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Article Writing: SEO, Expert Authors and the Dumbification of the Internet
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Increase SEO Sales by Teaching Clients about SEO Truths

In private consultations with some Search Engine Optimizers I am
always amazed at how many people feel it's necessary to hype
things up in order to sell their search engine placement
services.

Selling hype or setting unrealistic expectations is one of the
LEAST intelligent things you can do to build long term client
relationships. Instead of scrambling to outdo the next self
proclaimed SEO guy's claims, why not try something more in the
nature of a soft sell.

By teaching your prospective clients the truth about the SEO
process actually will:

--Enhance your reputation as a professional

--Diffuse those competitors who ONLY sell hype

--Increase new sales

--Generate increased referral business

--Establish long term client relationships

--Establish tremendous client loyalty

--Firmly establish YOUR CREDIBILITY in both the community as well
as the industry as a professional who knows how to get results.

In other words, teach people the TRUTH about the process and
you'll already gain some immediate advantages because you are
educating the prospect by offering them some facts but even more
important, something that is EASY to believe. Something that
blows away old misconceptions.

Most people are tired of hearing a lot of sales hype.

Try de-mystifying the SEO process and help your prospects to
understand what search engine optimization (SEO) can do for their
business. It's really just a simple, old-fashioned principle.

-----------------------------------------------------------------

More SE visibility = more success for the client More client
success = more referral business for you

-----------------------------------------------------------------

Most of the time, your clients will sell your services better
than you can ever sell yourself.

Every time you help someone achieve success, it is literally
impossible for your business not to benefit as well. Okay, here
are some real simple tips:

A. Educate your prospect by telling them the truth.

Try using some of the following points when speaking to your
prospects:

--Explain to your prospect, that your job is not just building a
web site. Designing a web site is relatively easy, but this is
only 50% of the job. Explain that your effort continues long
after the launch of the site.

--Teach them about a few of the ways your service differs from
the traditional Web developer. Your true objective entails more
than just concept or design.

--Your skill is positioning their web site squarely in front of
their ideal target audience. Once you get them positioned for
maximum exposure, it's your aim to keep them there, right in the
limelight.

--If you're presenting to a group of 2 or more, ask them the name
of their favorite search engine. Don't be surprised by their
reply but 98% of the time, they'll name one of the MAJOR search
engines. This is a great way to begin teaching them something
they may have never heard before.

--Since there are only a "handful" of search engines that
everyone uses (the major ones), this is where we place our best
promotional efforts. You can demonstrate where their traffic will
come from if other clients give you permission to use a couple of
their reports as samples.

Ask your prospect, "Did you know that "HITS" are irrelevant?

"That's right, hits do not matter because a HIT is NOT a
visitor." You can then explain that each HIT is really an action
from the server. In other words, a hit occurs for each and every
element downloaded. The number of HITS to a site, are nearly
always larger numbers, but this does NOT mean you had any great
number of visitors. Teach them about the importance of unique
visitor sessions.

Why is this important?

In explaining this difference between a HIT and a VISITOR, you
have taught your prospect a truth that could work against the
next competitor who comes along behind you and only talks about
HITS (which is what many do).

Why do so many competitors talk all about HITS?

Simply because they are BIG numbers which sound impressive
particularly if you have no intention of providing the customer
with detailed reporting. Teach your prospect the truth, that the
important numbers to watch are the actual visitor session counts,
not just hits.

Help your client to understand what it is you do.

Does your prospect see your "behind the scenes" service as VITAL?
If not, they need some understanding! Explain, "the reason" that
business owners hire you, is to ensure their web site is built
and launched properly the very first time".

Explain that "Business owners are usually too busy running their
business, to worry about all of the requirements of publishing
and positioning a web site for targeted traffic and monitoring
the results." Help them to understand that you ARE their watchdog
for online success. You have come to realize that the more
success you bring to them, the more your business grows. You are
in this for the long term!

B. Talk to them about the components of


success:

Let them know that when you work with their web content, you need
some freedom to work with them and provide input. Explain that
the best success formula is often a cross between re-writing
their content especially for high search engine placement
COMBINED with copywriting that is written for the human brain.

It's a combination of having a highly visible web site that also
employs techniques that compel their visitors to respond. Explain
why this second aspect is so important by saying something like,
"Your business does not really begin, until we get your visitor
to take action and respond to what they see.

Talk to them about your ability to research their keyword phrases
from real time results. Explain to them that you must determine
which search phrases will genuinely pull the most targeted
traffic into their pages. Tell them you will be asking them for a
list of suggested keywords to start. Explain that ultimately you
will be analyzing those words and through research, you'll
actually find the highest performing phrases with the lowest
competition.

You can let them know that the reason your pages score well with
major search engines is because you build honest, content-rich
pages without the use of any types of tricks, gimmicks or spam.

The strategies you employ are based on using phrases that are
first researched and then proven to be currently in usage by
consumers within their specific market.

C. Stop trying so hard to sell SEO and learn to dialogue.

Learn to "dialogue" with your prospects in a two-way
communication. This is most often successful if you are the one
asking the questions. Remember that whoever is asking the
questions, is really the one who is controlling and directing the
conversation.

Ask questions about from where the prospect would like to take
business. Try asking questions like, "Would you be willing to
take business from a specific location?" Ask lots of specific
questions. If they are only interested in a regional presence,
then begin painting a picture in their mind of where they could
be getting new business from.

Remember to ask questions about your prospect's distribution of
product and services. Demonstrate that you are not just
interested in building, positioning and monitoring the site.you
are also interested in all aspects of the business such as how
they intend to handle distribution. Such conversations not only
lead to enhancing client rapport, but will end up triggering new
optimization strategies in your mind.

D. Make the most of your newest successes.

Your prospects become your customers and in a short time, they
begin telling stories about their success on the web. Don't
forget to make the most of these opportunities, after all you've
made the effort and promoted your client well, you deserve the
credit.

You have demonstrated that your SEO strategies not only work, but
in many cases, your efforts will have delivered a dramatic
increase in business. Always ask your client's permission first,
but they're usually more than happy to distribute your brochure
or business cards. This is usually the start to a wonderful trend
in ongoing referral business. Always remember to thank your
clients for every new referral they send your way.

Ask your clients if they would mind taking the occasional
reference call. All you really need are just a few of your
client's names and numbers. A list of these satisfied names and
numbers can be offered to new prospects. You can be sure this is
just one more thing that not a lot of your competitors will be
doing.

Search Engine Optimization is one of the biggest missing links in
this whole web development industry. It's safe to say that
building a web site without a plan for search engine
optimization, is the single most expensive lesson that any dot
com business has ever had to learn in the last few years. It's
only good wisdom that you teach both your prospects and your
clients these things up front and early. The results will be a
long lasting client relationship where your client wins, your
client's customer wins and YOU win too!

E. Enjoy the tremendous lift of knowing that you really are
making a difference for your clients.

For thousands of business owners, the investment in solid SEO
strategies, are the single missing link to their success. Take
action today by employing SEO strategies for your clients and
give them the outstanding results they deserve. Remember that
success breeds success and when you do an extraordinary job for
your client, it was YOUR SEO skills that made the difference.
There is tremendous satisfaction in that too!

Best regards,
John Alexander

About the Author

John Alexander is the Co-Director of Training of Search Engine
Workshops(http://www.searchengineworkshops.com)with Robin Nobles. John also teaches online search engine marketing courses through
http://www.onlinewebtraining.com, and he’s a member of
Wordtracker’s (http://www.wordtracker.com/moreinfo.html)
official question support team. John is author of the e-book
Wordtracker Magic (http://www.wordtracker-magic.com)

 

Search Engine Optimization, Google Optimization - SEO Chat
Search Engine Optimization, Google Optimization - SEO Chat.
www.seochat.com
 
Search engine optimization - Wikipedia, the free encyclopedia
Search engine optimization (SEO) is a subset of search engine marketing, and deals with ... The term SEO can also refer to "search engine optimizers", ...
en.wikipedia.org
 
SEO Home
Mentor an SEO Scholar! 8/7/2006. Click here to learn more. ... 55 Exchange Place New York, NY 10005 (212) 979-2040 info@seo-usa.org ...
www.seo-ny.org
 
Webmaster Help Center - What's an SEO? Does Google recommend ...
Ask your SEO firm if it reports every spam abuse that it finds to Google ... Ethical SEO firms report deceptive sites that violate Google's spam guidelines. ...
www.google.com
 
Aaron Wall's SEO Book.com
Aaron Wall offers search engine news, reviews of tools, and an ebook for sale.
www.seobook.com
 
SEO Today
Provides articles and information about the search engine optimization and marketing industry. Latest articles can be sent via email.
www.seotoday.com
 
SEO: See what people are saying right now on Technorati
See all blog posts tagged with SEO on Technorati. ... This page shows everything that has been tagged with SEO. To contribute to this page include this code ...
www.technorati.com
 
Seo: See what people are saying right now on Technorati
See all blog posts tagged with seo on Technorati. ... Professional SEO Marketing Firm www.cherryoneweb.com - Cherryone is a SEO firm that gets results for ...
www.technorati.com
 
Pages tagged with "seo" on del.icio.us
秋元@サイボウズラボ・プログラマー・ブログ: あのライバルは SEO で抜けるのか? ... L'aggiornamento di un SEO | Articoli Webmarketing | Webmarketing.HTML.it ...
del.icio.us
 
Seo Administrator - seo tools, seo software, optimization software ...
Seo Administrator is an integrated suite of web promotion utilities that cover all aspects of website optimization and promotion.
www.seoadministrator.com
 
Search Engine Watch: Tips About Internet Search Engines & Search ...
Search Engine Watch is the authoritative guide to searching at Internet search engines and search engine registration and ranking issues.
searchenginewatch.com
 
AddMe, Search Engine Optimization Submission Free Site Promotion ...
A leader since 1996, search engine submission, search engine optimization, free search engine submission, site submission, and website promotion.
www.addme.com
 
What is SEO? - A Word Definition From the Webopedia Computer ...
This page describes the term SEO and lists other pages on the Web where you can find additional information.
www.webopedia.com
 
SEO: Search Engine Optimisation. SEO copyright advice. FREE SEO ...
Provides free search engine keyword reports for UK websites and strategies for unlisted websites.
www.ihaveawebsite-nowwhat.co.uk
 
Search Engine Roundtable ::: The Pulse Of The Search Marketing ...
A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major ...
www.seroundtable.com
 
Search Engine Optimisation Marketing & Pay per Click Advertising ...
Offers search engine marketing and paid search engine advertising. Australia.
www.foundagency.com.au
 
Submit Express - Search Engine Placement, Optimization, SEO Marketing
Search engine optimization services with guaranteed Top 10 results. Submit your website URL to 40 major search engines for FREE !
www.submitexpress.com
 
SEO Analyzer - SEO Tools - Nashville SEO, SEM, Internet Strategy ...
The SEO Analyzer is a FREE tool that uses a sophisticated algorithm that detects how optimized your web design is for search engines.
sitening.com
 
SEO Company For Search Engine Optimization
Weblinx Limited - SEO Company for UK Search Engine Optimization.
www.weblinx.biz
 
Matt Cutts: Gadgets, Google, and SEO
I believe that Google is the only search engine that will confirm to webmasters ... If you pick a bad search engine optimizer (SEO) and they make a ton of ...
www.mattcutts.com
 
 

 

Content Menu
  • 10 sure fire tips for choosing the right seo company

  • 10 ways to make sure your seo goes out of its way for you

  • 12 things to avoid in seo

  • 12 things you really should know about seo

  • 1 simple seo strategy to get more visitors to your site from google

  • 5 reasons why seo is the best investment for any ceo

  • 5 simple search engine optimization seo techniques

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  • 6 quick questions to stop wasting money with seo companies in less than 7 minutes

  • 7 secrets to top search engine rankings yes even 1 positions for seo dummies

  • 8 essential seo techniques

  • a1 technology launches its independent seo division a 1 internetdesign

  • adwords adsense seo common denominator keywords

  • affordable small business seo 5 common website errors and how to fix them

  • all about seo or sfo

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  • are you content with your page views learn the seo secrets of how to turbo boost your traffic

  • are you making these deadly seo mistakes

  • article and directory submission hiring a seo professional

  • article writing seo expert authors and the dumbification of the internet

  • automated seo tools why arent you using one

  • a brief look and overview of seo techniques

  • a few reminders on key words for seo

  • back to basics in seo

  • bad seo and google penal

  • basic seo advice what anyone could do for their websites

  • basic seo article focusing on quick optimization techniques for the newbie

  • basic seo for your wisconsin site part 1

  • basic seo for your wisconsin site part 2

  • basic seo for your wisconsin site part 3

  • basic seo wisdom

  • beat googles dampening link filter with seo articles

  • become an instant seo forum expert

  • beware of fake seo consultants

  • branding versus seo

  • breaking seo myths part one the seo expert

  • building links for search engine optimization seo

  • buying textlinks the latest seo craze

  • buzzwords vs effective seo keywords

  • can an seo company guarantee top 10 search results

  • ceo meet seo introduction to optimization

  • clean up your code for good seo

  • complete seo tutorial start from the beginning

  • content management systems eyeball seos

  • design vs seo can my site look good and rank well

  • diy seo

  • diy seo prt 2 tags n things

  • dont make the top 30 seo mistake

  • dont put all your promotion eggs in the seo basket

  • do it yourself seo

  • do it yourself seo how to generate free high pagerank links quickly and easily

  • do seos bring targeted web traffic

  • earn with fun by simple seo search engine optimization

  • easy seo in 6 simple steps

  • ecommerce seo

  • effective seo comes cheap

  • emergent marketing website conversion usability seo

  • emergent marketing web site conversion usability seo

  • fc rss seo

  • finding the right seo company

  • flash seo and optimization how to properly use flash on your websites

  • forget seo its all about conversion

  • four fabulous seo tools

  • free online seo tools

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  • general seo guide

  • golden rules for search engine optimization seo

  • good news for seo consultants searchers use two words

  • googles new seo rules

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  • how to become an seo expert 5 secrets that will allow you to outperform 95 of all webmasters

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  • how to get the best deal on your seo project

  • how to harness the power of web directories the missing link in your seo strategy

  • how to kick start your business with seo and sem

  • how to kick start your business with seo sem

  • how to manage seo

  • how to pick an seo firm

  • how to really seo your site

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  • if your website were a rock band your seo plays bass

  • increase seo sales by teaching clients about seo truths

  • increase web site sales with a seo proposal part 1

  • increase web site sales with a seo proposal part 2

  • increase your page rank through seo

  • index

  • introduction to seo

  • introduction to seo what is seo

  • jagger google analytics and the future of search seo

  • just what is an seo article

  • keywords and seo the facts

  • leading your web designer to seo

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  • multilingual seo for world markets part 1

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  • seo 101 these tags really do matter

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  • seo 1 choosing the keywords to optimize for

  • seo 2 on page optimization

  • seo 3 getting listed in google in under 24 hours

  • seo 3 rules for success

  • seo 4 off page optimization

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