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8 Essential SEO techniques
1) Title Tag - The title tag is the most powerful on-site SEO technique you have, so use it creatively! What you place in the title tag should only be one thing, the exact keyword you used for the web page that you are trying to optimize. Every...
Easy SEO in 6 Simple Steps
Easy SEO in 6 Simple Steps © Jeremy M. Hoover http://jhooverwebcopy.com If you want to increase traffic to your website and better your search engine positioning, here is an easy 6 step process that will enable you to do so. 1. Get a free blog. Go...
How to SEO your site right.
Search engine optimization is one of most popular online marketing tool for any website. With more websites coming online every day the competition gets larger, so you have to make sure you can out SEO them before they out do you. In this...
SEO Your PDF’s
Why optimize? First, why would anyone want to search engine optimize their PDF files? Well, if you had an eBook, brochure, product description or technical document in PDF format, you may wish to optimize these to pick up some extra search...
What Is Good SEO (Search Engine Optimization) - Anyway?
What Is Good SEO (Search Engine Optimization) - Anyway?
By James Doc Lewis
There's been much fuss lately as to the need for Search Engine Optimization of the right kind; some will tell you that to be effective SEO has to be "organic";...
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SEO 101... These Tags Really Do Matter.
Copyright 2005 Ron Hutton
In search of the coveted search engine traffic? Yes? Then don't ignore your meta tags. If anyone tells you that meta tags are not important, they are seriously misinformed. Follow these simple rules and the clicks will come. Skip them and the high search engine rankings that you work so hard for will never deliver on the true traffic potential.
Imagine that you check your incoming email and there are two messages waiting for you. You look at the summary information for each and they appear as follows:
MESSAGE #1: From: unknownperson@obscuredomain.com Subject: iaviq qiegaie aeiapih
MESSAGE #2: From: your-favorite-guru@gurusite.com Subject: An "insider" shortcut guide to creating sensational ads
If you're interested in how to write killer ads, which message gets opened and which goes in the trash? It's obvious I know, but it's relevant.
Test the search engine results for one of your website pages and here's what you'll find...
The search engine results pages (SERPs) for the big 4 search engines (Google, Yahoo, Altavista and MSN) display information to their users by spidering your web pages and grabbing the text from various areas. When someone conducts a search and sees your web page in the results, here's what you can expect them to see:
GOOGLE: Your title tag Your description meta tag
***********
YAHOO!: Your title tag Your description meta tag Text from the upper area of your web page
***********
ALTAVISTA: Your title tag Your description meta tag Text from the upper area of your web page
***********
MSN: Your title tag Text from the upper area of your web page
Do you see the parallel between your web page's title tag and description meta tag in comparison to the "from" address and subject line in our email analogy above? The copy that you use in
these tags becomes your advertisement to the world when your pages are displayed in search results.
Since each of the top 4 search engines display your title tag first, take some time and think through what you want people to see. Offer benefits. Offer a solution. And when you write the copy for your title tag, use your targeted keyword / phrase at the beginning of the title statement. Search engines place a high value on the title tag.
Your description tag (used by Google, Yahoo and Altavista) should serve as your call to action. Write your description in such a way that it compliments the title tag and motivates the searcher to click through to your site for the answers to their specific problem or need. Your targeted keyword phrase should be included once but not at the very beginning of the description.
How important is it that your website name be included in the title tag or description meta tag? You can draw your own conclusions, but in my view it's not important. The link to your website will show people where they're going from the SERPs, and after landing on your site the URL in their browser along with your site's branding will help them remember where they've landed.
Don't shortcut or poo-poo your site's title tags and description meta tags. When the day comes that you're ranked number one in your niche (and you will be), make sure that Google, Yahoo, Altavista and MSN display the information that will motivate searchers to click though to your site instead of the site listed just below you. It's your traffic. You earned it.
About the Author
Ron Hutton is a 20 year sales and marketing veteran with a passion for coaching and training. Subscribe to "GoThrive Online", for Free Video Tutorials for Internet Marketing and big juicy marketing tips in small, easy-to-chew, bite size servings. Free Video Tutorial Archives Here: http://www.gothrive.com/free-video-library/video-directory.html
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Search Engine Optimization, Google Optimization - SEO Chat |
Search Engine Optimization, Google Optimization - SEO Chat. |
www.seochat.com |
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Search engine optimization - Wikipedia, the free encyclopedia |
Search engine optimization (SEO) is a subset of search engine marketing, and deals with ... The term SEO can also refer to "search engine optimizers", ... |
en.wikipedia.org |
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SEO Home |
Mentor an SEO Scholar! 8/7/2006. Click here to learn more. ... 55 Exchange Place New York, NY 10005 (212) 979-2040 info@seo-usa.org ... |
www.seo-ny.org |
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Webmaster Help Center - What's an SEO? Does Google recommend ... |
Ask your SEO firm if it reports every spam abuse that it finds to Google ... Ethical SEO firms report deceptive sites that violate Google's spam guidelines. ... |
www.google.com |
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Aaron Wall's SEO Book.com |
Aaron Wall offers search engine news, reviews of tools, and an ebook for sale. |
www.seobook.com |
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SEO Today |
Provides articles and information about the search engine optimization and marketing industry. Latest articles can be sent via email. |
www.seotoday.com |
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SEO: See what people are saying right now on Technorati |
See all blog posts tagged with SEO on Technorati. ... This page shows everything that has been tagged with SEO. To contribute to this page include this code ... |
www.technorati.com |
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Seo: See what people are saying right now on Technorati |
See all blog posts tagged with seo on Technorati. ... Professional SEO Marketing Firm www.cherryoneweb.com - Cherryone is a SEO firm that gets results for ... |
www.technorati.com |
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Pages tagged with "seo" on del.icio.us |
秋元@サイボウズラボ・プログラマー・ブログ: あのライバルは SEO で抜けるのか? ... L'aggiornamento di un SEO | Articoli Webmarketing | Webmarketing.HTML.it ... |
del.icio.us |
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Seo Administrator - seo tools, seo software, optimization software ... |
Seo Administrator is an integrated suite of web promotion utilities that cover all aspects of website optimization and promotion. |
www.seoadministrator.com |
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Search Engine Watch: Tips About Internet Search Engines & Search ... |
Search Engine Watch is the authoritative guide to searching at Internet search engines and search engine registration and ranking issues. |
searchenginewatch.com |
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AddMe, Search Engine Optimization Submission Free Site Promotion ... |
A leader since 1996, search engine submission, search engine optimization, free search engine submission, site submission, and website promotion. |
www.addme.com |
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What is SEO? - A Word Definition From the Webopedia Computer ... |
This page describes the term SEO and lists other pages on the Web where you can find additional information. |
www.webopedia.com |
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SEO: Search Engine Optimisation. SEO copyright advice. FREE SEO ... |
Provides free search engine keyword reports for UK websites and strategies for unlisted websites. |
www.ihaveawebsite-nowwhat.co.uk |
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Search Engine Roundtable ::: The Pulse Of The Search Marketing ... |
A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major ... |
www.seroundtable.com |
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Search Engine Optimisation Marketing & Pay per Click Advertising ... |
Offers search engine marketing and paid search engine advertising. Australia. |
www.foundagency.com.au |
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Submit Express - Search Engine Placement, Optimization, SEO Marketing |
Search engine optimization services with guaranteed Top 10 results. Submit your website URL to 40 major search engines for FREE ! |
www.submitexpress.com |
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SEO Analyzer - SEO Tools - Nashville SEO, SEM, Internet Strategy ... |
The SEO Analyzer is a FREE tool that uses a sophisticated algorithm that detects how optimized your web design is for search engines. |
sitening.com |
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SEO Company For Search Engine Optimization |
Weblinx Limited - SEO Company for UK Search Engine Optimization. |
www.weblinx.biz |
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Matt Cutts: Gadgets, Google, and SEO |
I believe that Google is the only search engine that will confirm to webmasters ... If you pick a bad search engine optimizer (SEO) and they make a ton of ... |
www.mattcutts.com |
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