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Branding Versus SEO
Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or...
Free Online SEO Tools
For anyone wanting to do a bit of their own Search Engine Optimisation, there is an abundance of free online SEO tools available on the internet. Most of them provide some pretty impressive statistics and information to help you optimise your...
Screwed: Is this an inevitability in the SEO World?
By about 2pm everyday, each of my team members has spoken to a good handful of clients and potential clients who have been speaking with other SEO firms. This an absolutely wonderful thing to see, as in the past in our industry, not enough of our...
SEO Success: Step Three is Creating Long-Term Popularity
Finally, after the hard-core efforts that are directly related to generating traffic to your website, you next step is to develop a strategy that creates follow-on, long-term traffic. Several methods exist for this Tier III strategy:
- Taking the...
Wiki - What SEOs can learn from it
I've been actively researching ways to quickly and effectively build content to websites. And while blogs tend to be near the top of the list, there are other opportunities out there.
One such opportunity is a Wiki. And while a Wiki...
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Basic SEO For Your Wisconsin Site - Part 1
What many people in Wisconsin don't know is that in order to get
a top ranking site in Wisconsin, you will have to build your
site around a small and focused niche.
However, you most likely are in a good situation, because very
few people have worked to make improvements to their sites in
Wisconsin and that will make you even more likely to get a top
ranking site in Wisconsin.
Maybe it will be a top site about your current business or it
will be a high ranking site about your hobby or passion.
Just do the work and the choice will be yours. There is no
guaranteed rankings though, but here are a few tips to help you
along the way.
First, the search engines like sites that are designed around
and optimized around a small niche.
For example:
If your business is green widgets, your site and articles should
only be about green widgets and closely related topics, such as
maybe blue widgets.
You will also need to know what Wisconsin related keywords are
the most profitable. With search engines you can never get a
guaranteed top or high search engine
ranking, but you will be
more likely to be ranked high if you improve your position by
targeting the top keywords.
Second, you should only design your optimization around one
keyword per web page on your site. You also need to build lots
and lots of pages, because then you are more likely to be found
by the search engines.
For example:
A page about blue widgets will not be found in the top search
engines when somebody searches for green widgets. But if you
have one Wisconsin page about blue widgets and one Wisconsin
page about green widgets, you can be ranked high for both of
your keyword phrases.
Identify the best keywords, build many pages and you will see
that you can get a top ranking site in Wisconsin. Keep in mind
though, that keywords with few searches per day and little
competition often are the ones that will get you the most
traffic in the long run.
About the author:
Johnny is an author who thinks Wisconsin is the best place on
earth. He also writes about ice
hockey equipment and the NHL.
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