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Back to Basics in SEO
There has been a lot of talk about Google and MSN's new algorithms and Yahoo's search engine changes. When these changes finally do occur, it is always important to remember the number one rule in SEO: DON'T PANIC! If there is one guaranteed...
Increase Web Site Sales with a SEO Proposal - Part 2
Part I of this article discussed some of the points that should be included in a search engine optimization proposal. Visit the resources section at the bottom of the page if you wish to get a copy of the whole article. Part 2 will discuss the...
SEO - Get a Number One Google Ranking With This Simple Technique
You probably do this already - complete regular searches in Google for your key phrases and see how high you rank. It's well known that the first three results are far and away the sites that get the most clicks. If you can get one of the top three...
SEO: The Fixer Upper
Most entrepreneurs are clueless. Most of them are lost. Most of them have no idea what a SEO can do for you and, of course, your website. Most businessmen, like me, were lost because they did not have the right material, the experience, and the...
The SEO Journey:
Working in the fast-paced search engine marketing industry, I have often been faced with the question: “Where exactly does SEO fit into web site development?” The relevance of SEO cannot be overestimated. Increasingly, webmasters and site owners...
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How to Manage SEO
Whether you launch a search engine optimization program in-house or outsource the program, you should keep the following training opportunities and skill sets in mind:
• Advanced SEO techniques, including page titles, META descriptions, META keyword sets, internal page cross-linking, search engine submissions, robots.txt files and domain name management;
• Comprehends keyword weighting, proximity, density and related factors;
• Search term ranking analysis;
• Link popularity building research, management and strategy;
• Online forum and industry newsletter monitoring;
• National SEO conferences;
• HTML and advanced programming languages;
• Web site content writing;
• Essential Web site usability practices;
• Keyword research, including a firm understanding of language and the way people search;
• Web analytics, including understanding common and complex metrics associated with visitors, unique visitors, page views, online sales, profitability and more;
• Ability to see the big picture and not go so overboard with SEO practices that the web site gets banned from major search engines;
• Appreciation for ethical standards (i.e. should know about cloaking, keyword stuffing and
the differences and nuances associated with “black hat” and “white hat”);
• Marketing and branding experience;
• Project management, including ability to effectively communicate needs and foster cooperation from appropriate stakeholders;
• Familiarity with pay per click (PPC) programs and how their performance directly relates to natural SEO results;
• Management of paid inclusion (72-hour rapid indexing programs);
• How to adjust to the changing algorithms of search engines.
The search engine optimization field is complex and ever-changing. To keep pace, you should have plenty of skills on hand. Overall, the SEO program process should be simple: set goals, choose the best keywords, optimize pages, submit to search engines and refine efforts in light of rankings and web analytics.
About the Author
Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based SEO firm. He authored the “U.S. Manufacturers Resist Natural Search Engine Optimization (SEO) and Online Sales Leads” study and a white paper, "Search Engine Marketing: Get in the Game."
michael@fathomseo.com
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| Search Engine Optimization, Google Optimization - SEO Chat |
| Search Engine Optimization, Google Optimization - SEO Chat. |
| www.seochat.com |
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| Search engine optimization - Wikipedia, the free encyclopedia |
| Search engine optimization (SEO) is a subset of search engine marketing, and deals with ... The term SEO can also refer to "search engine optimizers", ... |
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| SEO Home |
| Mentor an SEO Scholar! 8/7/2006. Click here to learn more. ... 55 Exchange Place New York, NY 10005 (212) 979-2040 info@seo-usa.org ... |
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| Webmaster Help Center - What's an SEO? Does Google recommend ... |
| Ask your SEO firm if it reports every spam abuse that it finds to Google ... Ethical SEO firms report deceptive sites that violate Google's spam guidelines. ... |
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| Aaron Wall's SEO Book.com |
| Aaron Wall offers search engine news, reviews of tools, and an ebook for sale. |
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| SEO Today |
| Provides articles and information about the search engine optimization and marketing industry. Latest articles can be sent via email. |
| www.seotoday.com |
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| SEO: See what people are saying right now on Technorati |
| See all blog posts tagged with SEO on Technorati. ... This page shows everything that has been tagged with SEO. To contribute to this page include this code ... |
| www.technorati.com |
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| Seo: See what people are saying right now on Technorati |
| See all blog posts tagged with seo on Technorati. ... Professional SEO Marketing Firm www.cherryoneweb.com - Cherryone is a SEO firm that gets results for ... |
| www.technorati.com |
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| Pages tagged with "seo" on del.icio.us |
| 秋元@サイボウズラボ・プログラマー・ブログ: あのライバルは SEO で抜けるのか? ... L'aggiornamento di un SEO | Articoli Webmarketing | Webmarketing.HTML.it ... |
| del.icio.us |
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| Seo Administrator - seo tools, seo software, optimization software ... |
| Seo Administrator is an integrated suite of web promotion utilities that cover all aspects of website optimization and promotion. |
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| Search Engine Watch: Tips About Internet Search Engines & Search ... |
| Search Engine Watch is the authoritative guide to searching at Internet search engines and search engine registration and ranking issues. |
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| AddMe, Search Engine Optimization Submission Free Site Promotion ... |
| A leader since 1996, search engine submission, search engine optimization, free search engine submission, site submission, and website promotion. |
| www.addme.com |
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| What is SEO? - A Word Definition From the Webopedia Computer ... |
| This page describes the term SEO and lists other pages on the Web where you can find additional information. |
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| SEO: Search Engine Optimisation. SEO copyright advice. FREE SEO ... |
| Provides free search engine keyword reports for UK websites and strategies for unlisted websites. |
| www.ihaveawebsite-nowwhat.co.uk |
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| Search Engine Roundtable ::: The Pulse Of The Search Marketing ... |
| A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major ... |
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| Search Engine Optimisation Marketing & Pay per Click Advertising ... |
| Offers search engine marketing and paid search engine advertising. Australia. |
| www.foundagency.com.au |
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| Submit Express - Search Engine Placement, Optimization, SEO Marketing |
| Search engine optimization services with guaranteed Top 10 results. Submit your website URL to 40 major search engines for FREE ! |
| www.submitexpress.com |
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| SEO Analyzer - SEO Tools - Nashville SEO, SEM, Internet Strategy ... |
| The SEO Analyzer is a FREE tool that uses a sophisticated algorithm that detects how optimized your web design is for search engines. |
| sitening.com |
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| SEO Company For Search Engine Optimization |
| Weblinx Limited - SEO Company for UK Search Engine Optimization. |
| www.weblinx.biz |
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| Matt Cutts: Gadgets, Google, and SEO |
| I believe that Google is the only search engine that will confirm to webmasters ... If you pick a bad search engine optimizer (SEO) and they make a ton of ... |
| www.mattcutts.com |
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