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Professional SEO: Hand Off to Bob or Outsource the Job
We are often asked if professional SEO (search engine optimization) can be done effectively utilizing in-house talent. Despite our obvious self-interests on the subject, our answer is always a qualified "yes"– you can achieve professional SEO...
SEO For The Big Three
SEO For The Big Three
Ranking your website highly on one of the "big three" search
engines (Google, Yahoo or MSN) is a daunting task let alone
ranking your website highly on all three. Three engines, three
algorithms, three different sets...
There Should Be More to your SEO Consultant Than Rankings
There Should Be More to your SEO Consultant Than Rankings
By David Leonhardt, SEO Consultant
Perhaps one of the biggest misconceptions in SEO is that ranking at Google and Yahoo is all that counts in search engine optimization. Potential...
Top 10 Little Used SEO Strategies
There are millions of web sites trying to get listed in the top 20 to 30 spots on the major search engines. That's a lot of competition! So if you're having a hard time getting those spots, maybe you should try some little used but effective seo...
Webpositionexpert - SEO - Website Optimization Service, Search Engine Positioning
Increased targeted online traffic to your website is
essential for the success of your company's presence online, and
its not just about editing your website's HTML tags.
Webpositionexpert (www.webpositionexpert.com) is a company...
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Don't Make the Top 30 SEO Mistake
SEO consultants will tell you that you need to be in the Top 30 or you can pretty much give up any hope of getting a visitor to your web site.
Yes, there is truth in that Top 30 goal. Occasionally, a potential customer will make his or her way to the #30 position in search of a particular product or service. The odds just aren't that high.
Yet, industry research and ongoing search engine user behavior analysis shows that most people will focus on the first few results. Who can blame them? It takes a great deal of patience to wade through the rest of the options.
It's going to mean a great deal more if you can get that prized search term in the Top 10 (first screen) or even the Top 3 or Top 5 with the right SEO marketing strategies.
With so much competition, is that even possible? Yes - if you're realistic. Here's the key: don't spend an inordinate amount of time in the single keyword "cars" if you offer something more specific, such as "automotive accessories." You stand a much better chance of getting that coveted top spot with a more reasonable search phrase.
Don't ignore
those single words if they really represent what you do. Generally, single words have a fighting chance if other SEO factors are rooting for you along the way, including pages with lots of content, options to include content up high, other pages featuring the same keyword, a domain name with the keyword, a page name with the keyword and plenty of link popularity built around the keyword. You just have to tie it all together.
Obviously, fewer people search for "automotive accessories" than "cars." But you'll be able to reach more search engine users - and prospective customers - if you frame most of your SEO strategy around specific search engine phrases that adequately reflect what you do. Join the Top 10 Club and reap the benefits.
About the Author
Michael Murray is vice president of Fathom SEO, an Ohio-based search engine optimization firm. He authored the “U.S. Manufacturers Resist Natural Search Engine Optimization and Online Sales Leads” study and a white paper, "Search Engine Marketing: Get in the Game." michael@fathomseo.com
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| Search Engine Optimization, Google Optimization - SEO Chat |
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| Search engine optimization - Wikipedia, the free encyclopedia |
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| sitening.com |
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| SEO Company For Search Engine Optimization |
| Weblinx Limited - SEO Company for UK Search Engine Optimization. |
| www.weblinx.biz |
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| Matt Cutts: Gadgets, Google, and SEO |
| I believe that Google is the only search engine that will confirm to webmasters ... If you pick a bad search engine optimizer (SEO) and they make a ton of ... |
| www.mattcutts.com |
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