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SEO = Search Engine Optimization, tips on successful page ranking
We at www.invision-graphics.com get asked this question allot, how do I improve my page rank in www.Google.com and how do I get spider bots to crawl my web-site? One of the key things to remember when developing your web-site presence is to...
SEO: The Fixer Upper
Most entrepreneurs are clueless. Most of them are lost. Most of them have no idea what a SEO can do for you and, of course, your website. Most businessmen, like me, were lost because they did not have the right material, the experience, and the...
Street Smarts vs. Book Smarts -- the Battle for SEO Supremacy
"Why Search Engine Marketing is the Internet's Classic Battle Between Street Smarts and Book Smarts". eBizBlogBytes "This Week's Top eCommerce Commentary" by Kamau Austin In this Article... - Search Engine Marketing the Internet's Classic Battle...
The Advantages of SEO Training
It is estimated that at least 340 million people use search
engines to find products and services every day. That's a lot of
people. The top search engines use link popularity to decide
which sights come up first when you do a search. Wouldn't it...
The Failure of the SEO System.
The Failure of the SEO System. I see people daily preaching about how web site owners need to pay upwards of $7,500.00 or more for a marketing consultant who also practices search engine optimization. The reason given for this is that any SEO...
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Google's New SEO Rules
Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as "Allegra", has left some web sites in the dust and catapulted others to top positions. Major updates like this can happen a few times a year at Google, which is why picking the right search engine optimization company can be the difference between online success and failure. However, it becomes an increasingly difficult decision when SEO firms themselves are suffering from the Allegra update.
Over-optimization may have played the biggest part in the dropping of seo-guy.com from the top 50 Google results. Filtering out web sites that have had readability sacrificed for optimization is a growing trend at Google. It started with the Sandbox Effect in late 2004, where relatively new sites were not being seen at all in the Google results even with good keyword placement in content and incoming links. Many thought it was a deliberate effort by Google to penalize sites that had SEO work done. It's a few months later and we see many of the 'sandboxed' web sites finally appearing well for their targeted keywords.
With 44 occurrences of 'SEO' on the relatively short home page of seo-guy.com, and many of them in close proximity to each other, the content reads like a page designed for search engine robots, not the visitor. This ranking shift should come as no surprise to SEO professionals as people have been saying it for years now: Sites should be designed for visitors, not search engine robots. Alas, some of us don't listen and this is what happens when search engines finally make their move.
One aspect of search engine optimization that is also affected
in a roundabout way is link popularity development. After observing the effects of strictly relevant link exchanges on many of our client's sites recently, we've noticed incredibly fast #1 rankings on Google. It seems Google may be looking out for links pages designed for the sole purpose of raising link popularity and devalues the relevance of the site. After all, if a links page on a real estate site has 100 outgoing links to pharmacy sites, there has to be a lot of content on that page completely unrelated to real estate. Not until now has that been so detrimental to a site's overall relevance to search terms. It goes back to the old rule of thumb: Make your visitors the top priority. Create a resources page that actually contains useful links for your site users. If you need to do reciprocal linking then keep it relevant and work those sites in with other good resources.
Keeping up with the online search world can be overwhelming for the average small business owner or corporate marketing department. Constant Google changes, MSN coming on the scene in a big way, and all the hype around the new Become.com shopping search function can make heads spin. But just keep things simple and follow the main rules that have been around for years. Google, as well as other search engines, won't ever be able to ignore informative, well written content along with good quality votes from other web sites.
About the Author
John Metzler is the co-creator of Abalone Designs, Inc. www.abalone.ca, a Search Engine Optimization company in Vancouver, Canada. He has been involved in web design and web marketing since 1999 and has helped turn Abalone Designs into one of the top SEO companies in the world.
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| Search Engine Optimization, Google Optimization - SEO Chat |
| Search Engine Optimization, Google Optimization - SEO Chat. |
| www.seochat.com |
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| Search engine optimization - Wikipedia, the free encyclopedia |
| Search engine optimization (SEO) is a subset of search engine marketing, and deals with ... The term SEO can also refer to "search engine optimizers", ... |
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| SEO Home |
| Mentor an SEO Scholar! 8/7/2006. Click here to learn more. ... 55 Exchange Place New York, NY 10005 (212) 979-2040 info@seo-usa.org ... |
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| Webmaster Help Center - What's an SEO? Does Google recommend ... |
| Ask your SEO firm if it reports every spam abuse that it finds to Google ... Ethical SEO firms report deceptive sites that violate Google's spam guidelines. ... |
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| Aaron Wall's SEO Book.com |
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| Provides articles and information about the search engine optimization and marketing industry. Latest articles can be sent via email. |
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| SEO: See what people are saying right now on Technorati |
| See all blog posts tagged with SEO on Technorati. ... This page shows everything that has been tagged with SEO. To contribute to this page include this code ... |
| www.technorati.com |
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| Seo: See what people are saying right now on Technorati |
| See all blog posts tagged with seo on Technorati. ... Professional SEO Marketing Firm www.cherryoneweb.com - Cherryone is a SEO firm that gets results for ... |
| www.technorati.com |
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| Pages tagged with "seo" on del.icio.us |
| 秋元@サイボウズラボ・プログラマー・ブログ: あのライバルは SEO で抜けるのか? ... L'aggiornamento di un SEO | Articoli Webmarketing | Webmarketing.HTML.it ... |
| del.icio.us |
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| Seo Administrator - seo tools, seo software, optimization software ... |
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| Search Engine Watch: Tips About Internet Search Engines & Search ... |
| Search Engine Watch is the authoritative guide to searching at Internet search engines and search engine registration and ranking issues. |
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| A leader since 1996, search engine submission, search engine optimization, free search engine submission, site submission, and website promotion. |
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| What is SEO? - A Word Definition From the Webopedia Computer ... |
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| SEO: Search Engine Optimisation. SEO copyright advice. FREE SEO ... |
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| Search Engine Roundtable ::: The Pulse Of The Search Marketing ... |
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| Search Engine Optimisation Marketing & Pay per Click Advertising ... |
| Offers search engine marketing and paid search engine advertising. Australia. |
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| Submit Express - Search Engine Placement, Optimization, SEO Marketing |
| Search engine optimization services with guaranteed Top 10 results. Submit your website URL to 40 major search engines for FREE ! |
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| SEO Analyzer - SEO Tools - Nashville SEO, SEM, Internet Strategy ... |
| The SEO Analyzer is a FREE tool that uses a sophisticated algorithm that detects how optimized your web design is for search engines. |
| sitening.com |
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| SEO Company For Search Engine Optimization |
| Weblinx Limited - SEO Company for UK Search Engine Optimization. |
| www.weblinx.biz |
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| Matt Cutts: Gadgets, Google, and SEO |
| I believe that Google is the only search engine that will confirm to webmasters ... If you pick a bad search engine optimizer (SEO) and they make a ton of ... |
| www.mattcutts.com |
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