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Beware of Fake SEO consultants.
Some important facts you need to know before you choose your Search engine optimization company or an SEO specialist . =>If a Search engine optimization firm has guaranteed you number 1 position on Google, number 1 Yahoo listing , Top Msn ranking...
Don't Make the Top 30 SEO Mistake
SEO consultants will tell you that you need to be in the Top 30 or you can pretty much give up any hope of getting a visitor to your web site. Yes, there is truth in that Top 30 goal. Occasionally, a potential customer will make his or her way to...
Picking Keywords for SEO – A Different View
The first step to developing any search engine optimization effort is picking keywords. The general consensus is pick keywords with solid amounts of traffic and a minimum of competition. At the risk of being laughed off the Internet, here’s a...
SEO vs. Content creation
There are so many trends and opinions you can find on the net and most of them are valid, or were valid at one time. Through search engines trends and general internet trends, the only thing that conitually brings traffic to my site is quality...
W3C Compliance & SEO Article
From reading the title many of you are probably wondering what W3C compliance has to do with SEO and many more are probably wondering what W3C compliance is at all. Let's begin by shedding some light on the later.
What Is W3C Compliance?
The W3C...
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SEO post Jagger
A lot has changed in the search engine optimization industry
over the years, but it's been a while since such a drastic
change has occurred in such a short period of time. For some
time now, people have known that inbound links play a large role
in the ranking of a web page and as a result various schemes
have been developed and implemented to take advantage of this.
Recently, Google flipped the switch on an updated index called
Jagger that rivals even the infamous "Florida" update. After
this update, many people saw their positions in the SERPs
(search engine results pages) take a sudden and vicious plunge,
Greg Louganis style.
Did Google's engineers fail to plan out the possible
implications to legitimate web sites as a result of this update?
Did they become overzealous in their efforts to remove spam web
sites from their index? The short answer is one that many people
probably won't like. Most of the web sites that were adversely
effected by this update were optimized improperly - even those
optimized by so called "search engine optimization" firms.
The Jagger update more accurately analyzes the linking patterns
of a web page to determine if there have been efforts to
artificially improve it's ranking for particular keyword
phrases. A majority of the web sites that suffered had a large
portion (or all) of their inbound links consisting of:
* Reciporical links from non-relevant web sites
* Purchased links from non-relevant web sites
* Site-wide links
* Signature links in forums
* Spam links such as blog comments, guest book entries and forum
posts
Some uneducated people in the SEO
industry would like to have
you belive that these types of links, or a mythical technique
called Google bowling will hurt
your web site. The fact of the matter is that a web site can not
be hurt by any type of inbound links. The web sites that
suffered after the most recent update were simply relying on
poor or unethical search engine optimization techniques which
accounted for most, if not all of their search engine
optimization campaign. After Google filtered out the spam links,
these web sites had nothing left and as a result, lost their
position in the SERPs.
So how do we properly optimize a web site so that it has a
better chance of maintaining or improving in the SERPs? The
first and most effective way is to avoid any of the techniques
listed above. By building your search engine optimization
campaign from a solid foundation you won't have to worry about
loosing your footing. Building a web site with a substantial
amount of quality content combined with an effective link building campaign will take time but in the
end you will see far better results that are sustainable.
About the author:
Jeremy L. Knauff is the founder of Wildfire Marketing Group,
a Guerilla Marketing Firm offering a variety of online &
offline marketing services that enable smaller companies to
compete with larger companies and win.
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| Search Engine Watch is the authoritative guide to searching at Internet search engines and search engine registration and ranking issues. |
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| A leader since 1996, search engine submission, search engine optimization, free search engine submission, site submission, and website promotion. |
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| The SEO Analyzer is a FREE tool that uses a sophisticated algorithm that detects how optimized your web design is for search engines. |
| sitening.com |
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| Weblinx Limited - SEO Company for UK Search Engine Optimization. |
| www.weblinx.biz |
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| Matt Cutts: Gadgets, Google, and SEO |
| I believe that Google is the only search engine that will confirm to webmasters ... If you pick a bad search engine optimizer (SEO) and they make a ton of ... |
| www.mattcutts.com |
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