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Do It Yourself SEO: How to Generate Free, High Pagerank Links Quickly and Easily
Here's a quick and easy search engine optimization (SEO) technique that anyone can use to generate free, high Google pagerank links to their site.
SEO in a nutshell: get quality links to your site; the higher the pagerank, the better.
The...
Increase Web Site Sales with a SEO Proposal - Part 2
Part I of this article discussed some of the points that should be included in a search engine optimization proposal. Visit the resources section at the bottom of the page if you wish to get a copy of the whole article. Part 2 will discuss the...
SEO Introduction
If your looking to increase your websites presense on the internet we will provide you with a detailed insight into the world of Search Engine Optimization, so let us begin with this broken down introduction to SEO. In the current age having your...
SEO Tips for People Who Aren’t Dummies!
TIP ONE: THE IMPORTANCE OF KEY WORDS In the world of marketing online, one topic comes up over and over with great frequency: site rankings. It can sometimes seem to be the 'holy grail' in the highly competitive world of online marketing, where...
When to Hire a Professional SEO Firm?
In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives – specifically, search engine optimization. Search Engine Optimization or (SEO) is the art and science of blending technical and...
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SEO Keywords - the starting point
When you look at search engine optimisation for a site, probably the most important thing to think about are what keyphrases you want to be found under in the search engines.
If you are selling widgets, then it really won't help you if you get a high listing for another search term, as its not relevant.
Its also important to be very selective about your keywords and phrases. If you decide to target the phrase 'toronto', then you are going to have an uphill climb, as there must be thousands or potentially millions of sites that are indexed for that term. When you are faced with stiff competition for a keyword, then unless you want to spend the rest of your life optimising the site, the chances are that you will be so far down the index, that a potential customer will need a microscope to find you.
So - get specific. Try to put yourself in your customers shoes and ask the question:
If I was looking for whatever it is I sell - then what phrase
would I put into the search bar?
Write the phrase down and think about it a bit more. Can I refine it and come up with something even more specific that works?
Once you are happy, try to think of a second keyphrase.
Done that? Ok, now you stop.
You can optimise a site for a two or three keyphrases, but unless you are a word smith superhero that is pretty much your limit. If you try to optimise for more than that - all you will do is end up making a poor job of all of them.
The next thing to start thinking about is how you 'thread' your keyphrases into your content.
We'll talk more about that later....
About the Author
Lee is one of the principals at Spinnaker Systems which provides Web related services to the small business owner. Lee can be contacted at lee@spinnakersystems.com and is a regular contributor to the Spinnaker Blog
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| Search Engine Optimization, Google Optimization - SEO Chat |
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| Matt Cutts: Gadgets, Google, and SEO |
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