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Effective SEO Comes Cheap
Search engine optimization or SEO is the hottest way to drive
targeted traffic to your website. Maximizing the benefits of a
well optimized website will yield lots of earnings for the
marketer. However, optimizing your site might cost you...
Online Marketing Made Easy With SEO
When it comes to marketing your business online, you want to reach as many people as possible. For this reason, search engine optimization is very important to your business and making sure you can reach as many potential customers as possible.
...
SEO Killer - Server Log Files
It is very important for every website owner to collect information about visitors, their behavior, how they move on the website, which interests the have and how long time they spend on which pages. Web servers collect those information and save...
SEO (Search Engine Optimization): Google Rewards Savetoby.com for bad behavior.
SEO (Search Engine Optimization): Google Rewards Savetoby.com for its bad behavior.
SaveToby.com, a web-site made famous for its promotion for "cruelty" to animals, is ranked a PR 6 site by google's algorithm. PR (Page Rank) is the ranking given...
Why SEO (as we know it) is Doomed to Failure and How You Can Avoid the Trap
Search Engine Optimization (SEO) has become one of the biggest internet buzz-words recently. Everyone is talking about it. These days it seems there's an "expert" around every corner promising all kinds of wonderful things to online business...
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SEO Keywords - the starting point
When you look at search engine optimisation for a site, probably the most important thing to think about are what keyphrases you want to be found under in the search engines.
If you are selling widgets, then it really won't help you if you get a high listing for another search term, as its not relevant.
Its also important to be very selective about your keywords and phrases. If you decide to target the phrase 'toronto', then you are going to have an uphill climb, as there must be thousands or potentially millions of sites that are indexed for that term. When you are faced with stiff competition for a keyword, then unless you want to spend the rest of your life optimising the site, the chances are that you will be so far down the index, that a potential customer will need a microscope to find you.
So - get specific. Try to put yourself in your customers shoes and ask the question:
If I was looking for whatever it is I sell - then what phrase
would I put into the search bar?
Write the phrase down and think about it a bit more. Can I refine it and come up with something even more specific that works?
Once you are happy, try to think of a second keyphrase.
Done that? Ok, now you stop.
You can optimise a site for a two or three keyphrases, but unless you are a word smith superhero that is pretty much your limit. If you try to optimise for more than that - all you will do is end up making a poor job of all of them.
The next thing to start thinking about is how you 'thread' your keyphrases into your content.
We'll talk more about that later....
About the Author
Lee is one of the principals at Spinnaker Systems which provides Web related services to the small business owner. Lee can be contacted at lee@spinnakersystems.com and is a regular contributor to the Spinnaker Blog
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