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An SEO Glossary - Common SEO Terms Defined
Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma. This is partly due...
SEO for CEOs – Search Engine Optimization Unmasked for CEOs
If you’re like most other CEOs, the term “search engine optimization” will mean very little. Either that or it means expense! But it doesn’t have to be that way… If you feel like you’re standing in a dark room handing money to strangers to get you...
The Advantages of SEO Training
It is estimated that at least 340 million people use search
engines to find products and services every day. That's a lot of
people. The top search engines use link popularity to decide
which sights come up first when you do a search. Wouldn't it...
To Pay or Not to Pay for Professional SEO Services
All websites need to be professionally search engine optimized (SEO). It is one of the most overlooked services even though it is one of the most needed and critical to a successful website. Without professional search engine optimization a website...
Web Content Mass + Keyword Optimization + Links = SEO
How does web content really affect SEO? It's often said that the answer is simply that content does not affect SEO very much–it's all about more technical issues. Yet a website's content still plays an enormous and fairly direct role in search...
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How to kick start your business with SEO & SEM
Who is this for?
If you are a webmaster who is about to start his/her first
online business or web site, you probably know that it is not
that easy to get high traffic to your site. In fact, nowadays it
takes a lot more work to be successful online, than it had been
some years ago. The main factor that influences your success is
that most business or web site owner do not know anything
(useful) about search engine optimization (SEO) and/or search
engine marketing (SEM). These terms are wide-spread, however, a
lot of people just know of it as a way to get ranked high in the
search engines.
There are tons of webmasters and web site owners who would like
to know more about SEO strategies in order to kick start their
business. If you have enough funds to hire a SEO company to do
the promotional work for you, you would probably not sift
through the internet and find out more about SEO, unless you are
eager to learn more and more. So this article is mainly for
those who start out with SEO and want to know more about the
strategies to not only rank high in the search engines, but also
prosper and do well in satisfying visitors or prospects.
Why do I need SEO & SEM to rank high?
The question is why businesses and web sites do need to promote
their web sites well these days, unlike some years ago, when
everyone was about to submit to a few of the established
directories and was seeing an increase in traffic through
spreading the word. The answer is: A few things have changed.
The search engines have developed very complex algorithms in
order to find relevant web sites and separate them from the
non-relevant web sites. These algorithms are quite complicated
and not revealed to anybody outside of the search engines.
The problem is that, in order to reach high ranking and traffic,
you need to prove your web site to be trustworthy and relevant
for the world. Relevance can be reached through search engine
optimization, whereas trustworthiness is reached through the
marketing and promotion of your web site to other relevant and
related web sites. There are theories about a so-called sandbox
or trustbox that is used by Google, however, they have never
been confirmed to be existing to 100%. This sandbox theory
claims that every new web site is put in a box for a specified
probation period. While in the box
the site is not ranked well
and does not receive a PageRank. The trustbox theory claims that
the probation period is more likely to be defined by trusted and
relevant back links.
Whether one of these theories is real or not, fact is that you
need to optimize your business for the search engines and then
promote it. The main thought is that you should try to gain as
many one-way links as possible. One-way links, also referred to
as inbound links, are link that are directed to your site
without your site to be linking back to that site. In past the
so-called reciprocal links have been wide-spread in order to
build your linking and prove your trustworthiness and/or
relevance. However, these days, one-way links are more than
appreciated and worth it!
How to approach? How to gain one-way links and kick start my
business now?
This is a very complex topic and it is impossible to tell you
about any existing and proved strategy at once. Nevertheless
there are some easy but time consuming ways to kick start your
business or web site. Before everything can begin, however, you
should first optimize your website. There are some resources on
the internet that tell you about optimization etc.
After you are done with it, promote your web site to (free) web
directories first. Web directories provide you with one-way
links without the need to link back to them. Well, in fact there
are a lot of directories that require reciprocal links back, but
these are not the ones you should submit to. Submit to SEO
friendly free web directories first, apart from the Open
Directory Project/DMOZ. Then after you have done this exhausting
work, write quality articles and spread them. Be active in
forums. Publish a blog relating to your area and regularly write
in it to attract readers and prospects. These are one of the
main sources for getting your first traffic and back links,
which raise your PageRank.
Now go on and find out about the variety of mistakes you can do
while optimizing and promoting like Over Optimization.
About the author:
Sebastian is the webmaster of Web
Site Search Engine Optimization, the site about common SEO
mistakes, free SEO training and techniques, as well as a
regularly updated list of free, paid and niche web directories.
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| Search Engine Optimization, Google Optimization - SEO Chat |
| Search Engine Optimization, Google Optimization - SEO Chat. |
| www.seochat.com |
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| Search engine optimization - Wikipedia, the free encyclopedia |
| Search engine optimization (SEO) is a subset of search engine marketing, and deals with ... The term SEO can also refer to "search engine optimizers", ... |
| en.wikipedia.org |
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| SEO Home |
| Mentor an SEO Scholar! 8/7/2006. Click here to learn more. ... 55 Exchange Place New York, NY 10005 (212) 979-2040 info@seo-usa.org ... |
| www.seo-ny.org |
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| Webmaster Help Center - What's an SEO? Does Google recommend ... |
| Ask your SEO firm if it reports every spam abuse that it finds to Google ... Ethical SEO firms report deceptive sites that violate Google's spam guidelines. ... |
| www.google.com |
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| Aaron Wall's SEO Book.com |
| Aaron Wall offers search engine news, reviews of tools, and an ebook for sale. |
| www.seobook.com |
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| SEO Today |
| Provides articles and information about the search engine optimization and marketing industry. Latest articles can be sent via email. |
| www.seotoday.com |
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| SEO: See what people are saying right now on Technorati |
| See all blog posts tagged with SEO on Technorati. ... This page shows everything that has been tagged with SEO. To contribute to this page include this code ... |
| www.technorati.com |
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| Seo: See what people are saying right now on Technorati |
| See all blog posts tagged with seo on Technorati. ... Professional SEO Marketing Firm www.cherryoneweb.com - Cherryone is a SEO firm that gets results for ... |
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| Pages tagged with "seo" on del.icio.us |
| 秋元@サイボウズラボ・プログラマー・ブログ: あのライバルは SEO で抜けるのか? ... L'aggiornamento di un SEO | Articoli Webmarketing | Webmarketing.HTML.it ... |
| del.icio.us |
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| Seo Administrator - seo tools, seo software, optimization software ... |
| Seo Administrator is an integrated suite of web promotion utilities that cover all aspects of website optimization and promotion. |
| www.seoadministrator.com |
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| Search Engine Watch: Tips About Internet Search Engines & Search ... |
| Search Engine Watch is the authoritative guide to searching at Internet search engines and search engine registration and ranking issues. |
| searchenginewatch.com |
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| AddMe, Search Engine Optimization Submission Free Site Promotion ... |
| A leader since 1996, search engine submission, search engine optimization, free search engine submission, site submission, and website promotion. |
| www.addme.com |
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| What is SEO? - A Word Definition From the Webopedia Computer ... |
| This page describes the term SEO and lists other pages on the Web where you can find additional information. |
| www.webopedia.com |
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| SEO: Search Engine Optimisation. SEO copyright advice. FREE SEO ... |
| Provides free search engine keyword reports for UK websites and strategies for unlisted websites. |
| www.ihaveawebsite-nowwhat.co.uk |
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| Search Engine Roundtable ::: The Pulse Of The Search Marketing ... |
| A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major ... |
| www.seroundtable.com |
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| Search Engine Optimisation Marketing & Pay per Click Advertising ... |
| Offers search engine marketing and paid search engine advertising. Australia. |
| www.foundagency.com.au |
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| Submit Express - Search Engine Placement, Optimization, SEO Marketing |
| Search engine optimization services with guaranteed Top 10 results. Submit your website URL to 40 major search engines for FREE ! |
| www.submitexpress.com |
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| SEO Analyzer - SEO Tools - Nashville SEO, SEM, Internet Strategy ... |
| The SEO Analyzer is a FREE tool that uses a sophisticated algorithm that detects how optimized your web design is for search engines. |
| sitening.com |
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| SEO Company For Search Engine Optimization |
| Weblinx Limited - SEO Company for UK Search Engine Optimization. |
| www.weblinx.biz |
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| Matt Cutts: Gadgets, Google, and SEO |
| I believe that Google is the only search engine that will confirm to webmasters ... If you pick a bad search engine optimizer (SEO) and they make a ton of ... |
| www.mattcutts.com |
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