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A Few Reminders on Key Words for SEO
How can one whip up the rankings of their website without be rejected by search engines as fluff? The rules of search engine optimization and key words seem like a never ending cycle of evolution. There are a few strategies for applying an even...
Free Online SEO Tools
For anyone wanting to do a bit of their own Search Engine Optimisation, there is an abundance of free online SEO tools available on the internet. Most of them provide some pretty impressive statistics and information to help you optimise your...
How to Harness the Power of Web Directories: The Missing Link in Your SEO Strategy
So you want exposure on the Internet? Of course you do. You want
to drive people to your site, because that's the only way your
online business can succeed. And the more eyes you can get to
your page, the better off you are. It's common...
SEO For The Big Three
SEO For The Big Three
Ranking your website highly on one of the "big three" search
engines (Google, Yahoo or MSN) is a daunting task let alone
ranking your website highly on all three. Three engines, three
algorithms, three different sets...
SEO-What To Look Out For When Choosing An SEO Firm
Search Engine Optimization/Marketing. The never ending pursuit of getting on that first page of Google. What does it really take to get there? How long will it take me to get there? This is my first post to this column but over time I hope to answer...
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Google's New SEO Rules
Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as "Allegra", has left some web sites in the dust and catapulted others to top positions. Major updates like this can happen a few times a year at Google, which is why picking the right search engine optimization company can be the difference between online success and failure. However, it becomes an increasingly difficult decision when SEO firms themselves are suffering from the Allegra update.
Over-optimization may have played the biggest part in the dropping of seo-guy.com from the top 50 Google results. Filtering out web sites that have had readability sacrificed for optimization is a growing trend at Google. It started with the Sandbox Effect in late 2004, where relatively new sites were not being seen at all in the Google results even with good keyword placement in content and incoming links. Many thought it was a deliberate effort by Google to penalize sites that had SEO work done. It's a few months later and we see many of the 'sandboxed' web sites finally appearing well for their targeted keywords.
With 44 occurrences of 'SEO' on the relatively short home page of seo-guy.com, and many of them in close proximity to each other, the content reads like a page designed for search engine robots, not the visitor. This ranking shift should come as no surprise to SEO professionals as people have been saying it for years now: Sites should be designed for visitors, not search engine robots. Alas, some of us don't listen and this is what happens when search engines finally make their move.
One aspect of search engine optimization that is also affected
in a roundabout way is link popularity development. After observing the effects of strictly relevant link exchanges on many of our client's sites recently, we've noticed incredibly fast #1 rankings on Google. It seems Google may be looking out for links pages designed for the sole purpose of raising link popularity and devalues the relevance of the site. After all, if a links page on a real estate site has 100 outgoing links to pharmacy sites, there has to be a lot of content on that page completely unrelated to real estate. Not until now has that been so detrimental to a site's overall relevance to search terms. It goes back to the old rule of thumb: Make your visitors the top priority. Create a resources page that actually contains useful links for your site users. If you need to do reciprocal linking then keep it relevant and work those sites in with other good resources.
Keeping up with the online search world can be overwhelming for the average small business owner or corporate marketing department. Constant Google changes, MSN coming on the scene in a big way, and all the hype around the new Become.com shopping search function can make heads spin. But just keep things simple and follow the main rules that have been around for years. Google, as well as other search engines, won't ever be able to ignore informative, well written content along with good quality votes from other web sites.
About the Author
John Metzler is the co-creator of Abalone Designs, Inc. www.abalone.ca, a Search Engine Optimization company in Vancouver, Canada. He has been involved in web design and web marketing since 1999 and has helped turn Abalone Designs into one of the top SEO companies in the world.
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Search Engine Optimization, Google Optimization - SEO Chat |
Search Engine Optimization, Google Optimization - SEO Chat. |
www.seochat.com |
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Search engine optimization - Wikipedia, the free encyclopedia |
Search engine optimization (SEO) is a subset of search engine marketing, and deals with ... The term SEO can also refer to "search engine optimizers", ... |
en.wikipedia.org |
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SEO Home |
Mentor an SEO Scholar! 8/7/2006. Click here to learn more. ... 55 Exchange Place New York, NY 10005 (212) 979-2040 info@seo-usa.org ... |
www.seo-ny.org |
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Webmaster Help Center - What's an SEO? Does Google recommend ... |
Ask your SEO firm if it reports every spam abuse that it finds to Google ... Ethical SEO firms report deceptive sites that violate Google's spam guidelines. ... |
www.google.com |
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Aaron Wall's SEO Book.com |
Aaron Wall offers search engine news, reviews of tools, and an ebook for sale. |
www.seobook.com |
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SEO Today |
Provides articles and information about the search engine optimization and marketing industry. Latest articles can be sent via email. |
www.seotoday.com |
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SEO: See what people are saying right now on Technorati |
See all blog posts tagged with SEO on Technorati. ... This page shows everything that has been tagged with SEO. To contribute to this page include this code ... |
www.technorati.com |
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Seo: See what people are saying right now on Technorati |
See all blog posts tagged with seo on Technorati. ... Professional SEO Marketing Firm www.cherryoneweb.com - Cherryone is a SEO firm that gets results for ... |
www.technorati.com |
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Pages tagged with "seo" on del.icio.us |
秋元@サイボウズラボ・プログラマー・ブログ: あのライバルは SEO で抜けるのか? ... L'aggiornamento di un SEO | Articoli Webmarketing | Webmarketing.HTML.it ... |
del.icio.us |
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Seo Administrator - seo tools, seo software, optimization software ... |
Seo Administrator is an integrated suite of web promotion utilities that cover all aspects of website optimization and promotion. |
www.seoadministrator.com |
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Search Engine Watch: Tips About Internet Search Engines & Search ... |
Search Engine Watch is the authoritative guide to searching at Internet search engines and search engine registration and ranking issues. |
searchenginewatch.com |
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AddMe, Search Engine Optimization Submission Free Site Promotion ... |
A leader since 1996, search engine submission, search engine optimization, free search engine submission, site submission, and website promotion. |
www.addme.com |
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What is SEO? - A Word Definition From the Webopedia Computer ... |
This page describes the term SEO and lists other pages on the Web where you can find additional information. |
www.webopedia.com |
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SEO: Search Engine Optimisation. SEO copyright advice. FREE SEO ... |
Provides free search engine keyword reports for UK websites and strategies for unlisted websites. |
www.ihaveawebsite-nowwhat.co.uk |
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Search Engine Roundtable ::: The Pulse Of The Search Marketing ... |
A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major ... |
www.seroundtable.com |
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Search Engine Optimisation Marketing & Pay per Click Advertising ... |
Offers search engine marketing and paid search engine advertising. Australia. |
www.foundagency.com.au |
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Submit Express - Search Engine Placement, Optimization, SEO Marketing |
Search engine optimization services with guaranteed Top 10 results. Submit your website URL to 40 major search engines for FREE ! |
www.submitexpress.com |
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SEO Analyzer - SEO Tools - Nashville SEO, SEM, Internet Strategy ... |
The SEO Analyzer is a FREE tool that uses a sophisticated algorithm that detects how optimized your web design is for search engines. |
sitening.com |
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SEO Company For Search Engine Optimization |
Weblinx Limited - SEO Company for UK Search Engine Optimization. |
www.weblinx.biz |
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Matt Cutts: Gadgets, Google, and SEO |
I believe that Google is the only search engine that will confirm to webmasters ... If you pick a bad search engine optimizer (SEO) and they make a ton of ... |
www.mattcutts.com |
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