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How To Become an SEO Expert - 5 Secrets That Will Allow You to Outperform 95% of All Webmasters
Becoming an SEO expert, or a search engine optimization expert, is something that is worth your while if you are interested in getting your web page noticed and increasing your traffic. It is not hard to become an SEO expert if you simply know what...
SEO Case Study: Attorneys Chasing Vioxx Organic Search Ranking
Last week the drug manufacturer Merck pulled their pain relief medication Vioxx (rofecoxib) from the market due to studies linking higher incidence of heart attacks and strokes to long term use of their medication. The highly profitable medicine was...
SEO For Dummies; How to Choose the right Firm for You.
Ok, so you’ve finished your web site. Now you just submit your web site to a couple of search engines, sit back, relax and wait to see your bank account grow. Yeah, that’s what I thought as well. You wait and wait and wait... nothing. No hits. No...
THE ABCs OF SEO - Search Engine Optimization
If you want to be found in the search engines, it is important that you add search engine optimization to your action list. In a nutshell, search engine optimization--or SEO for short--is the process of making your web pages "search engine...
Why is SEO so expensive?
Why is SEO so expensive? By Chris Genge One of the questions our firm often gets asked is, "Why is search engine optimization (SEO) so expensive?" The simple answer -it isn't. SEO is the most cost effective form of advertising with a low...
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How to Manage SEO
Whether you launch a search engine optimization program in-house or outsource the program, you should keep the following training opportunities and skill sets in mind:
• Advanced SEO techniques, including page titles, META descriptions, META keyword sets, internal page cross-linking, search engine submissions, robots.txt files and domain name management;
• Comprehends keyword weighting, proximity, density and related factors;
• Search term ranking analysis;
• Link popularity building research, management and strategy;
• Online forum and industry newsletter monitoring;
• National SEO conferences;
• HTML and advanced programming languages;
• Web site content writing;
• Essential Web site usability practices;
• Keyword research, including a firm understanding of language and the way people search;
• Web analytics, including understanding common and complex metrics associated with visitors, unique visitors, page views, online sales, profitability and more;
• Ability to see the big picture and not go so overboard with SEO practices that the web site gets banned from major search engines;
• Appreciation for ethical standards (i.e. should know about cloaking, keyword stuffing and
the differences and nuances associated with “black hat” and “white hat”);
• Marketing and branding experience;
• Project management, including ability to effectively communicate needs and foster cooperation from appropriate stakeholders;
• Familiarity with pay per click (PPC) programs and how their performance directly relates to natural SEO results;
• Management of paid inclusion (72-hour rapid indexing programs);
• How to adjust to the changing algorithms of search engines.
The search engine optimization field is complex and ever-changing. To keep pace, you should have plenty of skills on hand. Overall, the SEO program process should be simple: set goals, choose the best keywords, optimize pages, submit to search engines and refine efforts in light of rankings and web analytics.
About the Author
Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based SEO firm. He authored the “U.S. Manufacturers Resist Natural Search Engine Optimization (SEO) and Online Sales Leads” study and a white paper, "Search Engine Marketing: Get in the Game."
michael@fathomseo.com
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| Search Engine Optimization, Google Optimization - SEO Chat. |
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| Search engine optimization - Wikipedia, the free encyclopedia |
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| SEO Home |
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| Aaron Wall's SEO Book.com |
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| Search Engine Watch: Tips About Internet Search Engines & Search ... |
| Search Engine Watch is the authoritative guide to searching at Internet search engines and search engine registration and ranking issues. |
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| AddMe, Search Engine Optimization Submission Free Site Promotion ... |
| A leader since 1996, search engine submission, search engine optimization, free search engine submission, site submission, and website promotion. |
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| What is SEO? - A Word Definition From the Webopedia Computer ... |
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| SEO: Search Engine Optimisation. SEO copyright advice. FREE SEO ... |
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| Submit Express - Search Engine Placement, Optimization, SEO Marketing |
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| SEO Company For Search Engine Optimization |
| Weblinx Limited - SEO Company for UK Search Engine Optimization. |
| www.weblinx.biz |
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| Matt Cutts: Gadgets, Google, and SEO |
| I believe that Google is the only search engine that will confirm to webmasters ... If you pick a bad search engine optimizer (SEO) and they make a ton of ... |
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