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Search Engine Optimization (SEO) - Fix Your OffPage!
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CEO Meet SEO - Introduction to Optimization
Having been in the search marketing industry for a couple of years, it still strikes me when I meet website owners that have just recently become aware of this “phenomenon”.
The newbies introduction.
Search Engine Optimization (SEO) in a nutshell is helping a website to achieve higher positioning on search engines and thus to be found by users typing in a specific query related to the website contents.
The first thing most searchers do when looking for anything on the web, is turn to their favourite search engine, for example: Google, Yahoo! and MSN to name the top three, type in their query (what they are looking for), press submit, and results magically appear approximately 3 seconds later.
For most searchers whatever is displayed on that very first page is deemed the most relevant of the hundreds and sometimes thousands of websites on the search engine’s index.
It has been proven that most people do not browse further than the first two result pages at most; therefore it is safe to assume that if your site is not listed on the first 10 – 20 results it will likely not be found.
Gaining position.
SEO uses various techniques to help prepare and boost a website into these sought after positions.
Some of the techniques used are, but not limited to:
1.Site architecture
2.Optimized content
3.Optimized html
4.Link building campaigns
To briefly explain these four points:
1.Site architecture – the directory & page structure, page names, domain name and language (asp, php, jsp, html etc. )
2.Optimized content – Key-phrases are chosen based on target market. (Key-phrases are the phrases that people will type into their browser when they are looking for something on the web.) Each page of a website is optimized for a particular term. The page copy, image names, hyperlinks etc are all carefully optimized in strategically chosen areas to reflect this particular term to the spider.
3.Optimized html – One area is the page title and meta description. This is what most search engines use to display in their results pages. This is the area that sets your site apart from the other nine results that are displayed on the page and encourages the user to choose your site.
4.Link building campaigns – Google developed their PageRank algorithm to determine the relevancy of sites as seen from a hub or group perspective. In a nutshell it ranks sites out of 10 based on how many other sites are linked to it. The
theory goes that if many sites are interested in that site, then that site is surely important to users and therefore it should be important in the index. To kick-start a site Link builders are assigned to research sites that are in similar industries to their own projects, email the relevant webmaster and exchange links. In so doing, building up the site’s relevance within the hub. Once the relevance is built up, the Link building will occur on a more natural basis and link building requests should no longer be necessary.
SEO is just one area of the growing search engine marketing service industry. Most website owners turn to it first as it is a source of free traffic, unlike that of Pay per Click or Affiliate Marketing Campaigns. If you have a good SEO consultant, it is also quite easy to implement on your site, as the consultant will work with your existing site to improve its SEO friendliness.
The two major areas of search marketing are SEO and PPC, with Affiliate Marketing swiftly catching up to the former. Both PPC and SEO are equally important to ensure healthy and larger target market coverage.
Where PPC does not reach the intended market, SEO will…and vice versa, thereby increasing ROI two-fold. If you intend on making use of a PPC strategy for your website, be sure to include the services of a Web Analytics consultant. He or she will ensure that your dollars are not spent in vain on your PPC campaign and that you will benefit from good returns.
Together the SEO and Web Analyser make a powerful team.
The next step.
Contact a well informed SEO consultant to assist your site in achieving optimum exposure on the web. Be sure to obtain a list of their recommended changes prior to implementation. If they refuse to disclose their methods, it is safe to assume that their methods may be somewhat less than ethical.
Be sure to request reports on your site’s improvement, keeping in mind that SEO is not a quick fix and may take up to three months to see the desired results.
There is no doubt that optimizing your website will make a vast difference to your overall ROI. By optimizing your site it will benefit from increased exposure on the search engines and thereby increased traffic leading on to your site.
About the Author
Christine Stander is a professional search engine optimisation and online marketing strategist with experience in many facets of search marketing, user behaviour analysis and brand management.
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| Search Engine Optimization, Google Optimization - SEO Chat |
| Search Engine Optimization, Google Optimization - SEO Chat. |
| www.seochat.com |
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| Search engine optimization - Wikipedia, the free encyclopedia |
| Search engine optimization (SEO) is a subset of search engine marketing, and deals with ... The term SEO can also refer to "search engine optimizers", ... |
| en.wikipedia.org |
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| SEO Home |
| Mentor an SEO Scholar! 8/7/2006. Click here to learn more. ... 55 Exchange Place New York, NY 10005 (212) 979-2040 info@seo-usa.org ... |
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| Webmaster Help Center - What's an SEO? Does Google recommend ... |
| Ask your SEO firm if it reports every spam abuse that it finds to Google ... Ethical SEO firms report deceptive sites that violate Google's spam guidelines. ... |
| www.google.com |
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| Aaron Wall's SEO Book.com |
| Aaron Wall offers search engine news, reviews of tools, and an ebook for sale. |
| www.seobook.com |
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| SEO Today |
| Provides articles and information about the search engine optimization and marketing industry. Latest articles can be sent via email. |
| www.seotoday.com |
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| SEO: See what people are saying right now on Technorati |
| See all blog posts tagged with SEO on Technorati. ... This page shows everything that has been tagged with SEO. To contribute to this page include this code ... |
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| Seo: See what people are saying right now on Technorati |
| See all blog posts tagged with seo on Technorati. ... Professional SEO Marketing Firm www.cherryoneweb.com - Cherryone is a SEO firm that gets results for ... |
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| Pages tagged with "seo" on del.icio.us |
| 秋元@サイボウズラボ・プログラマー・ブログ: あのライバルは SEO で抜けるのか? ... L'aggiornamento di un SEO | Articoli Webmarketing | Webmarketing.HTML.it ... |
| del.icio.us |
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| Seo Administrator - seo tools, seo software, optimization software ... |
| Seo Administrator is an integrated suite of web promotion utilities that cover all aspects of website optimization and promotion. |
| www.seoadministrator.com |
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| Search Engine Watch: Tips About Internet Search Engines & Search ... |
| Search Engine Watch is the authoritative guide to searching at Internet search engines and search engine registration and ranking issues. |
| searchenginewatch.com |
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| AddMe, Search Engine Optimization Submission Free Site Promotion ... |
| A leader since 1996, search engine submission, search engine optimization, free search engine submission, site submission, and website promotion. |
| www.addme.com |
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| What is SEO? - A Word Definition From the Webopedia Computer ... |
| This page describes the term SEO and lists other pages on the Web where you can find additional information. |
| www.webopedia.com |
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| SEO: Search Engine Optimisation. SEO copyright advice. FREE SEO ... |
| Provides free search engine keyword reports for UK websites and strategies for unlisted websites. |
| www.ihaveawebsite-nowwhat.co.uk |
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| Search Engine Roundtable ::: The Pulse Of The Search Marketing ... |
| A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major ... |
| www.seroundtable.com |
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| Search Engine Optimisation Marketing & Pay per Click Advertising ... |
| Offers search engine marketing and paid search engine advertising. Australia. |
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| Submit Express - Search Engine Placement, Optimization, SEO Marketing |
| Search engine optimization services with guaranteed Top 10 results. Submit your website URL to 40 major search engines for FREE ! |
| www.submitexpress.com |
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| SEO Analyzer - SEO Tools - Nashville SEO, SEM, Internet Strategy ... |
| The SEO Analyzer is a FREE tool that uses a sophisticated algorithm that detects how optimized your web design is for search engines. |
| sitening.com |
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| SEO Company For Search Engine Optimization |
| Weblinx Limited - SEO Company for UK Search Engine Optimization. |
| www.weblinx.biz |
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| Matt Cutts: Gadgets, Google, and SEO |
| I believe that Google is the only search engine that will confirm to webmasters ... If you pick a bad search engine optimizer (SEO) and they make a ton of ... |
| www.mattcutts.com |
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