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Online Marketing Made Easy With SEO
When it comes to marketing your business online, you want to reach as many people as possible. For this reason, search engine optimization is very important to your business and making sure you can reach as many potential customers as possible.
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Screwed: Is this an inevitability in the SEO World?
By about 2pm everyday, each of my team members has spoken to a good handful of clients and potential clients who have been speaking with other SEO firms. This an absolutely wonderful thing to see, as in the past in our industry, not enough of our...
SEO #1: Choosing THE keywords to optimize for
Please read this report entirely, I know it is a lot but EVERY word is essential to ranking well in search engines. Before you start reading I want YOU to erase EVERYTHING you have learned about search engine optimization. I want YOU to erase...
SEO 101 - Basic Optimization Techniques
It is hard to believe the all too short northern summer is
almost over. In less than two weeks, kids will be going back to
school and commercial webmasters will be gearing up for the
autumn and winter sales seasons. This is as good a time as...
Why is SEO so expensive?
Why is SEO so expensive? By Chris Genge One of the questions our firm often gets asked is, "Why is search engine optimization (SEO) so expensive?" The simple answer -it isn't. SEO is the most cost effective form of advertising with a low...
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SEO - Get a Number One Google Ranking With This Simple Technique
You probably do this already - complete regular searches in Google for your key phrases and see how high you rank. It's well known that the first three results are far and away the sites that get the most clicks. If you can get one of the top three results in your key terms then you will have more targeted visitors coming to your site. If you can get the first result, well that is even better. Of course all your competitors want to do the same.
One of the great things about Google is that is updates quite frequently. That little GoogleBot is busy 24/7 indexing the web to make sure everyone gets the best answers to their search questions. I've recently been playing with a technique that I thought might be worth testing and because Google has updated so quickly I've been able to get a result within a few weeks, and I got the perfect result - a number one ranking for one of the key phrases I was after. In fact this technique worked so well that I got the number one result for a related search phrase too!
A Quick and Easy Google SEO Trick
The technique I used was to place an ad in a particularly highly ranked classified site. In this case it was the famous site Craigslist.org for London (http://london.craigslist.org/). This site is the original free classifieds trading community that has become a world wide phenomenon driven by word of mouth. But that's not important. What is important is that Craigslist is very popular and has a high PageRank, and most importantly you can place a free ad on the site anytime you want to. There are restrictions and limitations but it is easy to do, there is no reason you shouldn't make an ad or two. It's free promotion for your business that may happen to also help with your placement in Google SERPs.
Key Term: SERP - Short for Search Engine Results Page, the Web page that a search engine returns with the results of its search. The major search engines typically display three kinds of listings on their SERPs. Listings that have been indexed by the search engine's spider, listings that have been indexed into the search engine's directory by a human, and listings that are paid to be listed by the search engine.
A Practical Test
For testing I was after the search phrase "Thesis Proofreader" for my business site's thesis proofreading service. I entered the term into Google and noticed that a Craigslist entry was receiving a high result, but the subject and keywords were not highly targeted. However they were good enough to get a third page result in Google for that term. I went in and created a very simple ad in Craigslist that directly targeted my keywords and a week or two later I had the number one result for that term in the Google global SERP. Also because I had used the term "Essay" in the subject of the ad I managed to secure the first page result for "Essay Proofreader" as well. Not bad :).
A Bit Hit and Miss
I was surprised that it worked as well as it did but I know better than to expect that good a result every time. One important consideration in my test is that there just isn't much competition for my search phrase; hence it was easy to get the top result. If your market is more competitive your
result likely won't be as good. Craigslist deletes ads in 45 days so it's not a permanent result either, you will need to keep going back to recreate your ad if you want to keep the result.
You should be sure to check the current results in Google to see if any free listing sites like Craigslist are pulling up high results for your terms. If you have some advertising cash to spend, see if any pay-for-entry directories or classifieds are pulling high results too. If there are then there is a good chance that if you create a well targeted ad you will have positive results.
It's important to do search research first so you know which city listings in Craigslist are pulling the high results. Ideally for an online business that can service the world you would have a Craigslist listing for every city, but that just may not be feasible and may break the Craigslist rules anyway. With search research you determine which city is pulling the best results for your terms, which could be caused by a whole number of reasons - backlinks to that particular Craigslist city, key terms - the amount of variables to consider are beyond human comprehension, let Google handle that and just take the results on face value.
Take the time to locate the best city based on current search results and place your entry in that city at the very least. If your business is specifically targeted at a geographical area then it is a good idea to do a comprehensive ad in your Craigslist city (if available) as well, it certainly won't hurt.
It's also important to note that there is nothing stopping competitors doing the same thing as you. The SEO war may spread into Craigslist and muddy the site, which would no doubt prompt a clampdown on commercial listings in Craigslist. Perhaps this technique is best for those operating in small or unique industries since it is unlikely that competitive action will ruin it for everyone.
Also note that Google itself is a completely uncontrollable variable in this equation. Google may decide that it will no longer count Craigslist entries. Maybe it will decide to only index for certain terms. Just accept that you can't control what Google decides to do, but you can test to see what results you can get. Not trying guarantees no results.
It's Too Easy Not to Test
There is no good reason not to use this technique. Classified sites want listings, it's what they do. You may or may not achieve better search engine results but at the least there is a chance that a browser may stumble across your ad and come shopping at your business. It takes very little time and usually is free so get out there and start creating those free ads. Just remember to use the right keywords and don't go overboard, you don't want all your incoming links to come from free directories because in the long run Google may penalise your results.
About the Author
By Yaro Starak
www.entrepreneurs-journey.com
Do you want to profit from your own successful home based Internet business?
Learn from Yaro Starak, a young entrepreneur from Australia. Get your free articles and audio now - visit his Internet Business Blog.
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| Search Engine Optimization, Google Optimization - SEO Chat |
| Search Engine Optimization, Google Optimization - SEO Chat. |
| www.seochat.com |
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| Search engine optimization - Wikipedia, the free encyclopedia |
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| SEO Home |
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| Aaron Wall's SEO Book.com |
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| SEO Today |
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| Search Engine Watch: Tips About Internet Search Engines & Search ... |
| Search Engine Watch is the authoritative guide to searching at Internet search engines and search engine registration and ranking issues. |
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| AddMe, Search Engine Optimization Submission Free Site Promotion ... |
| A leader since 1996, search engine submission, search engine optimization, free search engine submission, site submission, and website promotion. |
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| sitening.com |
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| SEO Company For Search Engine Optimization |
| Weblinx Limited - SEO Company for UK Search Engine Optimization. |
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| Matt Cutts: Gadgets, Google, and SEO |
| I believe that Google is the only search engine that will confirm to webmasters ... If you pick a bad search engine optimizer (SEO) and they make a ton of ... |
| www.mattcutts.com |
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