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Google’s Suggestion Beta Search – New SEO & Webmaster Wonder Tool or Over Rated Popularity Meter.

With Google’s release of their new Beta Google Suggest site,
many SEO’s are jumping on the bandwagon to preach praises
about Google Lab’s latest breakthrough. However, in a recent
article published by Site Pro News by Mike Banks Valentine,
noted SEO of SEOptimism.com, entitled “A is for Amazon, B is
for Best Buy Google Suggest Feature”, Mr. Valentine would
have us believe that the “results” shown in Google Suggest
are for the number of SEARCHES conducted at Google for a
given search term. I would have to disagree with him given
the research I’ve done behind the ground breaking new tool.
However, before I put the cart before the horse, maybe I
should explain this new “tool” just in case you haven’t
heard of it yet.

Google Suggestion Beta – Salvation for SEO’s &
Webmasters or a Marginal Tool to Gauge Search
Populatiry.

Google has finally rolled out a new tool touted as their
latest breakthrough in logical search suggestion. In a
nutshell, this tool follows your typing, letter by letter,
and as you continue to formulate you search query, Google
Suggest opens a drop down box of suggestions based on what
it thinks you might be searching for. As you type each
letter in your query window, Google Suggest continues to
update the list based on the information you type. The Beta
site is located at
http://www.google.com/webhp?hl=en&complete=1. After reading
Mr. Valentine’s article, I was quick to drop by the Beta
Site to check this new tool out. I thought to myself, “If
this actually reports the number of searches being done at
Google for a particular search term or phrase, then boy is
it going to be easy to evaluate the best search terms to use
when optimizing a page for Google.” I felt like a kid on
Christmas morning running downstairs to see what Santa
brought me.

The Investigation Begins – My Hopes Become Fears.

My first idea was to type web site design into the search
box query area. No sooner than I finished typing “web si”,
up pops the box listing “web site design” as the top
suggested pick, and the results showing “22,600.000
results”. My first thought was “Holy crap, there’s THAT many
searches being done at Google on web site design?” My next
question was “Now I wonder if that is a month, to date since
Google has been in operation, or what?” Soon after
additional thought, my mind began to clear and the horror
struck me. The next question was “What if these are just the
number of matching results in the Google database for the
search term web site design?” My hopes and dreams of a new
tool to demystify Google search popularity began to
disintegrate as my mind started to rationalize the situation
and ponder the question further.

Comparing Suggestion Beta “Results” with Google SERP
“Results”.

I decided to click the top suggestion “web site design” and
see what happened. As I looked at the SERP, the top line
stated “Results 1 - 10 of about 32,700,000 for web site
design. (0.22 seconds)”. At first, my hopes began to soar
again as I pondered the wonderful SEO opportunities.
32,700,000 does not match the results of 22,600,000 reported
in the suggestion tool. There seemed to be hope, but then my
mind started to wonder again. The next question I asked was
“What if the beta tool is using an older database than the
present database used to distribute Google’s main site
results”. The horror sat in again as I sat there pondering
my thoughts and possibilities. Logical reasoning sat in, and
my hopes and dreams were dashed as a ship tossed into a
rocky coast during a hurricane. 22,600,000 results a month
would be an extremely odd amount of searches for the term
web site design even given the number of webmasters and
SEO’s that normally check that search term to see
competition rankings. In addition, given the closeness to
the


regular SERP results for the same search term, it just
stands to reason that the results are from an older database
snap shot of the web the lab is using for testing the beta
release.

Further Investigation – My Hopes Continue to
Diminish.

To investigate my thoughts as thoroughly as possible, I
spent some time reading the FAQ located at
http://labs.google.com/suggest/faq.html. Nowhere in this FAQ
does it say anything as to what the “results” indicate other
than that the ranking of suggested terms are based on the
popularity of searches done at Google. That does NOT come
right out and say that the number reported for “results’ in
any way indicates the actual number of searches for the
particular search term, but yes, one could infer that
meaning, especially SEO’s and webmasters so desperately
looking for another way to help “properly” optimize their
pages for Google. I can understand this thought process, and
would have fallen prey to it had I not thought about it in a
little more detail, but the facts speak for themselves, and
common sense rules out.

Comparing Google’s Usage of the Term “Results”
Throughout Their Site.

The other proof I offer to substantiate my claims stems from
the context Google uses everywhere else the word “results”
appears on their site. They tend to use that word
EXCLUSIVELY with the results being returned for the number
of matches for a particular search term from their database.
Add to the facts that Google has never been one to openly
give webmasters or SEO’s ANYTHING that can be used to
manipulate their SERPs and it just goes to further prove
that the experts are wrong in the assumption that the
“results” are an indication of the search term’s search
popularity at Google. The way the terms are ranked to
provide the best possible suggestion IS based on search
popularity at Google, but the number has nothing to do with
the actual number of searches conducted. That synched it. I
have no choice but to believe that the article written by
Mr. Valentine is misleading, and that many other SEO’s are
jumping the gun to tout the “new salvation tool” to help us
demystify Google search term popularity, or help us improve
our page optimization. This “tool” isn’t going to give SEO’s
and webmasters anything but a preview of the number of SERP
results they will have to wade through to find their
information.

Taking the Final Plunge – Getting the Information
Straight from the Horse’s Mouth.

Nevertheless, being I’d rather hold on to some shred of hope
that I am wrong, I have taken the liberty to question Google
and am still awaiting their reply. Although the order can
give some insight into search term popularity for the
particular search terms, there is still no way to know just
how much of a difference exists between the first and second
terms suggested. In all reality, there could be thousands
more searches for the first term over the second, or their
could be just a few more for the first over the second, but
either way it really doesn’t give us the useful information
that I’d like to see for SEO work like Overture’s suggestion
tool does. When Google responds to my question, I’ll be more
than happy to try to edit this article or post the results
to the forum. Until then, hopefully I am wrong, but I just
can’t hold out hope that Google would make things that much
easier for SEO’s and webmasters looking for ways to
“optimize” their pages for the Great Google Bot.

About the Author

James R. Sanders is the owner of Sanders Consultation Group Plus. He has been a webmaster and web site designer since 1997, and involved in self-employment ventures since 1992. He is presently a contributing author of NewbieHangout, and has been published through WebProNews. You can email him at webmaster@sanders-consultation-group-plus.com.

 

Search Engine Optimization, Google Optimization - SEO Chat
Search Engine Optimization, Google Optimization - SEO Chat.
www.seochat.com
 
Search engine optimization - Wikipedia, the free encyclopedia
Search engine optimization (SEO) is a subset of search engine marketing, and deals with ... The term SEO can also refer to "search engine optimizers", ...
en.wikipedia.org
 
SEO Home
Mentor an SEO Scholar! 8/7/2006. Click here to learn more. ... 55 Exchange Place New York, NY 10005 (212) 979-2040 info@seo-usa.org ...
www.seo-ny.org
 
Webmaster Help Center - What's an SEO? Does Google recommend ...
Ask your SEO firm if it reports every spam abuse that it finds to Google ... Ethical SEO firms report deceptive sites that violate Google's spam guidelines. ...
www.google.com
 
Aaron Wall's SEO Book.com
Aaron Wall offers search engine news, reviews of tools, and an ebook for sale.
www.seobook.com
 
SEO Today
Provides articles and information about the search engine optimization and marketing industry. Latest articles can be sent via email.
www.seotoday.com
 
SEO: See what people are saying right now on Technorati
See all blog posts tagged with SEO on Technorati. ... This page shows everything that has been tagged with SEO. To contribute to this page include this code ...
www.technorati.com
 
Seo: See what people are saying right now on Technorati
See all blog posts tagged with seo on Technorati. ... Professional SEO Marketing Firm www.cherryoneweb.com - Cherryone is a SEO firm that gets results for ...
www.technorati.com
 
Pages tagged with "seo" on del.icio.us
秋元@サイボウズラボ・プログラマー・ブログ: あのライバルは SEO で抜けるのか? ... L'aggiornamento di un SEO | Articoli Webmarketing | Webmarketing.HTML.it ...
del.icio.us
 
Seo Administrator - seo tools, seo software, optimization software ...
Seo Administrator is an integrated suite of web promotion utilities that cover all aspects of website optimization and promotion.
www.seoadministrator.com
 
Search Engine Watch: Tips About Internet Search Engines & Search ...
Search Engine Watch is the authoritative guide to searching at Internet search engines and search engine registration and ranking issues.
searchenginewatch.com
 
AddMe, Search Engine Optimization Submission Free Site Promotion ...
A leader since 1996, search engine submission, search engine optimization, free search engine submission, site submission, and website promotion.
www.addme.com
 
What is SEO? - A Word Definition From the Webopedia Computer ...
This page describes the term SEO and lists other pages on the Web where you can find additional information.
www.webopedia.com
 
SEO: Search Engine Optimisation. SEO copyright advice. FREE SEO ...
Provides free search engine keyword reports for UK websites and strategies for unlisted websites.
www.ihaveawebsite-nowwhat.co.uk
 
Search Engine Roundtable ::: The Pulse Of The Search Marketing ...
A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major ...
www.seroundtable.com
 
Search Engine Optimisation Marketing & Pay per Click Advertising ...
Offers search engine marketing and paid search engine advertising. Australia.
www.foundagency.com.au
 
Submit Express - Search Engine Placement, Optimization, SEO Marketing
Search engine optimization services with guaranteed Top 10 results. Submit your website URL to 40 major search engines for FREE !
www.submitexpress.com
 
SEO Analyzer - SEO Tools - Nashville SEO, SEM, Internet Strategy ...
The SEO Analyzer is a FREE tool that uses a sophisticated algorithm that detects how optimized your web design is for search engines.
sitening.com
 
SEO Company For Search Engine Optimization
Weblinx Limited - SEO Company for UK Search Engine Optimization.
www.weblinx.biz
 
Matt Cutts: Gadgets, Google, and SEO
I believe that Google is the only search engine that will confirm to webmasters ... If you pick a bad search engine optimizer (SEO) and they make a ton of ...
www.mattcutts.com
 
 

 

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