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Basic SEO For Your Wisconsin Site - Part 2
The closest you can get to a guaranteed high search engine
ranking is to add a high number of quality articles to your
Wisconsin site. This might earn you the top ranked site in
Wisconsin.
What you need to understand though is that the...
Organic SEO And Link Building
Organic SEO or search engine optimization is a slow and steady
process. Achieving top rankings takes time and link building is
a big part of that effort. If you are to have a successful web
site and obtain high search engine rankings you will...
SEO Hints and Tips and Free SEO Tools
Do you realize that if you manage your website, SEO tools, and pay-per-click tools, you can literally have as many leads as you want from your website? I assume that a website should convert approximately 5% of the viewers to doers, taking some kind...
SEO - keywords - do your research
In the last segment we talked about relevant keyword phrases, so at this point you have two or three phrases that you think might work well for your site. The next step is to check out those keyphrases. Open up your favourite browser and go to...
When to NOT hire a SEO and Why
When you get an e-mail from SEO Company with content similar to this:
"We submit your site on X00.000 search engines and directories…"
Stay far away from companies which offer you to submit your site on thousands of directories and search...
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How to Manage SEO
Whether you launch a search engine optimization program in-house or outsource the program, you should keep the following training opportunities and skill sets in mind:
• Advanced SEO techniques, including page titles, META descriptions, META keyword sets, internal page cross-linking, search engine submissions, robots.txt files and domain name management;
• Comprehends keyword weighting, proximity, density and related factors;
• Search term ranking analysis;
• Link popularity building research, management and strategy;
• Online forum and industry newsletter monitoring;
• National SEO conferences;
• HTML and advanced programming languages;
• Web site content writing;
• Essential Web site usability practices;
• Keyword research, including a firm understanding of language and the way people search;
• Web analytics, including understanding common and complex metrics associated with visitors, unique visitors, page views, online sales, profitability and more;
• Ability to see the big picture and not go so overboard with SEO practices that the web site gets banned from major search engines;
• Appreciation for ethical standards (i.e. should know about cloaking, keyword stuffing and
the differences and nuances associated with “black hat” and “white hat”);
• Marketing and branding experience;
• Project management, including ability to effectively communicate needs and foster cooperation from appropriate stakeholders;
• Familiarity with pay per click (PPC) programs and how their performance directly relates to natural SEO results;
• Management of paid inclusion (72-hour rapid indexing programs);
• How to adjust to the changing algorithms of search engines.
The search engine optimization field is complex and ever-changing. To keep pace, you should have plenty of skills on hand. Overall, the SEO program process should be simple: set goals, choose the best keywords, optimize pages, submit to search engines and refine efforts in light of rankings and web analytics.
About the Author
Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based SEO firm. He authored the “U.S. Manufacturers Resist Natural Search Engine Optimization (SEO) and Online Sales Leads” study and a white paper, "Search Engine Marketing: Get in the Game."
michael@fathomseo.com
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| Search engine optimization - Wikipedia, the free encyclopedia |
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| A leader since 1996, search engine submission, search engine optimization, free search engine submission, site submission, and website promotion. |
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| What is SEO? - A Word Definition From the Webopedia Computer ... |
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| SEO: Search Engine Optimisation. SEO copyright advice. FREE SEO ... |
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| A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major ... |
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| Search Engine Optimisation Marketing & Pay per Click Advertising ... |
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| Submit Express - Search Engine Placement, Optimization, SEO Marketing |
| Search engine optimization services with guaranteed Top 10 results. Submit your website URL to 40 major search engines for FREE ! |
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| SEO Analyzer - SEO Tools - Nashville SEO, SEM, Internet Strategy ... |
| The SEO Analyzer is a FREE tool that uses a sophisticated algorithm that detects how optimized your web design is for search engines. |
| sitening.com |
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| SEO Company For Search Engine Optimization |
| Weblinx Limited - SEO Company for UK Search Engine Optimization. |
| www.weblinx.biz |
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| Matt Cutts: Gadgets, Google, and SEO |
| I believe that Google is the only search engine that will confirm to webmasters ... If you pick a bad search engine optimizer (SEO) and they make a ton of ... |
| www.mattcutts.com |
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