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10 Ways to Make Sure Your SEO Goes Out of its Way for You
If they want to have success, companies should do everything they can to ensure that their SEO firm doesn’t provide lousy service. Here are 10 tips to keep in mind: 1. Be realistic. Don’t waste your time or the SEO firm’s expertise by arguing about...
SEO #1: Choosing THE keywords to optimize for
Please read this report entirely, I know it is a lot but EVERY word is essential to ranking well in search engines.
Before you start reading I want YOU to erase EVERYTHING you have learned about search engine optimization. I want YOU to erase...
SEO For Dummies; How to Choose the right Firm for You.
Ok, so you’ve finished your web site. Now you just submit your web site to a couple of search engines, sit back, relax and wait to see your bank account grow. Yeah, that’s what I thought as well. You wait and wait and wait... nothing. No hits. No...
SEO Questions - Why do I see different Google results than my clients?
Having been in this industry for as long as I have, I often
forget some of the basics. Well, it's not that I forget, it's
just that I assume that everyone else in the industry has the
same knowledge level as I do.
So when I get a "newbie"...
SEO = The Ultimate Marketing Strategy for Small Businesses
As a small business owner or manager, you have one principal
goal: increase your profitability. Whether you are a sole
proprietor looking to increase your own income, or a corporate
manager looking to increase shareholder equity, your bottom...
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PDF Optimization: Death to SEO?
On April 18th 2005, Adobe announced that it was going to acquire Macromedia.
Besides delivering a critical blow to competitive balance of two highly recognized and respected companies, it has inadvertently created a new form of optimization.
That's right. PDF optimization.
The main technology that Adobe wanted from Macromedia was Flash. Now that they have it, they will be able to incorporate all the power of Flash into a PDF. With one fell swoop, they have changed the face of search engine optimization.
As a site owner, I can now potentially have my entire site reside within the content of a PDF. Sure, it was textually available before, but now I can even have compressed video, dynamically generated content and visually appealing content conveniently wrapped up into the web's only cross-compatible portable platform.
No more worries about having a Flash player installed - that will be incorporated into the PDF reading software. No more worrying about needing Quicktime and Media Player versions of video clips. They'll all be in Flash.
Not only is the PDF web friendly, but it is also PDA and Kiosk ready. Now content can be delivered anywhere to any device that can read a pdf. It can also be included on CD's, DVD's and even your cell phone.
From a user perspective, this is awesome. From a search engine perspective, it is great to push boundaries, but we may also see the end of optimizing for client sites, instead a client will pay a one-time fee to optimize a pdf.
Anyone who makes a living optimizing sites can see the potential loss of revenue as companies
move forward and place their marketing efforts into promoting a pdf instead of a web site.
Why would a company not embrace this? While it's a true a site like Amazon would not be able to take full advantage of this, they could embed pdf optimization for dvd's and cd's sent to your cell phone, based on previous selections you've made.
It's a marketer's dream, and it makes a buzz agent's job even easier. Word of mouth marketing will be coupled with a portable demonstration of the product or service being sold.
While the general public may not become aware of this technology for a few years, those who reside on the cutting edge will find great ways to use this in promotion.
Now instead of just watching a movie trailer, you could also have the script, actor bios and studio contact information. Maybe even after the movie gets released, you could get your pdf updated with box office results.
The benefits of storing information in a pdf are huge. Instead of storing all of that information in a database, you have everything you need as a portable document. No worries about server stability, access to the database or even an internet connection.
By embracing this new development, it will be another service you can add to your seo repertoire and allow for your business to adapt to this emerging technology.
-To your online success!
Paul Bliss
www.SEOforGoogle.com
About the Author
Paul has been optimizing sites for over 5 years and has successfully placed over 60 clients into top rankings for all the major search engines.
www.seoforgoogle.com
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| Search Engine Optimization, Google Optimization - SEO Chat |
| Search Engine Optimization, Google Optimization - SEO Chat. |
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| SEO Today |
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| Search Engine Watch: Tips About Internet Search Engines & Search ... |
| Search Engine Watch is the authoritative guide to searching at Internet search engines and search engine registration and ranking issues. |
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| AddMe, Search Engine Optimization Submission Free Site Promotion ... |
| A leader since 1996, search engine submission, search engine optimization, free search engine submission, site submission, and website promotion. |
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| sitening.com |
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| SEO Company For Search Engine Optimization |
| Weblinx Limited - SEO Company for UK Search Engine Optimization. |
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| Matt Cutts: Gadgets, Google, and SEO |
| I believe that Google is the only search engine that will confirm to webmasters ... If you pick a bad search engine optimizer (SEO) and they make a ton of ... |
| www.mattcutts.com |
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