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Basic SEO For Your Wisconsin Site - Part 1
What many people in Wisconsin don't know is that in order to get
a top ranking site in Wisconsin, you will have to build your
site around a small and focused niche.
However, you most likely are in a good situation, because very
few people...
Don't Make the Top 30 SEO Mistake
SEO consultants will tell you that you need to be in the Top 30 or you can pretty much give up any hope of getting a visitor to your web site. Yes, there is truth in that Top 30 goal. Occasionally, a potential customer will make his or her way to...
Finding the Right SEO Company
I often talk to people who have lost faith in Search Engine Optimization (SEO) firms because of bad experiences. Either they saw no results, felt that they were tricked into subscribing to a service that could not work, or that they wasted money...
Multilingual SEO for world markets Part 2
Multilingual on-page optimization
In part 1, we looked at keyword research in foreign languages, such as German, French, Spanish and Italian. In part 2, we will look at the on-page optimization...or what to do with that keyword research....
Sitemaps 101 - Back To SEO School
Sitemaps are without doubt one of the most often ignored and undervalued aspects of search engine optimization. You've probably spent a huge amount of time working on pages of original content, keyword density and getting incoming links but never...
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SEO for beginners
I had a learned marketing friend of mine comment that the information on SEO on our blog was ok for a propeller-head, but didn’t really help a business owner, so this article is intended to set the stage for information contained in the related articles.
Firstly - what is SEO? Well - its short for Search Engine Optimization, and its the process of tuning up your web site so that it ranks better on search engines.
Why is that important? - well think of your web site as a book. It is sitting in the very large library called the Internet, and the only people that know about it are friends and current business acquaintances. They know the title of the site and where it sits on the shelf.
What you are trying to do through SEO is to get your site listed in the equivalent of the Internet catalog. That way people that are not intimately acquainted with who you are and what you sell will find you…..
Not only that - you are also trying to get your site listed at the top of the index for a particular subject. There are millions of sites out there on every conceivable subject. If you sell widgets, then it won’t do you very much good if your site is the 1543th listed under ‘widgets’. It would be like having a Yellow page advertisement where your business is listed in very small print at the back of the book!
There are two ways that you can get your site listed highly - the first is through paying for a listing - Google Adwords is one program that will help in that. These are the paid listings that you will see on the right side of the page when you do a Google search. The second method is through Search Engine Optimization, which will raise your rankings in the main listings.
What Search Engine Optimization does
is make your web site more appetizing to the search engines, and make your site more important to them.
How is it done? That is a long subject that is addressed briefly in the other articles:
SEO Keywords
SEO Keywords Continued
SEO Keywords Continued 2
SEO Keywords Continued 3
SEO Keywords Continued 4
Can you SEO your own site? Yes of course you can. Follow those articles and I’ll guarantee your rankings will improve, but my recommendation is to leave it to an expert. Doing it yourself is like trying to build a deck armed only with a screwdriver and a knife. You can get there, but its going to be a frustrating experience.
An SEO expert can save you an immense amount of time, trial and error and frustration, as they have the right tools for the job.
Oh, one more piece of advice. If you see an organization promising to get you a top ten listing for $10 a month……RUN! It can’t be done ethically for that amount of money, and the search engines are just as likely to ban your site as to list it highly - you have been warned!!
About the Author
Lee is one of the principals at Spinnaker Systems which provides Web related services to the small business owner. Lee can be contacted at lee@spinnakersystems.com and is a regular contributor to the Spinnaker Blog
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| Search Engine Optimization, Google Optimization - SEO Chat |
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| Weblinx Limited - SEO Company for UK Search Engine Optimization. |
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| Matt Cutts: Gadgets, Google, and SEO |
| I believe that Google is the only search engine that will confirm to webmasters ... If you pick a bad search engine optimizer (SEO) and they make a ton of ... |
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