|
Bad SEO and Google Penal
The Big 3 of Bad SEO: Mirror Sites and Duplicate Content - Google has a particular aversion towards spammed web site content and Google penalties for mirror sites reflect this. Hidden Text and Keyword Stuffing - A common technique for attempting...
How Lousy SEO Smothers Good Practices
Online marketers may have the best of intentions with their
natural search engine optimization programs. Yet, they drop the
ball with their impatience and eagerness to try the latest
tricks and fads.
For example, you may know that choosing...
On-Site SEO and Link Building
A discussion between 2 SEO´s, Mr. Ethical and Mr. Links, about link building.
Mr. Ethical: There is no need for link building if you know how to optimize a website properly. It’s all on-site work and some basic submissions to some directories.
...
Online Marketing Made Easy With SEO
When it comes to marketing your business online, you want to reach as many people as possible. For this reason, search engine optimization is very important to your business and making sure you can reach as many potential customers as possible.
...
SEO - Why Site Width Matters
Many search engine optimization efforts are focused on pushing the home page of a site. This is a fundamental mistake that can result in the site missing out on a lot of traffic.
Go Wide, Young Man
In nearly every case, a site should be...
|
|
| |
|
|
|
|
|
|
SEO Keywords - the starting point
When you look at search engine optimisation for a site, probably the most important thing to think about are what keyphrases you want to be found under in the search engines.
If you are selling widgets, then it really won't help you if you get a high listing for another search term, as its not relevant.
Its also important to be very selective about your keywords and phrases. If you decide to target the phrase 'toronto', then you are going to have an uphill climb, as there must be thousands or potentially millions of sites that are indexed for that term. When you are faced with stiff competition for a keyword, then unless you want to spend the rest of your life optimising the site, the chances are that you will be so far down the index, that a potential customer will need a microscope to find you.
So - get specific. Try to put yourself in your customers shoes and ask the question:
If I was looking for whatever it is I sell - then what phrase
would I put into the search bar?
Write the phrase down and think about it a bit more. Can I refine it and come up with something even more specific that works?
Once you are happy, try to think of a second keyphrase.
Done that? Ok, now you stop.
You can optimise a site for a two or three keyphrases, but unless you are a word smith superhero that is pretty much your limit. If you try to optimise for more than that - all you will do is end up making a poor job of all of them.
The next thing to start thinking about is how you 'thread' your keyphrases into your content.
We'll talk more about that later....
About the Author
Lee is one of the principals at Spinnaker Systems which provides Web related services to the small business owner. Lee can be contacted at lee@spinnakersystems.com and is a regular contributor to the Spinnaker Blog
|
|
|
|
|
| Search Engine Optimization, Google Optimization - SEO Chat |
| Search Engine Optimization, Google Optimization - SEO Chat. |
| www.seochat.com |
|
| Search engine optimization - Wikipedia, the free encyclopedia |
| Search engine optimization (SEO) is a subset of search engine marketing, and deals with ... The term SEO can also refer to "search engine optimizers", ... |
| en.wikipedia.org |
|
| SEO Home |
| Mentor an SEO Scholar! 8/7/2006. Click here to learn more. ... 55 Exchange Place New York, NY 10005 (212) 979-2040 info@seo-usa.org ... |
| www.seo-ny.org |
|
| Webmaster Help Center - What's an SEO? Does Google recommend ... |
| Ask your SEO firm if it reports every spam abuse that it finds to Google ... Ethical SEO firms report deceptive sites that violate Google's spam guidelines. ... |
| www.google.com |
|
| Aaron Wall's SEO Book.com |
| Aaron Wall offers search engine news, reviews of tools, and an ebook for sale. |
| www.seobook.com |
|
| SEO Today |
| Provides articles and information about the search engine optimization and marketing industry. Latest articles can be sent via email. |
| www.seotoday.com |
|
| SEO: See what people are saying right now on Technorati |
| See all blog posts tagged with SEO on Technorati. ... This page shows everything that has been tagged with SEO. To contribute to this page include this code ... |
| www.technorati.com |
|
| Seo: See what people are saying right now on Technorati |
| See all blog posts tagged with seo on Technorati. ... Professional SEO Marketing Firm www.cherryoneweb.com - Cherryone is a SEO firm that gets results for ... |
| www.technorati.com |
|
| Pages tagged with "seo" on del.icio.us |
| 秋元@サイボウズラボ・プログラマー・ブログ: あのライバルは SEO で抜けるのか? ... L'aggiornamento di un SEO | Articoli Webmarketing | Webmarketing.HTML.it ... |
| del.icio.us |
|
| Seo Administrator - seo tools, seo software, optimization software ... |
| Seo Administrator is an integrated suite of web promotion utilities that cover all aspects of website optimization and promotion. |
| www.seoadministrator.com |
|
| Search Engine Watch: Tips About Internet Search Engines & Search ... |
| Search Engine Watch is the authoritative guide to searching at Internet search engines and search engine registration and ranking issues. |
| searchenginewatch.com |
|
| AddMe, Search Engine Optimization Submission Free Site Promotion ... |
| A leader since 1996, search engine submission, search engine optimization, free search engine submission, site submission, and website promotion. |
| www.addme.com |
|
| What is SEO? - A Word Definition From the Webopedia Computer ... |
| This page describes the term SEO and lists other pages on the Web where you can find additional information. |
| www.webopedia.com |
|
| SEO: Search Engine Optimisation. SEO copyright advice. FREE SEO ... |
| Provides free search engine keyword reports for UK websites and strategies for unlisted websites. |
| www.ihaveawebsite-nowwhat.co.uk |
|
| Search Engine Roundtable ::: The Pulse Of The Search Marketing ... |
| A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major ... |
| www.seroundtable.com |
|
| Search Engine Optimisation Marketing & Pay per Click Advertising ... |
| Offers search engine marketing and paid search engine advertising. Australia. |
| www.foundagency.com.au |
|
| Submit Express - Search Engine Placement, Optimization, SEO Marketing |
| Search engine optimization services with guaranteed Top 10 results. Submit your website URL to 40 major search engines for FREE ! |
| www.submitexpress.com |
|
| SEO Analyzer - SEO Tools - Nashville SEO, SEM, Internet Strategy ... |
| The SEO Analyzer is a FREE tool that uses a sophisticated algorithm that detects how optimized your web design is for search engines. |
| sitening.com |
|
| SEO Company For Search Engine Optimization |
| Weblinx Limited - SEO Company for UK Search Engine Optimization. |
| www.weblinx.biz |
|
| Matt Cutts: Gadgets, Google, and SEO |
| I believe that Google is the only search engine that will confirm to webmasters ... If you pick a bad search engine optimizer (SEO) and they make a ton of ... |
| www.mattcutts.com |
|