. In copy we can occasionally
sprinkle a few statements that are obvious yes questions.
For example:
(You know it's important to learn this don't you?.
/Isn't it a great time to start a business?
/Going to college will give you an edge won't it.
/You do want more excitement in your life don't you?
/You deserve the best things in life don't you.)

Adding a question mark as opposed to a period is still open
for debate so use what you feel will be best for your situation.
Again the point of this technique is to get Mr. Prospect
agreeing with you and hopefully be put in a "yes" frame of mind
so he'll be more open to saying yes to your offer.

Pacing/Undeniable Truths.
This technique is similar to the above mentioned technique.
With undeniable truths you sprinkle your copy with statements
that are obvious statements you and your prospects accept.
A few examples: (As you read this letter you notice I put
the words unconditional guarantee in big bold letters.
/Why have I sent you this two-page letter?
/As


you saw from the statistics I listed earlier that the rate
is 6% now.
/Remember what Bill Woods said in his testimonial?
Well it can happen for you too).
It's been said that you should use three to four pacing statements
before you introduce a new thought that directs them to respond
the way you want.

Mirroring.
This technique is simply becoming like your prospects in appearance,
tone, and using the words that they're familiar with.
For example, you wouldn't want to use graphics that convey
the appearance of power for a food product or a cookbook.
And you wouldn't want to talk to an accountant in copy
the same way you would to a construction worker.
Mirroring is simply becoming like your prospects, not just
in graphics, but also print.

Rapport if very similar to building credibility.
The main difference between projecting an image of credibility
and building rapport is that your prospect may already believe you
and yet they don't identify with you enough to open their wallets.
The thing you want to remember is people trust those who are
more like them. And you can gain trust using the techniques
discussed in this free report.

About the Author

Yours FREE: 10 Minute $ales Letter Critique by
Psychological Sales Letter Specialist (TM) Mike Jezek.
Find out where the weak spots of your sales letters are
and how to make them capable of starting buying frenzies.
Get your FREE critique from Mike Jezek now.
Email: mailto:miknlisa@gtcinternet.com
http://www.irresistiblecopywriting.com Copyright 2002 Mike Jezek

 

Sales - Wikipedia, the free encyclopedia
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en.wikipedia.org
 
Sales Jobs .com Worlds Largest Sales Employment Site
Sales Jobs features thousands of sales jobs for sales professionals.
www.salesjobs.com
 
Manage Smarter - Performance Gateway
Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine.
www.salesandmarketing.com
 
Oracle Customer Relationship Management Solutions
Oracle's products cover the breadth of CRM functionality—from sales, ... With Siebel CRM On Demand, you can accelerate sales, improve marketing and deliver ...
www.oracle.com
 
Sales and related occupations
Sales and related occupations. Advertising sales agents · Cashiers · Counter and rental clerks · Demonstrators, product promoters, and models ...
www.bls.gov
 
Sales Jobs - Search Sales & Marketing Jobs at Monster.com
Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ...
sales.monster.com
 
Government Sales and Auctions: FirstGov.gov
Official site for information on all sales and auctions of government surplus property and assets.
www.firstgov.gov
 
Sales and Marketing Executives International
Worldwide association of sales and marketing management.
www.smei.org
 
GPO U.S. Government Bookstore: Main Page
Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections.
bookstore.gpo.gov
 
Sales
Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ...
www.managementhelp.org
 
Sales Resource Center - Business Sales Web Site - Small Business ...
Sales resource center at Inc.com, small business sales and marketing information.
www.inc.com
 
Sales - Wex
Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ...
www.law.cornell.edu
 
Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com
Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today.
sales-marketing.careerbuilder.com
 
Compare prices for retail store sales at SalesCircular
SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads.
www.salescircular.com
 
Sales Jobs in Canada - workopolis.com
Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ...
www.workopolis.com
 
free online sales training articles, sales & selling processes ...
Sales and selling terms explained. (Scroll down a little bit to find this set of terms.)
www.businessballs.com
 
Music Sales Group
Music Sales Group - Eight Offices and three distribution centres worldwide bring you the world's best music. The Music Sales Group is Europe's largest ...
www.musicsales.com
 
Sales Autopsy
A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople.
www.salesautopsy.com
 
REALTOR.com: Real estate listings & homes for sale
REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS.
www.realtor.com
 
Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ...
Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily.
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