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Automated SEO Tools- Why Aren't You Using One?
Oftentimes, the most important facets of SEO are overlooked,
even by webmasters and seasoned SEO experts. Why? Because
somehow all the emphasis gets put on the importance of keywords,
leaving all other SEO elements in the dust.
Equally...
Automated SEO Tools- Why Aren't You Using One?
Oftentimes, the most important facets of SEO are overlooked, even by webmasters and seasoned SEO experts. Why? Because somehow all the emphasis gets put on the importance of keywords, leaving all other SEO elements in the dust.
Equally...
Google Patent Application - SEO Highlights
The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as: “A method for scoring a document, comprising: identifying a document; obtaining one or...
Introduction to SEO: What is SEO?
Tough question, "What is SEO?". As with pretty much all
internet-related terms, concepts and notions, that of "SEO" does
not have a unique definition and it is a blurry concept in most
people's mind. Still, what is SEO? Since there is no...
SEO For Google: You Need OFFPAGE Optimization
It is almost sure. Google is the hardest of all the search engines to get top rankings nowadays.
Another sure thing is that Google is the search engine that drives the highest number of visitors to the websites that are at the top of the SERP for...
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SEO Keywords - the starting point
When you look at search engine optimisation for a site, probably the most important thing to think about are what keyphrases you want to be found under in the search engines.
If you are selling widgets, then it really won't help you if you get a high listing for another search term, as its not relevant.
Its also important to be very selective about your keywords and phrases. If you decide to target the phrase 'toronto', then you are going to have an uphill climb, as there must be thousands or potentially millions of sites that are indexed for that term. When you are faced with stiff competition for a keyword, then unless you want to spend the rest of your life optimising the site, the chances are that you will be so far down the index, that a potential customer will need a microscope to find you.
So - get specific. Try to put yourself in your customers shoes and ask the question:
If I was looking for whatever it is I sell - then what phrase
would I put into the search bar?
Write the phrase down and think about it a bit more. Can I refine it and come up with something even more specific that works?
Once you are happy, try to think of a second keyphrase.
Done that? Ok, now you stop.
You can optimise a site for a two or three keyphrases, but unless you are a word smith superhero that is pretty much your limit. If you try to optimise for more than that - all you will do is end up making a poor job of all of them.
The next thing to start thinking about is how you 'thread' your keyphrases into your content.
We'll talk more about that later....
About the Author
Lee is one of the principals at Spinnaker Systems which provides Web related services to the small business owner. Lee can be contacted at lee@spinnakersystems.com and is a regular contributor to the Spinnaker Blog
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| Matt Cutts: Gadgets, Google, and SEO |
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