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Basic SEO Wisdom
This is a story about a poor guy with an inept domain that
wanted to build a site geared for a very competitive keyword and
his long, agonizing journey toward the true light of SEO
wisdom.
Here's a little foundation for what I'm about...
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In the business world today and the aggressive environment, many
advertisers route to using competitor trademark names as
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In the Search Engines Results pages these trademark names appear
for Google,...
The Tao Of SEO
It is all pretty zen really. Forget your profound metaphors of trees falling in the forest and the sound of single hands clapping. If you are on the web and can’t be found then are you really there at all? Sure your website may well be the design...
What Is Waiting for Us? :: Tomorrow's SEO Industry
Today, SEO is swiftly approaching saturation point. More and more webmasters realise the necessity of learning SEO basics, and as they do so, SEO professionals are facing difficulties finding new clients. With all the niche sites optimised, it...
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SEO, PPC & SEM - ASAP!
This article examines the basics behind quality site promotion.
Let us take a good look at acronyms in the industry! Search
Engine Optimization(SEO), is a term thrown around a million
times a day online. So many sites use old techniques that will
get there rankings hurt or reversed with there hap-hazard web
designs it frustrates me. I don't want you to be one of them. In
fact this article is aimed for creating SEEN web design
projects. If you don't use this anti-SEO (i.e. cloaking and
doorway pages) and follow the following rules you can expect
decent results with your web design. The basics for SEO are
simple and should be used by all web designers and web design
services (although that doesn't mean they are always used): 1.
Optimize your site with a high percentage of text relevant to
the search terms you intend to go after. 2. Make sure all alt
(alternate image tags) and title tags have relative descriptions
including keywords. 3. Make sure your site meets current online
standards and can be equally viewed among all browsers and
operating machines. Even though some pages may still display
correctly with incorrect HTML, it can hinder the way search
engines will look at them, bringing the overall optimization of
the page down. 4. Make sure all pages are under 800K
(recommended for fast loading pages). 5. Submit (manually, by
hand) to all major search engines, an automatically to lesser
engines through (at least) a free search engine submission
service or program. Keeping these five rules in mind will help,
however a serious look at other aspects will help even more in
SEO. I will go into these aspects in more detail with articles
to come at http://SEO-Marketing.LeviSolutions.com but this is a
good start.
PPC, otherwise known as Pay Per Click advertising is found on
numerous search engines and smaller ones alike. The two major
players are Google and Overture (now own by Yahoo), however
there are some other PPC engines that use a multiple of lesser
engines and quality websites to offer there services. Some will
give you a top ten ranking within your keyword searches while
others have you bid for placement among there engines. A few
simple rules to follow: 1. The content of your site must match
the keywords bid on. 2. SELL! SELL! SELL! While traditional SEO
focuses on how the search engines will view your page, this is
your chance to engage the human customer! Traditional sales
techniques
work best here. 3. Will visits to your web pages
convert into quality leads or actual sales? Make sure the cost
of bidding will be recovered, plus some. 4. The more popular the
search terms = the more expensive it will be. Keep this in mind
and target populated terms with financial efficiency. 5. All of
your keywords stand no chance whatsoever of being listed in the
top ten positions on the major search engines. Organic top ten
placements can be very expensive so this is your chance of
competing with terms you don't rank well with. Make sure to have
a relevant page for your search term. This is critical as we all
know from browsing; if a site doesn't fit the bill in the first
three seconds we are more than happy to click that back button.
SEM = Structural Equation Modeling? NOPE! SEM = Search Engine
Marketing? NOPE! SEM = Standard Error of Mean? Nope! While all
of these are acronyms for SEM, there not the ones we care to
discuss here in our brief overview of Search Engine Mechanics.
Anything I say in this column may be outdated with the next big
search engine "patch" so what I mean by SEM is simple: Keep Up!
That's right, by simply going by what you know, or an article
written 8 months ago you will get lost or penalized in your
attempts for effective online marketing. Search Engine mechanics
is the mathematical art behind the algorithms of the popular,
well producing engine online. To find out that a "Jagger Update"
relinquishes all reciprocal links to your website in the eyes of
the 75%+ that currently engage Google is huge. The mechanics of
the currently used search engines is something to keep your eye
on. While HTML doesn't change much each year (comparatively),
search engines do. Simply put: make sure you know what to do to
get ranked in this ever evolving market!
-One last note: make sure you know what pages are visited and
where users are spending there time. If you have a well visited
page (found through your web stats) that isn't receiving much
time spent: GUESS WHERE YOU NEED A REWRITE!
This is meant to be, and should be a good start to all wanting
high search engine ranking within there web design realm.
About the author:
-Todd Levi has prided himself in expertise knowledge of Web
Design and Search Engine Optimization throughout the past few
years. Please visit his work at http://www.LeviSolutions.com<
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| Search Engine Optimization, Google Optimization - SEO Chat |
| Search Engine Optimization, Google Optimization - SEO Chat. |
| www.seochat.com |
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| Search engine optimization - Wikipedia, the free encyclopedia |
| Search engine optimization (SEO) is a subset of search engine marketing, and deals with ... The term SEO can also refer to "search engine optimizers", ... |
| en.wikipedia.org |
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| SEO Home |
| Mentor an SEO Scholar! 8/7/2006. Click here to learn more. ... 55 Exchange Place New York, NY 10005 (212) 979-2040 info@seo-usa.org ... |
| www.seo-ny.org |
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| Webmaster Help Center - What's an SEO? Does Google recommend ... |
| Ask your SEO firm if it reports every spam abuse that it finds to Google ... Ethical SEO firms report deceptive sites that violate Google's spam guidelines. ... |
| www.google.com |
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| Aaron Wall's SEO Book.com |
| Aaron Wall offers search engine news, reviews of tools, and an ebook for sale. |
| www.seobook.com |
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| SEO Today |
| Provides articles and information about the search engine optimization and marketing industry. Latest articles can be sent via email. |
| www.seotoday.com |
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| SEO: See what people are saying right now on Technorati |
| See all blog posts tagged with SEO on Technorati. ... This page shows everything that has been tagged with SEO. To contribute to this page include this code ... |
| www.technorati.com |
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| www.technorati.com |
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| Pages tagged with "seo" on del.icio.us |
| 秋元@サイボウズラボ・プログラマー・ブログ: あのライバルは SEO で抜けるのか? ... L'aggiornamento di un SEO | Articoli Webmarketing | Webmarketing.HTML.it ... |
| del.icio.us |
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| Seo Administrator - seo tools, seo software, optimization software ... |
| Seo Administrator is an integrated suite of web promotion utilities that cover all aspects of website optimization and promotion. |
| www.seoadministrator.com |
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| Search Engine Watch: Tips About Internet Search Engines & Search ... |
| Search Engine Watch is the authoritative guide to searching at Internet search engines and search engine registration and ranking issues. |
| searchenginewatch.com |
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| AddMe, Search Engine Optimization Submission Free Site Promotion ... |
| A leader since 1996, search engine submission, search engine optimization, free search engine submission, site submission, and website promotion. |
| www.addme.com |
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| What is SEO? - A Word Definition From the Webopedia Computer ... |
| This page describes the term SEO and lists other pages on the Web where you can find additional information. |
| www.webopedia.com |
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| SEO: Search Engine Optimisation. SEO copyright advice. FREE SEO ... |
| Provides free search engine keyword reports for UK websites and strategies for unlisted websites. |
| www.ihaveawebsite-nowwhat.co.uk |
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| Search Engine Roundtable ::: The Pulse Of The Search Marketing ... |
| A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major ... |
| www.seroundtable.com |
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| Search Engine Optimisation Marketing & Pay per Click Advertising ... |
| Offers search engine marketing and paid search engine advertising. Australia. |
| www.foundagency.com.au |
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| Submit Express - Search Engine Placement, Optimization, SEO Marketing |
| Search engine optimization services with guaranteed Top 10 results. Submit your website URL to 40 major search engines for FREE ! |
| www.submitexpress.com |
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| SEO Analyzer - SEO Tools - Nashville SEO, SEM, Internet Strategy ... |
| The SEO Analyzer is a FREE tool that uses a sophisticated algorithm that detects how optimized your web design is for search engines. |
| sitening.com |
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| SEO Company For Search Engine Optimization |
| Weblinx Limited - SEO Company for UK Search Engine Optimization. |
| www.weblinx.biz |
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| Matt Cutts: Gadgets, Google, and SEO |
| I believe that Google is the only search engine that will confirm to webmasters ... If you pick a bad search engine optimizer (SEO) and they make a ton of ... |
| www.mattcutts.com |
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