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All about SEO or SFO?
First let's start with definitions: SEO:Search Engine Optimization, SFO: Search Friendly Optimization. These two things are what most webmasters have trouble balancing. These things seem to always be on opposite ends. On one hand you have to make...
Honest In-Depth SEO Elite Review
This is a REAL IN-DEPTH review of the SEO Elite version 3.2 software that is currently out. Every claim I make here is 100% accurate, and you can even verify the results yourself. I started up my Central Florida Surf Report website in January...
How to Choose Keywords for Maximum SEO Effectiveness
Choosing the right keywords and phrases for your search engine optimization (SEO) program is critical to its success. The right keywords drive targeted traffic to your website – prospects that are ready to buy. The wrong keywords attract web...
SEO vs. Content creation
There are so many trends and opinions you can find on the net and most of them are valid, or were valid at one time. Through search engines trends and general internet trends, the only thing that conitually brings traffic to my site is quality...
SEO-What To Look Out For When Choosing An SEO Firm
Search Engine Optimization/Marketing. The never ending pursuit of getting on that first page of Google. What does it really take to get there? How long will it take me to get there? This is my first post to this column but over time I hope to answer...
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Article Writing: SEO, Expert Authors and the Dumbification of the Internet
Article authors who use SEO (Search Engine Optimization) keywords to attract attention and falsely position themselves as experts, are like impurities in the water, clogging up the pipes. This is indeed a sorry situation. Unlike the days when the internet was young, if you want to find good information, you have to filter out the dirt first.
When you do web research using keywords, do you generally have to read anywhere from 4-7 articles on one particular topic before finding one written by an intelligent human being? SEO abuse is making it more and more difficult to locate the people with real expertise and valuable insights. It's a growing problem, to say the least. But in terms of information-gathering, how do we pick through the chaff and get to the gold?
Use Specialized Terms in Your Keyword Search
When I'm in research mode, in addition to keywords, I use specific and/or specialized terms in my web searches. This helps me scope out authors with real knowledge as opposed to the BS artist looking to make a quick buck. It works for me, and it can work for you as well.
For example, let's say you're a writer, and you want to learn the proper protocol for submitting a query letter. If you search using the words 'query letter,' know what's going to come up? A million and one hits, the majority of which will be ads, which serve no purpose if you're trying to learn something new. But if you type in 'query letter' and 'format' and 'cover page' all in the same search box, you may be able to find some really helpful information from publishing experts who know everything there is to know about query letters.
Make Sure Your Specialized Terms are Still Considered Special
It's worth noting that specialized terms often evolve into keywords as their meaning becomes widespread. Unfortunately, as the evolve in popularity, they devolve with respect to informational value.
In the old days, if I wanted to find a good article about nutrition and the immune system, I might look up 'free radical fighters'. It was something that only real nutrition specialists knew about. In today's more health-conscious world, the term 'free radical fighters' is wildly popular. Where it was once strictly textbook terminology, it's now a "buzz word," used to advertise things like shampoo. As such, it's become a 'dumbed down' term; a fancy word that's being thrown around, and as a result, you see it in lots of places where there's nothing 'specialized' at all! Consequently, if I do a web search using this keyword, it's going to take me several tries before finding detailed information that I can actually
learn from.
So: how does this impact information researchers, authors, and the quality of content on the internet? The diligent web hunter should choose his web search words wisely. And the author who wants to leverage SEO with keywords, should also fortify his articles with real and valuable information- including specialized terminology. In doing so, perhaps we have a shot at keeping the internet's article content informative, relevant, and valuable to the reader.
Authors, Do Your Part for the Future of Internet Communication
Are you an author with real expertise, who's feeling 'elbowed out' by folks who use tawdry keyword manipulation tactics to attract attention on the web? Don't worry about those people, and don't give up! The dumbification of the internet does not have to be, if we don't let it happen. Just keep on writing, and do it the smart way- that will both attract visitors through search engine optimization, and provide your readers with real, valuable information they can learn from and use. Include keywords, include specialized knowledge, include it all. Get it out there, get writing, and don't lose sight of your goals!
At times, you may find yourself swept away on the intoxicating wave of high-speed communication. Seem so easy to just start hammering out any old shpiel about this or that, throw in some popular keywords, call it an article, spread your name around and convince people you're an expert. Right?
Wrong. Authors, don't get sucked in by all the hype and sensationalism on the internet. Never skimp on quality for quantity and the hope of instant fame... because if you do, you'll flare up and be snuffed out in a millisecond. It takes years to build your reputation as an expert, and rightly so. Prestige must be earned, can't be bought, and won't ever be yours if you take shortcuts. If you really want to brand yourself as an expert in your field, keeping working, keep learning and keep growing. Your success will come in due time.
If you listen to those who believe in the Laws Of Attraction as applied to internet business, they'd probably say "People with higher aspirations and creative solutions will find each other." Let's hope they're right.
Copyright 2005 Dina Giolitto. All rights reserved.
About the Author
Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit Wordfeeder.com for free tips on branding, copywriting, marketing and more. Request a project quote by email: seniorcopywriter@yahoo.com.
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| Search Engine Optimization, Google Optimization - SEO Chat |
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| Aaron Wall's SEO Book.com |
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| SEO Today |
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| Search Engine Watch is the authoritative guide to searching at Internet search engines and search engine registration and ranking issues. |
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| Submit Express - Search Engine Placement, Optimization, SEO Marketing |
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| The SEO Analyzer is a FREE tool that uses a sophisticated algorithm that detects how optimized your web design is for search engines. |
| sitening.com |
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| SEO Company For Search Engine Optimization |
| Weblinx Limited - SEO Company for UK Search Engine Optimization. |
| www.weblinx.biz |
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| Matt Cutts: Gadgets, Google, and SEO |
| I believe that Google is the only search engine that will confirm to webmasters ... If you pick a bad search engine optimizer (SEO) and they make a ton of ... |
| www.mattcutts.com |
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